MVP 2026
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MVP 2024
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Timeline
2025
4/Sep
Hosting and organizing Sitecore Usergroup (inperson) meeting
Hosting and organizing the SUGDE (in person) Meeting as a board member of the SUGDE.
2025
3/Sep
Organizing the sponsorship of the Sitecore City Tour Cologne
Bringing Your Sitecore XP Website to China: Opportunities, Challenges, and Best Practices
Expanding your digital presence into China is an exciting step, the market is vast, dynamic, and digitally advanced. But if you run your website on Sitecore XP, you’ll quickly realize that deploying to China is not as straightforward as replicating your Western setup.
This post explores the technical and regulatory realities of running a Sitecore XP-powered website in China, the options available, and what to prefer, avoid, and prepare for.
Sitecore XM Sitecore XPMultisite and Multilanguage Strategies in Sitecore: Challenges and Elegant Solutions
Sitecore is predestined for complex multisite and multilanguage setups.
Whether for global corporations or regional brand families, combining multiple websites, languages, and markets presents both technical and organizational challenges. In this article, i explore the typical pitfalls and present proven solutions.
Sitecore XM Sitecore XP Sitecore XM CloudMigration to Sitecore SaaS: Opportunities, challenges and best practices
Migrating from an on-premise or PaaS-based Sitecore environment to a SaaS solution is a significant step for many companies. The benefits are obvious: automated maintenance, better scalability, lower operating costs and faster innovation cycles. However, the path to the cloud is paved with challenges that need to be carefully planned and mastered. In this article, I would like to describe the typical migration process, discuss the main stumbling blocks and present best practices.
Sitecore XM Sitecore XP Sitecore XM CloudNavigating the Sitecore DXP Landscape: A decisioning guide to OnPrem XP vs. SaaS XM Cloud
Choosing between Sitecore XP (OnPremises) and Sitecore XM Cloud (SaaS) is a critical decision for technically savvy organizations aiming to build a future-proof digital experience platform. This guide dives deep into the architectural, developmental, and operational differences to help you make an informed choice tailored to your complex requirements.
Sitecore XM Sitecore XP Sitecore XM CloudLightning-fast loading times with Sitecore: How to optimize rendering & caching
Loading times not only affect the user experience, but also have a direct impact on conversions, SEO and ultimately sales. Studies show that a delay of just one second can reduce the conversion rate by up to 7%. For companies that use Sitecore as a digital experience platform (DXP), this means: performance optimization is not an option, it is a must.
Sitecore XM Sitecore XP Sitecore XM Cloud🌟 SUGCON 2025 – Highlights from Antwerp 🌟
What an unforgettable experience at #SUGCON2025 in Antwerp! The event kicked off with a powerful keynote from Sitecore CEO Dave O’Flanagan, tracing the company’s journey from CMS to DXP, to Composable DXP, and now to the era of Intelligent DXP. The vision for the future is clear: AI, extensibility, and community driven innovation are leading the way.
Full flexibility: Expand Sitecore Composable DXP as needed
In addition to Sitecore XM Cloud, Sitecore CDP and Sitecore Personalize, Sitecore offers a completely modular, composable product range that you can flexibly add to as needed. This means that you can add exactly the functions that your company currently needs – and scale them up later without any problems.
Sitecore XM Sitecore XP Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore Content Hub ONE Sitecore Connect Sitecore Stream Sitecore JSSResults that count: Maximize ROI with Sitecore
Digital investments have to be worthwhile, but many companies struggle to precisely measure and optimize the return on investment (ROI) of their digital platforms. I have already described how these metrics can be collected and how Sitecore supports you in this in the previous article. Now it’s all about how the ROI can be improved, i.e. achieved more quickly. Sitecore offers a powerful, data-driven solution to increase efficiency, maximize customer loyalty and reduce operating costs. By combini...
Sitecore CDP Sitecore Personalize Sitecore XM CloudMake the ROI clear and measurable with Sitecore
Many companies invest significant budgets in digital platforms, but the question of the concrete return on investment (ROI) often remains unanswered. Fragmented data sources, unclear metrics and isolated systems make it difficult to measure success. As a comprehensive Digital Experience Platform (DXP), Sitecore offers powerful analysis and optimization tools to make the ROI clearly and precisely visible.
Sitecore XM CloudManaging complexity: How Sitecore relieves the burden on teams
Digital experiences are becoming increasingly complex and with them the challenges for marketing and IT teams. Fragmented systems, slow development processes and high maintenance costs are everyday hurdles. As a cloud-native, headless-first solution, Sitecore XM Cloud offers the flexibility and efficiency needed to overcome these problems. With automated workflows, AI-supported personalization and a modern DevOps architecture, Sitecore relieves your team of long-term workloads.
Sitecore XM CloudReduce costs, increase efficiency: How to successfully implement Sitecore
The implementation of a powerful digital experience platform (DXP) such as Sitecore can represent a significant investment. But if it is planned and implemented correctly, not only can costs be reduced in the long term, but operational efficiency can also be significantly increased. In this article, you will learn which technical strategies and best practices ensure that your Sitecore implementation remains efficient, scalable and cost effective right from the start.
