MVP 2026
Ambassador
MVP 2025
Ambassador
Timeline
Sitecore Symposium 2025 Recap Panel: Community Leader Discussion (Hosted by Konabos)
I was invited to join a panel of Sitecore MVPs and community leaders on November 20th, to share firsthand insights from Sitecore Symposium 2025. Alongside George Chang, Amitabh Vyas, Akshay Sura, and Kamruz Jaman, we discussed the most impactful product announcements, SitecoreAI advancements, SitecoreStudio, Agentic AI, and emerging trends in composable architecture. I contributed customer-side perspectives, practical takeaways, and real-world implications for teams adopting Sitecore technologie...
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore Connect Sitecore Stream Sitecore JSSPodcast Guest: The Sitecore Water Cooler by AmericanEagle.com: Post-Symposium 2025 Roundtable
I had the honor to be invited as a guest on AmericanEagle.com's "The Sitecore Water Cooler" podcast to share a customer perspective on Sitecore Symposium 2025 and the launch of Sitecore AI. Alongside fellow MVPs and experts, we discussed key announcements, SitecoreAI, Agentic AI, SitecoreStudio, governance, accessibility, Marketplace innovation, and how these advancements could translate into real-world work for customers. I also shared my experience as a first-year MVP at MVP Summit, the power ...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM Cloud Sitecore StreamSitecore Symposium 2025: LinkedIn Series: Daily Recaps, Community Highlights & AI Insights (4-Part Series)
I published a multi-day LinkedIn recap series covering the full experience of Sitecore Symposium 2025 from a customer and MVP perspective. Across four posts (pre-event, Day 1, Day 2, and final-day/MVP Summit), I highlighted the major announcements, Sitecore AI launch, product roadmap updates, customer stories, keynotes, and insights from the sessions.
I also amplified the Sitecore community by showcasing MVP achievements, partner wins, customer success stories, governance best practices, SEO/...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore Stream Sitecore JSSSitecore Symposium Panel: How Customers Can Become Sitecore MVPs
I had the immense honor of participating in a Fireside panel at Sitecore Symposium, joining Lisa Saltsman (Icreon) and Amanda Murawski (Embry-Riddle Aeronautical University) to speak about the Sitecore MVP Program from a customer perspective. Together, we discussed how customers can build influence inside their organizations through the MVP journey, the benefits and impact of the program, and how being an MVP elevates professional growth, internal credibility, and organizational trust.
We exp...
Sitecore XM CloudSitecore Symposium Panelist: Agentic AI & Customer Experience (Moderated by Dave Tilbury)
I was honored to join an exclusive Lunch Panel at Sitecore Symposium 2025 alongside Elycia Arendt (NMDP) and Chris Dasilva (University of Rochester Medical Center) to discuss the real world impact of Agentic AI on customer experience and modern marketing. Moderated by Sitecore COO Dave Tilbury, the session explored how Agentic AI is transforming digital journeys, accelerating decision making, and enabling more human, intuitive experiences across enterprise organizations.
I contributed Shure's...
Sitecore Personalize Sitecore XM Cloud Sitecore StreamSitecore Webinar Panelist with Horizontal Digital: XM Cloud Migration, Modernization & AI
Participated as a customer panelist for Sitecore's "XM Cloud Migration, Modernization & AI" webinar on October 21, joining leaders from BOK Financial, Sitecore, and Horizontal Digital. During this session, I shared Shure's XM Cloud journey, key lessons learned from migrating off legacy CMS infrastructure and systems, and how we're preparing our content and MarTech stack for an AI ready future. I contributed real customer insights, practical guidance, and transformation best practices to help oth...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM Cloud Sitecore Stream Sitecore JSSKeynote Speaker: AmericanEagle.com Forum: Shure 100 Year Story & XM Cloud Digital Transformation
I had the honor of being invited as a keynote speaker at the 2025 Americaneagle.com Forum, where I presented Shures 100-year legacy and our digital transformation journey with Sitecore XM Cloud. I shared our strategy, real customer insights, governance evolution, performance improvements, and what it took to modernize a global brands digital experience with Sitecore's composable architecture. The keynote highlighted enterprise-scale lessons learned, current results, and our forward-looking roa...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM Cloud Sitecore Stream Sitecore JSSWebinar Panelist: Forrester + Sitecore XM Cloud TEI Webinar - Customer Results & ROI Insights
I was invited as a customer panelist for the Forrester + Sitecore XM Cloud webinar on September 25, joining Sitecore's Drake Lenhan and Forrester analysts Chuck Gahun and Erach Desai. I shared Shure's XM Cloud journey, our results, customer insights, key learnings, and real business impact as we discussed the Total Economic Impact (TEI) study, key market drivers, and the measurable ROI behind Sitecore's SaaS-native platform. This session helped prospective customers understand the value of XM Cl...
