MVP 2026
Strategy
MVP 2025
Ambassador
MVP 2024
Ambassador
I'm a Mentor
As a mentor, I’m here to help mentees connect with the Sitecore community, find helpful resources, and grow their presence in the ecosystem. I can share ideas on how to get involved, build networks, and stay up to date with what’s happening in the Sitecore world. My goal is to support, encourage, and help mentees feel more confident as they build their journey with Sitecore.
Timeline
Round Table SUGLATAM
I participated in a round table discussion where we talked about the latest news from Sitecore Symposium 2025, including the announcement of Sitecore AI. We shared insights on how these innovations will impact digital experiences and what they mean for marketers and developers. It was a great opportunity to exchange perspectives, ask questions, and explore the future of Sitecore together.
Sitecore XM CloudUSFQ Sitecore Day – SUGLATAM
I coordinated the entire event, connected with the university, built the agenda, and invited all speakers.
Agenda Augusto Dávalos: El camino del CMS a un DXP componible Andrea Rosero Vela: Contenido y Marketing Inteligente con Sitecore Content Hub Gustavo Villacres: Contexto y Velocidad para la Relevancia: Ingeniería de Search Experience Leonardo Bravo : Sitecore y el Cerebro Digital: Cómo la IA Transforma la Experiencia del Usuario Wladimir Moyano: Sitecore Agentic Studio: Automatizando...
Sitecore Content HubMultilingual Sites with Personalize
In this video, I explain why multilingual websites are crucial for global growth. It’s not just about translating content, but also about ensuring each visitor receives the right experience tailored to their language, location, and behavior. With Sitecore Personalize, you can adjust content in real time and make managing assets easier, for example, resizing images, organizing by region, and coordinating approvals across teams.
Post Performance Impressions: 562 Members reached: 318 Views:...
Sitecore PersonalizeImprove the B2B Commerce Experience through AI
In this video, I explain how AI is transforming the B2B commerce experience by bringing the speed and simplicity buyers expect from B2C. With tools like Sitecore Search, AI delivers instant product recommendations, relevant pricing, and content across devices, helping buyers avoid long searches and complex processes. This not only saves time and reduces frustration but also improves satisfaction, loyalty, and sales.
Post Performance Impressions: 546 Members reached: 312 Views: 186
YouT...
Sitecore SearchSitecoreAI transformando la manera de crear experiencias digitales.
In this blog post, I highlight a key insight from Sitecore Symposium 2025: marketing is about experiences, and AI is now central to making them more dynamic and personalized. SitecoreAI empowers teams to design faster, understand audiences better, and deliver real-time interactions. It combines tools for content and asset management, audience intelligence, and commerce in one platform. In this blog post, I talk about how SitecoreAI enhances workflows and helps marketing teams create stronger di...
Sitecore XM CloudSitecore & LATAM: Transforming Digital Experiences
Sitecore User Group Hyderabad (SUGHYD)
Digital transformation is redefining how Latin American companies connect with their audiences. As e-commerce continues to grow and consumers demand more personalized and seamless experiences, organizations across the region must modernize their digital ecosystems to stay competitive. Explore how Sitecore products offer technology that enables businesses to deliver relevant and connected experiences at scale across Latin America and beyond.
Sitecore XP Sitecore Personalize Sitecore OrderCloudHow to Improve Your B2B Order Management
In this video, I explain how B2B commerce is shifting toward a “B2Me” approach, where buyers expect the same smooth and personalized experiences they get as consumers. Instead of long cycles and manual steps, they now want speed, transparency, and convenience across every channel. I highlight how Sitecore Order Cloud solutions help achieve this by unifying order channels, tracking inventory in real-time, automating supplier rules, and offering flexible fulfillment options.
Post Performance ...
Sitecore OrderCloudSitecore OrderCloud y el futuro del comercio B2B en Latinoamérica
B2B commerce in Latin America is undergoing a significant digital transformation. Companies are seeking ways to increase efficiency, reduce costs, and compete effectively globally. Yet, they face challenges like different regulations in each country, manual processes, and complex logistics. Sitecore OrderCloud helps address these issues by managing complex catalogs, connecting distributors, suppliers, and customers in one platform, and supporting fast growth with its cloud-based architecture. Co...
Sitecore OrderCloudWhy Segmentation Matters in Digital Commerce
In this video, I explain how digital channels the main way are often customers interact with your brand, making personalization and relevance essential. Using segmentation and personas helps tailor your message to specific audiences based on their location, journey stage, or industry. With tools like Sitecore CDP and Discover, you can deliver real-time experiences that adapt as users browse, click, and search. Whether for marketplaces or e-commerce, connected data and smart automation help creat...
