MVP 2026
Strategy
MVP 2025
Strategy
MVP 2024
Ambassador
Timeline
Sitecore AI: The Transformation of the Marketer's Role
This article covers how Sitecore AI is reshaping the role of the modern marketer. It explains how an AI-first architecture automates low-value, manual tasks and elevates the DXP strategist into an orchestrator of autonomous, agentic workflows, with a strong focus on measurable outcomes and real business impact.
Sitecore XM CloudThe Engineering of Search Experiences
This talk with the local tech community explored the evolution of search experiences and how Sitecore Search features help marketers take them to the next level. We looked at how user expectations have changed: people now expect fast, relevant, and intuitive results powered by smart algorithms that understand context, not just keywords. Organized by SUG Latam and Universidad San Francisco de Quito.
Sitecore SearchKnowing When NOT to Personalize
This is a list of recommendations for personalized experiences that sustain results and protect trust, turning each recommendation into actions with explicit consent, intent-over-identity, and smart caps, so personalization stays respectful, measurable, and scalable. It also includes an explanation of the personalization capabilities of Sitecore XP, XM Cloud, CDP, and Personalize.
Sitecore XP Sitecore CDP Sitecore Personalize Sitecore XM CloudContent Effectiveness and User Journey Insights for Low-Traffic sites
This article is Chapter 3 of the “Turning Low B2B Traffic into High-Value Leads” blog series. It explains key B2B website challenges and shows how to monitor content effectiveness, identify assets that appear before conversions, find pages where sessions drop off, and map the paths and time gaps that signal buying intent.
Sitecore CDP Sitecore Personalize Sitecore XM CloudPersonalization: Turning Low B2B Traffic into High-Value Leads
This article is the Chapter 2 of the "Turning Low B2B Traffic into High-Value Leads" blog series. It covers the specific challenges of B2B websites and offers effective strategies focusing on users' behavioral signals and personalization.
Sitecore CDP Sitecore Personalize Sitecore XM CloudTurning Low B2B Traffic into High-Value Leads
This article covers the specific challenges of B2B websites and offers clear, actionable strategies to address them. It walks through funnel-stage KPIs, from awareness to engagement to conversion.
Sitecore CDP Sitecore Personalize Sitecore XM CloudFunnel Reports: Insights to Optimize User Journeys in Sitecore Search
This article explores the application of funnel analysis to enhance user experiences within search functionalities. It covers how mapping user interactions through various stages from initial query to final action can identify drop-off points and areas for improvement to streamline the search process and boost conversion rates.
Sitecore SearchSitecore Search - Tips & Tricks
As a speaker at Sitecore User Group Latam - Session 20, I presented on Sitecore Search, focusing on the benefits of creating different widgets to address varied user needs. I provided practical rules for configuring these widgets, emphasizing the use of user context. Additionally, I emphasized the importance of leveraging events and analytics to optimize search experiences.
Sitecore SearchOptimizing Marketing Strategy Through Customer Journey Analysis
This article highlights the critical role of customer journey analytics in enhancing marketing strategies. He explains how tools like Page Analyzer, Customer Journey Maps, and Sankey Diagrams in Sitecore CDP provide actionable insights into user interactions, enabling marketers to deliver personalized and relevant content tailored to different stages of the customer journey.
Sitecore CDPOptimizing Search Experiences: A Deep Dive into Sitecore Search’s Suggestions Blocks
This article explores how Sitecore Search Suggestions Blocks can enhance search functionality by optimizing and simplifying search experiences. It covers the "Did you mean..." and "Context Aware" block features, including a step-by-step guide on how to use them. It also includes some relevant use cases.
Sitecore SearchPersonalization in Sitecore Search: Enhancing User Experiences
This article explores how integrating personalization into search experiences powered by Sitecore Search can significantly improve user engagement and satisfaction. It covers strategies for tailoring search results to individual user preferences and behaviors, emphasizing the importance of delivering relevant content to meet diverse user needs. Additionally, it provides a step-by-step guide on how to configure this feature.
Sitecore SearchMaximizing Search Experiences by Monitoring Sitecore Search Events
This article highlights the importance of tracking events within search experiences to enhance search functionality and user engagement. It explains how analyzing events can provide critical insights for optimizing search relevance. It also provides some valuable use cases for this feature.
Sitecore SearchSitecore Experience Awards 2024 finalist - Most Powerful Tech Stack Integration
As the Project Manager for the Point B website - Sitecore implementation project, I led a team to deliver a transformative digital experience that aligned with the client's strategic goals. This project was recognized as a finalist for Sitecore Experience Awards 2024 in the Most Powerful Tech Stack Integration category, highlighting its impact and excellence within the Sitecore ecosystem. I contributed to developing the award application, providing detailed insights and showcasing the project's ...
Sitecore CDP Sitecore Personalize Sitecore Search Sitecore XM CloudContent Editing in Sitecore Search
This article explores the Content Editing feature as an emergency mechanism for direct editing within Sitecore Search, emphasizing its importance in scenarios where immediate content updates are necessary. This feature allows editors to bypass traditional workflows and implement changes directly through the CEC. Additionally, it provides a step-by-step guide on how to enable this feature.
Sitecore SearchBeta Tester for the Sitecore Search for Business Users training course.
I contributed to the evaluation of the Sitecore Search for Business Users training course by providing detailed feedback on the course material, identifying areas for improvement, and ensuring the content is both comprehensive and thorough for learners. As part of this contribution I got the "Sitecore Search Business User Skills" and "Sitecore Search Business User Knowledge" learning badges.
Sitecore Search2024
5/Mar
MVP Mentor
As a Sitecore MVP Mentor, I had the privilege of supporting and guiding Wladimir Moyano on his journey to apply for the Sitecore MVP award. My role involved providing continuous support and monitoring his progress, ensuring that he stayed on track and met his goals. I set clear objectives for him, helping him understand the milestones he needed to achieve. Additionally, I offered valuable tips for creating high-quality content. Through regular check-ins and constructive feedback, I was able to h...
Improving the User Experience with Sitecore Personalize
As a speaker at the SITECORE DAY RIOBAMBA 2024 event, I delivered a presentation on Personalization, sharing real success cases that demonstrated the transformative impact of tailored digital experiences. My session focused on how Sitecore CDP and Personalize empower organizations to deliver highly targeted content and experiences by leveraging customer data and behavioral insights.
Sitecore CDP Sitecore Personalize