How to implement e-commerce solutions cost-effectively with Sitecore
Efficiency is key in e-commerce. Time consuming implementations and excessive costs can significantly reduce the ROI of a platform. With Sitecore, you get a solution that is specifically designed to implement e-commerce initiatives efficiently, both technically and financially.
The competition never sleeps: How Sitecore keeps you ahead
In the digital era, competition is tougher than ever. Customers expect seamless experiences, relevant content and personalized interactions, in real time. Companies that fail to meet these expectations will quickly lose market share to more agile and better positioned competitors. But how can you ensure that your company not only keeps pace, but is always one step ahead?
With the Sitecore Experience Platform (XP), you can secure your lead. It gives you the tools you need to understand custome...
Sitecore XM Sitecore XPWhy Sitecore should be your central source for all data
In a world where data is the backbone of successful businesses, it is crucial to have a central and reliable source for all relevant information. Especially in marketing and e-commerce, consistent and accurate data is the key to more efficient processes, informed decisions and outstanding customer experiences. Sitecore offers exactly this solution: a platform that seamlessly integrates data from different sources and acts as a “single source of truth”.
In this article, i will show you why a c...
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore XM Cloud Sitecore ConnectUnifying data with Sitecore CDP: The solution to fragmented customer views
In an increasingly data-driven business world, one thing is clear: the key to success lies in having a comprehensive understanding of your customers. But in many companies, customer data is spread across numerous systems, from CRM and e-commerce platforms to marketing automation tools. This fragmentation makes it difficult to gain a unified and holistic view of the customer. The result? A lack of personalization, missed opportunities and untapped potential.
With the Sitecore Customer Data Pla...
Sitecore CDP Sitecore PersonalizeCorrect implemented: How Sitecore prevents loss of revenue
In today’s digital economy, inefficient implementation of technologies can have serious consequences, not only for customer satisfaction, but also for sales. Slow loading times, lack of personalization or inconsistent customer journeys are common reasons why potential buyers bounce. But with a well-thought-out implementation of Sitecore, you can overcome precisely these challenges and prevent sales losses.
Designing flexible customer journeys with Sitecore
In today's digital world, customers expect more than just high quality products or services, they demand seamless, personalized and flexible experiences along their entire customer journey. As a company, you are faced with the challenge of not only meeting these expectations, but exceeding them. This is exactly where Sitecore offers the right tools to design customer journeys dynamically, effectively and flexibly.
Sitecore: Flexibility and customization made easy
In a digital landscape that is constantly evolving, flexibility is the key to success. Whether you want to react to changing market conditions, open up new channels or implement specific requirements of your company, with Sitecore you have a platform that adapts to your needs instead of limiting you.
Reduce costs with AI and Sitecore: Rethinking efficiency – practical use cases
Using artificial intelligence (AI) in conjunction with Sitecore offers numerous opportunities to reduce costs in various business areas. Here are the most important approaches and how they can ease the burden on your budget:
Budget under control: How Sitecore helps you keep costs under control
Efficient cost management is one of the key challenges for companies investing in their digital transformation. From implementing new technologies to managing platforms and tools - costs can quickly get out of control if scalability, efficiency and optimization are not taken into account right from the start. This is where Sitecore comes in. The platform not only offers comprehensive functionality, but also concrete approaches to relieve the burden on your budget in the long term.
2024
5/Dec
Hosting and organizing the Sitecore Usergroup meeting (in person) and be a speaker
Hosting and organizing the Sitecore Usergroup meeting (in person) as a board member of the SUGDE and Speaking at the event (doing a wrap up of the Sitecore Symposium Nashville)
Accessibility in e-commerce: Why it is important and how you can overcome the challenges
An article about accessibility and why is it important? About legal requirements, challanges while implementing accessibility, the complexity, costs and ressources and many other aspects. In details the article has an eye on accesibility in e-commerce and how it can be implemented.
Sitecore OrderCloudWhat is - Sitecore OrderCloud
The range of available e-commerce solutions is almost endless, from small to large, from standard to highly customizable, from monolithic to composable. In this article I will explain what Sitecore OrderCloud is, what sets this shop solution apart from others and whether it might be the right choice for you.
Sitecore OrderCloudCDP vs. Google Analytics
A presentation about CDP vs. Google Analytics: In order to be customer-centric, it is absolutely essential to understand customers. In addition, there are legal requirements that make it increasingly difficult to better understand customers through their data. In this track I would like to compare the use cases of CDP with those of (e.g. Google) Analytics and clarify when which tool can and should be used, where there is overlap and how a first-party data-only strategy can be successfully imple...
Sitecore CDP Sitecore PersonalizeSUGDE Special Lunch - SUGCON Europe 2024 recap
A presentation of all the tracks and their key takeaways i have attended at the SUGCON Europe 2024, together with my colleague Dirk Schäfauer.
Sitecore CDP Sitecore Personalize Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore ConnectJetzt oder nie: Kundenzentriert denken denken & handeln
A public Webinar about customer centrizity thinking and acting. This webinar targets business usesers, decisionmakers and marketeers and getting awareness to be more customer centric with the usage of Sitecore CDP, Personalize and Send
Sitecore CDP Sitecore Personalize Sitecore Send