Sitecore XM CloudSitecore MVP Mentorship Lunch with Sai Prasanna Pusarla from Littelfuse
At the suggestion of Sitecore's CEO, Eric Stine, I had the opportunity to meet with Sai Prasanna Pusarla from Littelfuse for lunch on September 24 to talk about the Sitecore MVP program. She expressed strong interest in becoming an MVP, and I was happy to guide her, share insights, and offer to sponsor and mentor her through the journey. Even though she wasn't able to apply this year, she attended Sitecore Symposium, joined our "How to Become a Sitecore MVP" session, met several MVPs and Sitecor...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM Cloud Sitecore StreamSitecore Visit (Sean Broderick): Customer Perspective & Digital Transformation at Shure HQ
I welcomed Sitecore's Senior Director of Customer & Community Marketing, Sean Broderick, to our Shure headquarters as part of our ongoing effort to strengthen partnership, customer visibility, and collaboration. During the visit, I shared Shure's history, our XM Cloud transformation, MarTech evolution, and customer experience initiatives. We discussed innovation, upcoming Sitecore events, and the customer perspective behind adopting and scaling Sitecore technologies. This visit reinforced our pa...
Sitecore Personalize Sitecore Content Hub Sitecore XM Cloud Sitecore StreamSitecore Chicago VIP Executive Dinner: Customer Insights & Community Engagement
I participated in Sitecore's VIP Executive Dinner in Chicago on August 27, joining Sitecore leadership, customers, and strategic prospects for an evening of meaningful conversation, relationship building, and shared insights. I represented Shure and the Sitecore MVP community by contributing customer centric perspectives on MarTech strategy, AI adoption, digital transformation, and XM Cloud modernization. The dinner created valuable opportunities to deepen collaboration with Sitecore executives,...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore StreamCMSWire 2025 Advisory Board Appointment
Fortunate and proud to be selected to join the 2025 CMSWire Advisory Board, contributing thought leadership on digital experience, customer experience, and modern MarTech strategy. In this role, I collaborated with industry leaders to shape editorial direction, insights, and content themes that influence thousands of digital professionals. I brought the customer perspective from Shure's XM Cloud journey, shared Sitecore specific learnings, and helped elevate awareness of composable, AI-driven di...
Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore StreamChicago Sitecore User Group at Shure: Hosting and Co-Organizing
I had the privilege and honor, of hosting and helping organize the June 12th Chicago Sitecore User Group at Shure, marking a major milestone in reuniting and revitalizing the local Sitecore community. After years of the SUG being disconnected, this event brought everyone back together under one roof, with Shure serving as the central location for the communitys renewed collaboration.
The meetup included expert presentations (EcoLab, Perficient), hands-on discussions, and a backstage tour of ...
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore Content Hub ONE Sitecore Connect Sitecore Stream Sitecore JSSPartner Visit (HZT) & Sitecore MVP Knowledge Exchange with Emily Lord at Shure HQ
On June 5, 2025, I was very happy to host at Shure HQ, Sitecore MVP Emily Lord from Horizontal Digital, for an in-person visit focused on collaboration, community, and customer experience. We discussed Shure's 100 year legacy, our digital transformation, and the evolution of our XM Cloud implementation, while also exchanging insights on technology trends, Sitecore products, and connected experiences.
A key part of our conversation centered on the Sitecore MVP community from the customer persp...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore Stream Sitecore JSSModerator: Sitecore MVP Forum with CEO Eric Stine
I had the honor and privilege of being invited to moderate the Sitecore MVP Forum with Sitecore's new CEO, Eric Stine, on May 15. This exclusive session brought MVPs together for a fireside chat and an open "Ask Me Anything" discussion. As moderator, I guided the conversation, helped surface meaningful questions from the MVP community, and facilitated an open dialogue around Eric's Sitecore's vision, roadmap, and future direction. It was a valuable opportunity to represent the MVP community, sup...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore Stream Sitecore JSSSitecore + Microsoft: AI Innovation Lunch & Learn Participation
I attended the Sitecore Insight Series: AI Innovation Lunch & Learn in Chicago, where I had the opportunity to engage directly with Sitecore leadership, product experts, and practitioners across the community. The event provided valuable updates on AI with Sitecore solutions, and the evolving composable roadmap, and allowed me to contribute customer side perspectives during discussions. It also strengthened my relationships within the ecosystem and reinforced my role as a Sitecore MVP ambassador...