Sitecore CDP Sitecore DiscoverUnlocking the Power of Connected Marketing Automation
In this video, I explain how marketing automation has evolved into connected marketing, where tools like CDP, personalization, and email work together to deliver seamless and tailored experiences across channels. This allows actions such as automated cart follow-ups, relevant product suggestions, and personalized messages based on behavior or device, all in sync. The result is greater efficiency, higher engagement, and stronger customer loyalty.
Post Performance Impressions: 148 Members re...
Sitecore CDP Sitecore Personalize Sitecore SendSitecore: El aliado estratégico para las empresas latinoamericanas
In this blog, I talk about how digital growth in Latin America is speeding up, but many companies are still using outdated systems and disconnected tools. Sitecore offers a real strategic advantage here. It’s not just a CMS, it’s a platform that helps brands manage content across channels in a simple, scalable way. Its modular approach lets companies start small and grow as needed, which is very useful for our region. I also explain how Sitecore connects data to personalize experiences in real ...
Sitecore PersonalizeComposable DXPs are the future of Personalization
In this video, I explain why companies are moving to composable DXPs as 72% of customers expect brands to understand their needs. By choosing only the tools required and connecting them via APIs, businesses can launch faster, adapt quickly, and reduce costs. Gartner reports that this approach delivers features up to 80% faster. I also highlight how Sitecore products help elevate personalization to drive loyalty and better results.
Post Performance Impressions: 600 Members reached: 323 Vie...
Sitecore XP Sitecore PersonalizePersonalization with Customer Data Platforms
In this video, I explain how Customer Data Platforms (CDPs) help deliver personalized experiences at scale by unifying data to create a single, accurate view of the customer. A CDP enables you to segment audiences, send personalized messages, and facilitate real-time omnichannel interactions. It also uses AI to optimize decisions and automate campaigns while maintaining privacy and data security. I highlight how Sitecore CDP enables brands to apply these advantages to improve results.
Post Pe...
Sitecore CDP Sitecore PersonalizeSeamless Digital Experiences
In this video, I explain how Sitecore’s composable DXP helps businesses create personalized, omnichannel experiences using modular and flexible tools. XM Cloud enhances performance with its headless architecture, Sitecore Search improves content relevance, and Content Hub DAM streamlines asset management. Sitecore CDP delivers real-time customer insights, while Sitecore Personalize enables consistent personalization across channels. Finally, Sitecore Connect integrates platforms like CMS and DAM...
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore ConnectThe 4 Types of CMS Architecture
In this video, I explain the four types of CMS architecture and their impact on content management. A traditional CMS keeps everything together and works well for small projects but is less flexible. A decoupled CMS separates backend and frontend, making scaling easier. A headless CMS delivers content via APIs to any channel, ideal for omnichannel experiences. Finally, a hybrid CMS, such as Sitecore XM Cloud, combines API flexibility with advanced features like personalization and analytics.
...
Sitecore XM CloudSitecore XM Cloud: What it means for your business?
In this video, I explain how XM Cloud allows marketers and developers to create and manage content quickly without worrying about infrastructure or complex updates. As a cloud-based, headless solution, it accelerates development and ensures seamless delivery across channels, particularly for large companies. It integrates with tools like Sitecore Send and Sitecore Personalize, offering flexibility.
Post Performance Impressions: 615 Members reached: 310 Views: 201
YouTube Link: https://...
Sitecore XM CloudHow Website Personalization Transforms the Customer Journey
In this video, I explain how personalization can turn every website visit into the right experience at the right moment. It helps convert prospects into loyal customers, increases engagement by up to 202%, and can boost revenue by 40%. I also mention that 90% of business buyers expect the same level of personalization they get in B2C. Every click and action provides valuable data that can be used to improve the customer experience, strengthen SEO and encourage return visits.
Post Performance ...
Sitecore PersonalizeVIII Jornadas Internacionales de Investigación Alfaro Ciencia Talk
Universidad Laica Eloy Alfaro de Manabí VIII Jornadas Internacionales de Investigación Alfaro Ciencia Online Event Between 120-150 participants joined this virtual event via Zoom and YouTube streaming. I presented a session on Sitecore CDP and Personalize, Sitecore tools designed to transform the way organizations approach marketing and user experience. During the talk, I highlighted how these tools enable businesses to: Efficiently collect and manage data: Consolidating customer informatio...
