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MVP Profile

Alex Hawley

United States

MVP 2026

Technology

United States

Timeline

2025

5/Nov

Sitecore Symposium: Accelerating publish-to-view: Fast content-driven XM Cloud Applications with Next.js and Vercel

This Symposium session covers updated guidance on how to optimize headless Sitecore applications with Sitecore and Vercel and how the latest upcoming features of Content SDK with App Router will enable faster content-driven applications.

Sitecore JSS

2025

4/Nov

Sitecore Symposium: Driving Engineering Innovation with Generative AI & Sitecore

Sitecore Symposium fireside chat with Joe Kehoe, Senior Director at Avanade, on how generative AI tools like Sitecore AI and v0.app and enabling teams to ship faster and more innovative solutions.

2025

11/Jun

Improved RedirectsMiddleware extensibility with new getRedirects method

This was a pull request to Sitecore JSS to improve middleware extensibility for improved performance. This PR refactors the RedirectsMiddleware class with a new getRedirects protected method to improve extensibility and enable easy caching and handling of all Sitecore redirects.

Sitecore JSS

2025

11/Jun

Refactor PersonalizeMiddleware for Better Extensibility

This was a pull request to Sitecore JSS to improve Personalize middleware extensibility for improved performance. This PR refactors the PersonalizeMiddleware class to improve its extensibility and maintainability by:

  • Extracting the personalize handler logic into a protected method processPersonalizationRequest
  • Creating a getPersonalizeInfo protected method to allow extending base functionality. For example, cache results of personalizeService.getPersonalizeInfo.

Sitecore JSS

2025

5/May

Sitecore Optimization: Community Webinar

Vercel Community webinar highlighting best practices for Sitecore Optimization

Sitecore JSS

2025

3/Apr

SUGCON Europe: Step-by-Step Optimization for Next.js and Sitecore JSS

Learn how to optimize Next.js and Sitecore JSS for better performance and optimized usage. This session will walk through diagnosing a Sitecore JSS application and applying key optimizations step by step. You'll gain practical insights into improving frontend performance, scalability, and observability using the latest tools and best practices. Walk away with a clear checklist to enhance your Next.js and Sitecore JSS projects.

2025

4/Mar

How to Optimize Next.js + Sitecore JSS Guide

This public guide and checklist focuses on key performance and usage optimizations for Next.js and Sitecore JSS web applications deployed on Vercel.

Sitecore JSS

2025

25/Feb

Refactor RedirectsMiddleware for Better Extensibility

This was a pull request to Sitecore JSS to improve Redirects middleware extensibility for improved performance. This PR refactors the RedirectsMiddleware class to improve its extensibility and maintainability by: Extracting the main redirect processing logic into a protected method Making getExistsRedirect protected to allow override in derived classes

Sitecore JSS