Sitecore CDP Sitecore Personalize Sitecore XM Cloud Sitecore StreamSitecore Chicago Event: Customer Perspective: The CMO’s Power Dinner Playbook
Joined as a Sitecore customer and MVP testimonial speaker for prospective Sitecore clients at the Chicago event: From brand to demand: The CMO’s power dinner playbook. I shared Shure's XM Cloud journey, customer insights, and the real business impact of transitioning to Sitecore's modern platform. I engaged directly with Sitecore leadership, marketing teams, and prospectshelping articulate the customer perspective, adoption lessons, and measurable outcomes to support their evaluation of Sitecor...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM Cloud Sitecore StreamDigital Visionaries Episode Launch (Shure + Sitecore) and Live Webinar
The Digital Visionaries episode featuring Shure officially launched this year, showcasing our XM Cloud journey, customer centric transformation, and the real impact of Sitecore's platform at global scale. In this episode, I shared our strategy, lessons learned, and how we evolved Shure digital ecosystem, with Sitecore CEO Eric Stine moderating the conversation. The launch amplified Shure story across the digital ecosystem and strengthened our partnershiphighlighting our success with Sitecore's ...
Sitecore XM CloudSitecore MVP Community Connection Meeting with Lisa Saltsman & Andrew Wadsworth
I connected in person for the first time with multi-year Sitecore MVP Lisa Saltsman (iCreon) and Andrew Wadsworth for a collaborative conversation focused on the Sitecore MVP community, professional growth, and the evolving Sitecore digital ecosystem. As a first-year MVP, I received valuable guidance, insights, and tips from Lisa, while also sharing my customer side perspective, XM Cloud experience, and approach to community engagement. It was an energizing exchange of ideas around technology, i...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore Content Hub ONE Sitecore StreamSitecore Leadership Visit & Digital Visionaries Recording at Shure
On March 18th, 2025, we had the incredible opportunity to welcome Sitecore's CEO, Eric Stine, and COOAmericas, Jordan Katz, and our Account Rep Tom Ogan, to Shure for a special visit to record a Digital Visionaries episode. We spent the day preparing and sharing Shure's digital transformation story, our XM Cloud journey, and the real customer insights, team dynamics, and learnings behind it. The visit was inspiring and energizingfilled with meaningful conversations, alignment, and excitement f...
Global Website Redesign with Sitecore XM Cloud for Shure
The website redesign project I proposed to enhance the digital customer experience and recommended Sitecore as the main CMS is nearing completion. The project included the launch of 12 languages/23 regions in under a year. As the main Sitecore advocate and project lead, I was involved in every aspect, from behavioral analysis, UX/design, development, to migrating legacy systems to Sitecore XM Cloud, translations, training, and creating a Sitecore-centric culture.
I also worked with leadershi...
Sitecore XM CloudSitecore User Group Attendance
I had the pleasure of attending the Chicago Sitecore User Group, where I met and reconnected with fellow Sitecorians. This event provided a fantastic way to share experiences, knowledge, ask questions, and spend quality time with like-minded individuals who share my passion for Sitecore, technology, community building, and innovation. It was a fantastic opportunity to engage in interesting conversations that enticed team collaboration and build a network of professionals from whom we can all lea...
Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore ConnectSitecore On-Site Visit: Roger Connolly, Tom Ogan
I had the privilege and pleasure of hosting Roger Connolly, Chief Product Officer of Sitecore, and Tom Ogan, our account representative, at our corporate office. As the head of product at Sitecore, I wanted to share insights into our products, company history, and digital footprint.
Being passionate about our products, technology, and innovation, this was a wonderful opportunity to showcase our history, the process our products undergo, and the various teams involved. Most importantly, I want...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore ConnectKeynote Speaker at Sitecore Symposium: Power Builder
First of all, WOW! I had the honor, privilege, and amazing opportunity to present at the Sitecore Symposium 2024 in Nashville. Invited by Horizontal Digital, our partner agency for the web redesign project, I shared our journey of working together and how we are improving our customers' digital connected experiences. This was a wonderful opportunity to introduce the audience to Shure, its history, trajectory, and the passion and quality that go into creating our products.
During the presenta...