Sitecore CDPSitecore, Trends and Insights – Video Series / Episode 5
Episode 5: Choosing the Right Tools for Your Digital Experience Journey Post Date: Nov 20, 2024 Post Publish Time: 4:51 PM
• 336 Impressions • 190 Members reached • 107 Views Note: Analytics updated to November 25th.
In this video, we explore Digital Experience Composition (DXC), which lets developers create digital experiences and hand them over to business users for easy management. Using APIs, DXC connects various tools, offering flexibility and faster updates. It empowers market...
Sitecore XPCertification Objective for 2024
This year, one of my key objectives was to earn a certification relevant to my work in marketing and sales. After considering various options, I decided to pursue the Sitecore XM Cloud for Business Users ILT certification. This certification will enhance my understanding of Sitecore's tools, allowing me to better explain their benefits to potential customers and help them make informed decisions about leveraging Sitecore solutions for their businesses.
Sitecore XM CloudSitecore Day at Escuela Politécnica Nacional Coordination and Talk
Sitecore Day at Escuela Politécnica Nacional Quito, Ecuador In person event A total of 193 students participated in our talks, and 42 students actively engaged in the workshop, where they learned, shared, and created together through hands-on experiences. The event covered the following key topics: • Student Integration into the International Job Market: Exploring the Sitecore ecosystem. • Building Agile, Reusable, and Structured Web Development: Designing for all stakeholders. • Data and...
Sitecore PersonalizeTrends & Insights: Sitecore Newsletter
- How Sitecore CDP Improves Marketing Campaigns o 757 Impressions o 430 Members Reached
Note: Analytics updated to November 25th.
In this article, I explain what a Customer Data Platform (CDP) is and why it's essential for marketers. A true CDP gathers first-party customer data from various sources and consolidates it into unified customer profiles, offering valuable insights into preferences and behaviors. This allows marketers to create targeted, personalized campaigns, improving cust...
Sitecore CDPSitecore Symposium recap video
After the Symposium, I created and edited a summary video, capturing key moments and valuable information to engage those who couldn’t attend and to keep the momentum going within the Sitecore community.
Post Date Oct 30, 2024 Post Publish Time 10:59 PM
Post Performance Impressions 1,571 Members reached 826 Reactions 41 Reposts 2
Video Performance Video Views 608 Watch time 2h 57m 0s Note: Analytics updated to November 28th.
Sitecore, Trends and Insights – Video Series / Episode 4
Episode 4: XM Cloud Can Transform Your Customer Experience Post Date: Oct 13, 2024 Post Publish Time: 4:16 PM
• 605 Impressions • 272 Members reached • 187 Views Note: Analytics updated to November 25th.
In this video, we highlight how XM Cloud helps businesses deliver exceptional customer experiences. With cloud technology, you can scale, personalize, and innovate to stay ahead. While 80% of companies think they provide great customer experience, only 8% of customers agree. Adoptin...
Sitecore XM CloudRoundtable Suglatam
Roundtable Suglatam Online event (Recorded 10/08 and Posted 11/20) Roundtable Suglatam is a space created by Suglatam where Sitecore enthusiasts come together to discuss, share knowledge, insights, and experiences about Sitecore products. In this video, we explored the impact of personalization and the Customer Data Platform (CDP) on today’s digital marketing. We covered the following topics: • Digital Marketing Trends: Investment in digital experiences and their relationship with ROI. • P...
Sitecore CDPSitecore, Trends and Insights – Video Series / Episode 3
Episode 3: Unlocking the Power of Sitecore Composable Commerce Post Date: Oct 7, 2024 Post Publish Time: 3:43 PM
• 962 Impressions • 465 Members reached • 293 Views Note: Analytics updated to November 25th.
In this video, we show how Sitecore’s composable commerce boosts your e-commerce platform. It lets you upgrade parts of your system without a full overhaul, improving traffic, conversions, and loyalty. With features like AI-driven search and personalization, Sitecore adapts to yo...
Sitecore XCSitecore, Trends and Insights – Video Series / Episode 2
Episode 2: CDP and DXP – What Are They and Why Does Your Business Need Them? Post Date: Sep 24, 2024 Post Publish Time: 3:55 PM
• 984 Impressions • 495 Members reached • 319 Views Note: Analytics updated to November 25th. In this video, we dive into how CDPs and DXPs are key for marketers to deliver personalized customer experiences. A Customer Data Platform (CDP) collects and organizes customer data, enabling targeted campaigns and predictions without IT's help. A Digital Experience ...
