Chris Staley

Sitecore Platform Landing Page

Developed a new Sitecore platform landing page on the Horizontal Digital website to promote the Sitecore AI product. Built a social campaign to drive current and potential Sitecore clients to this page. We are starting to see more and more potential Sitecore clients landing on this page.

Sitecore Symposium Community Event

Held an event at Sitecore Symposium - invited customers, partners such as Gradial and Vercel, Sitecore employees and many prospects. One example how it led to growing the Sitecore ecosystem is connecting the prospect Unilever with our customers SCJohnson & General Mills and led to Lunch with the Unilever prospect and the Horizontal team. I am now assisting Sitecore in pritching this customer out of the UK market. Many more such stories are coming out of this event.

Sitecore XM Cloud eBook

Worked with Sheetal Jain Horizontal Digital's CTO to author the Sitecore XMCloud Playbook - a 44 page in depth guide to implementing Sitecore XM Cloud

XM Cloud Accelerator

Led a team to launch the most advanced Accelerator for Xm Cloud - shot a video to promote this new product as well as drive traffic to it via social media. In a year with customer budgets seeing downward preasure it was critical to find the right way that could deliver xm cloud implementations - without taking shortcuts. This video explained and articulated how we could implement XM Cloud at a lower effort/price

Spoke at Vive HEalthcare Conference on Sitecore w UCare a Sitecore Customer

Sponsored a Vive Healthcare Conference and spoke onstage about building a connected experience on Sitecore with a Sitecore customer UCare.

Symposium 2024: Setting the foundation for AI-driven connected experiences

I Spoke on stage at Sitecore symposium w my customer Ucare w Brian Kopp their digital transformation Director.

Our talk was around how consumers expect personalized, consistent experiences across multiple touchpoints. And with the power of AI, delivering the right content to the right segments across every channel is a promise we continue to hear. But where does this content come from, and where do you start?

We talked on stage about how UCare — a leader in the highly regulated healthcar...

Sitecore Symposium Executive Track - Expert Panel Speaker

I spoke on an Expert Panel at Sitecore's Executive track at Sitecore Symposium. The topic was Driving the AI Strategic Roadmap - Hosted by Bjarne Hansen. Many of Sitecore's strategic customers and Sitecore's board members were in attendance.

XM Cloud Campaign

Designed an executed a campaign to target both Sitecore current customers as well as prospects. Designed a campaign to target customers that were reserching SAAS CMS or were considering a move to the cloud. Created video content I promoted on social media as well as worked with Sitecore on target customer lists to make sure we targeted the content to potential customers in the media buy. I incorportaed thought leadership wia video and content to sell the move to a SAAS CMS with XM cloud.

Podcast - Marketing Mastery: Sitecore’s CMO Vision for Digital Innovation

In this episode of the CX4CA podcast, I delved into the strategies and insights driving Sitecore’s evolution in the digital sphere alongside Sitecore’s Chief Marketing Officer, Kathie Johnson, and me, Horizontal Digital’s Chief Digital Officer. I talked with Kathie about her illustrious career journey in the digitally-rich realm, and helped listeners gain exclusive insights into Sitecore’s pivotal marketing goals for 2024 as they pave the way for unparalleled growth in the Customer Experience la...