Sitecore XM CloudHorizontal React Video Testimonial
After the Power Builder Keynote, I was invited by Horizontal Digital to participate in a react video testimonial. This was a fantastic opportunity to use my voice for advocacy within the professional network on LinkedIn, Sitecore, and beyond.
The video featured contributions from several participants, emphasizing the importance of teamwork, knowledge sharing, community building, and complementing each other's strengths.
I hope this video motivates people, helps them learn something new, a...
Sitecore Personalize Sitecore Content Hub Sitecore XM CloudSitecore Users On-Site Visit: Konabos Inc
I had the pleasure of welcoming Kamruz Jaman, Founder, and Matthew McQueeny, Head of Relationships, from Konabos Inc., to our corporate office. It's funny how connections sometimes happen. I met Matt during a Sitecore XM Cloud training session, and during one of the breaks, he proudly showed me his Shure gear. I was truly impressed and excited to see his collection, which led to a deep conversation about Shure and its history. Being passionate about our products and brand, I immediately sent him...
Sitecore Personalize Sitecore Content Hub Sitecore XM CloudCase Study: Digital Customer Journey
Collaborating with Horizontal Digital on this article was a wonderful experience and a great opportunity to influence others. This article provides information on our current website revamp project, focusing on:
- Improving Digital Customer Experience: Through innovative user analysis, UX and design, and behavioral archetypes.
- Migration to Sitecore XM Cloud: Detailing the process of migrating from legacy systems.
- Business Challenges: Approaches to solving complex business challenges.
...
Sitecore XM CloudVercel On-Site Visit: Guillermo Rauch, Megan McMahon, Robbie Faibish
I was thrilled to host Vercel's CEO and founder of Next.JS, Guillermo Rauch, along with the Vercel team, including Robbie Faibish (Director, US Enterprise Sales) and Megan McMahon (Enterprise Account Executive) at our office. This was an amazing opportunity to connect with the person behind a significant technological advancement used by many Sitecore XM Cloud users, as Guillermo has set a new standard for tech and innovation.
As a Sitecore advocate and someone who enjoys sharing knowledge wi...
Sitecore CDP Sitecore Personalize Sitecore Search Sitecore XM CloudPartner On-Site Visit: NetSPI
As a Sitecore advocate, I believe in expanding its horizons and support strong partnerships. I had the pleasure of hosting visitors from NetSPI, specialists in security checks who ensure our websites are protected from malicious attacks.
NetSPI conducted an evaluation of our site during our website redesign process with Sitecore XM Cloud to assess its security level. Fortunately, only a few medium to low risks issues were detected. Sharing this type of knowledge is crucial within the Sitecore...
Sitecore XM CloudSitecore On-Site Visit: Eric Stine, Gary Osborn
As part of my efforts to expand collaboration and improve communication between the Sitecore community, leadership, and clients, I was grateful to host at our corporate office, Eric Stine (Chief Operating Officer), Gary Osborn (Area Vice President of Sales), Mark Miller (Enterprise Account Executive), and our representative Tom Ogan (Enterprise Account Executive).
During this meeting, we discussed:
- Product Innovation: Exploring new features and improvements.
- Client Communication: Enhan...
Summerfest Digital Acceleration Panelist
I was invited by Sitecore to participate in a Tech Panel at the Milwaukee Summerfest Tech Conference in June 2024, with digital marketing visionaries spanning across different industries in a lively discussion around "The Path to Digital Acceleration," covering the following points:
- Business Agility: Moving with your customers at the speed of change
- AI: Integrating AI into everyday business practices
- Path to cloud: Leveraging the cloud to support their growth strategies
I was fortuna...
Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM CloudGlobal Sitecore Sales Meeting Testimonial
Our representative, Tom Ogan, was scheduled to present at the Global Sitecore Sales Meeting, sharing their results, client testimonials, and more. Tom requested if I could record a very simple video with my phone, briefly discussing our experience and the selection process for Sitecore.
Eager to contribute to the Sitecore community, I agreed and decided to enhance the video to make it more engaging. I included a professional background image and added music to create a more enticing experienc...
Sitecore XM CloudSitecore and Shure Partnership
Shure launched the Digital Buying Journey Initiative with a customer-centric approach at its core, as embodied in the corporate motto, "Put the end-user at the center of all we do." The goal of this initiative was to establish a strong online presence, engaging prospective customers, while differentiating from the competition.
As the project leader, I oversaw the major website redesign covering 12 languages and 23 regions. We conducted an RFP process to select one system to replace our legacy...
Sitecore XM Cloud