Sitecore CDPSitecore, Trends and Insights – Video Series / Episode 1
Based on my previous experience in Marketing and Communication, I created a space called "Sitecore, Trends and Insights," which complements the newsletter I launched earlier this year under the same name. The concept behind the video series is to provide the audience with insightful information in short videos, lasting approximately 1 minute each. These videos aim to encourage viewers to read the full article linked in the post, which could be either a Sitecore or Oshyn article. For this proje...
Sitecore XM CloudLet's Talk Suglatam (1st event)
Let's Talk Suglatam is a space created by Suglatam for in-person events, with videos also posted on YouTube. During the event, I gave a talk about OrderCloud and its impact on B2B markets, using a Sitecore case study to illustrate its benefits. The focus was on how OrderCloud helps businesses improve supplier coordination and scale their operations efficiently.
Sitecore OrderCloudSitecore Symposium Promotion
During the promotion period for Sitecore Symposium, I helped spread the word by reposting updates and announcements from both Sitecore and Oshyn profiles. Throughout the event, I also posted daily summaries of key insights and highlights from the Symposium and the MVP Summit, ensuring the community stayed informed and engaged. As part of my initiative, I encouraged registration by promoting the MVP discount to make the event more accessible.
Women Talk Tech 2024 – Coding your future
On July 17th, in Guayaquil, Ecuador, Women Talk Tech, hosted by Oshyn, brought together 571 students and 10 speakers to share knowledge and experiences about working in tech. The event covered topics such as women in science, career paths in technology, advertising technology, diversity in teams, and software development using platforms like Sitecore. My role in this project included: • Developing the agenda for the event. • Identifying and contacting speakers to invite them to participate. ...
Women Talk Tech 2024 – Coding your future (Talk)
Also, during the event, I gave a talk about the role of a Product Owner, emphasizing the importance of understanding the technologies companies are using. I explained to the audience, primarily from sales teams, how crucial it is to identify the right technology and communicate its value effectively. I also highlighted Sitecore as a leading CMS, showcasing how it supports businesses in their digital transformation journey. In addition to my talk, the event covered topics such as women in science...
Trends & Insights: Sitecore Newsletter
- Elevate Your Digital Strategy with Sitecore's XM Cloud o 1.216 Impressions o 535 Members Reached
Note: Analytics updated to November 25th.
In this article, I discuss how digital transformation, often involving cloud migration, has become essential for businesses. Sitecore's XM Cloud offers a cloud-native, SaaS-based CMS designed to streamline content management, providing features like automatic updates, unified portals, and embedded analytics. The platform enables businesses to qui...
Sitecore XM CloudTrends & Insights: Sitecore Newsletter
Trends & Insights: Sitecore Newsletter I created a newsletter called Trends & Insights: Sitecore to expand on content and provide more value to our audience. The newsletter is designed to share insights and updates on Sitecore, helping subscribers stay informed on the latest trends in digital strategy. The newsletter has 351 subscribers and has featured three articles. This newsletter is a valuable tool for engaging our audience and sharing detailed content on key topics.
- Marketing Tren...
2024 Sitecore Hackathon Coordination for Oshyn
This year, I took the lead in coordinating Oshyn's participation in the 2024 Sitecore Hackathon, focusing on motivating our Front-End, Back-End, and Developers to form teams and register for the event. I personally reached out to several team members, encouraging them to get involved and matching participants to create strong, balanced teams. As a result, we had 6 teams representing Oshyn, which is 2 more than last year. The participating teams were:
- Sitecoreon – Mariela Pancho, Francisco C...
Sitecore User Group Latam, Building Community Article
This article talks about the Sitecore User Group Latam (SugLatam) is a leading community driving Sitecore knowledge in Latin America. In over 10 impactful sessions, it has facilitated practical insights and community interaction. "Sitecore Days" expands knowledge on various topics, showcasing Sitecore's versatility. Recent focuses include technical perspectives on XM Cloud, Personalize, and CDP platforms. SugLatam aims to broaden Sitecore consumption in the Latin American market, serving as a ca...
Sitecore XM CloudSitecore Day Yachay Tech Talk
Sitecore has become a global leader in customer experience management and web content management. Notable for its role in enhancing customer experiences, Sitecore has aided companies like Amazon in tailoring website experiences, significantly improving customer engagement and boosting sales.
The platform's Digital Experience Platform (DXP) offers a comprehensive suite of tools for web content management, e-commerce, marketing automation, and customer experience personalization. Recognized cli...
Sitecore XM CloudThe Sitecore Advantage article
This article describes Sitecore as a global leader in Customer Experience Management and Web Content Management, known for its powerful personalization capabilities. It empowers businesses like Amazon and Lancôme, enhancing customer satisfaction and loyalty. The Digital Experience Platform integrates web content management, e-commerce, and personalized experiences for diverse sectors. Notable users include Microsoft and EasyJet. Sitecore's commitment to customer success is evident in partnership...
Sitecore XM CloudEmpowering Women in Technology: The Success of "Women Talk Tech" Article
In May, Oshyn, a leading development company, hosted the "Women Talk Tech" event to empower women in tech. Experts from Ecuador and the U.S. discussed Sitecore, a key digital experience platform. Sitecore's versatility allows businesses to create personalized digital experiences, fostering customer engagement. With robust personalization, analytics, and insights, Sitecore is pivotal in the tech industry for outstanding digital experiences. The event celebrated women in technology, promoting incl...
Sitecore XM CloudSession 06 SugLatam
Sitecore, founded in Denmark in 2001, has evolved into a global leader in content management, recognized for its Digital Experience Platform (DXP). The platform empowers businesses to manage and customize digital content effectively, influencing diverse sectors like e-commerce, technology, and healthcare.
Key Features: Leadership in Customer Experience: Sitecore is renowned for its role in enhancing customer experience, with clients such as Amazon benefitting from personalized recommendation...
Sitecore XM CloudSitecore Day ULEAM Talk
A key technological ally in Oshyn's success stories is Sitecore, a leading digital experience platform (DXP) provider. Sitecore's DXP is renowned for its cloud-native approach, offering composable solutions ranging from content management to e-commerce. Volvo and L'Oréal serve as compelling case studies, demonstrating the transformative impact of Sitecore's solutions.
Volvo, faced with the challenge of positioning itself as a global luxury brand, sought Oshyn's expertise and implemented a coh...
Sitecore XM CloudSession 02 SUGLatam
I was tasked with inviting and coordinating the participation of Maggie Burke as a speaker in Session 02 for the SugLatam sessions. This involved overseeing the logistics of her involvement, including technical tests to ensure a seamless presentation. My responsibilities included managing both the invitation process and the comprehensive coordination required to ensure that Maggie Burke's contribution enhanced the overall quality of the SugLatam session.
Sitecore CDPOshyn and Sitecore as partners talk. Women Talk Tech
Oshyn is dedicated to the success of its employees, providing essential tools and support for their personal and professional growth within a collaborative environment focused on continuous progress.
Sitecore, a leading content management platform, empowers companies globally to manage and customize their digital content effectively. Recognized as an innovative force in the digital experience sector, Sitecore's commitment to constant innovation sets it apart as a trusted choice for creating p...
Sitecore XM CloudWoment Talk Tech
Conceptualized and orchestrated the Women Talk Tech event, a compelling morning of presentations featuring five accomplished women sharing their expertise and professional journeys. This event catered to both students and professionals seeking practical insights into the tech industry and career navigation. Topics covered included women in science, technology in advertising, team diversity, and advice on software development, with a special focus on the Sitecore Digital Experience Platform.
T...
Sitecore XM CloudSitecore User Group Latam
As a co-founder of SugLatam, I am thrilled to highlight our significant achievement in fostering knowledge about Sitecore among users and enthusiasts of this powerful tool. Over the past year, our community has organized 11 impactful online sessions and successfully hosted 2 enriching Sitecore days, each serving as a dynamic platform for learning and collaboration. As we reflect on our accomplishments, we are excited to share that we have one more session planned for January, capping off a year ...
Sitecore XM CloudHackathon article
Article that talks about the Sitecore Hackathon whish is an annual global event where developers collaborate in a 24-hour online marathon, creating innovative projects with the Sitecore platform. The goal is to enhance skills, foster community collaboration, and address real-world web development challenges. The recent 2023 event featured 91 teams from 23 countries, working on categories like SXA Headless and XM Cloud enhancements. The developers' commitment and passion showcased their leadershi...
Sitecore XM CloudSitecore Hackathon 2023
Led the coordination efforts for the Oshyn Hackathon, motivating Front End, Back End, and all developers at Oshyn to form teams and actively participate in the 2023 Sitecore Hackathon. Successfully achieved the formation of four dynamic teams: CODE HAT, THE MARGINALS, OVERFLOW EXCEPTION, and THE FELLOWSHIP OF THE RING.
Sitecore XM Cloud