MVP 2026
Strategy
MVP 2025
Honorary
MVP 2022
Strategy
MVP 2021
Strategy
MVP 2020
Strategy
MVP 2019
Strategy
MVP 2018
Strategy
MVP 2017
Strategy
I'm a Mentor
I have 30 years of marketing, 20 of digital marketing, 15 of Sitecore and worked at Sitecore recently. Am a 7-time MVP here to help you go for your Strategy MVP.
Timeline
BWG Connect - Boston
The the third in the trifecta of leading a table as primary speaker on the topic of AI along with Kyle Bouchard (Sitecore). We talked AI, we talked Sitecore and modern solutions. I'll tell you what, we influenced the heck out of a room full of business leaders. (Photo and details from LinkedIn)
Sitecore XM CloudUnlocking AI with Sitecore and Velir: From readiness to real results
Co-delivered an on-demand webinar with Ru where attendees will learn how to: Assess their AI readiness and uncover gaps holding them back. Navigate common pain points like lack of strategy, data silos, unclear ROI, and organizational hesitancy. Leverage proven accelerator frameworks to kickstart AI adoption with Sitecore. Walk away with a clear set of next steps to apply AI responsibly, effectively, and with measurable results. (Gated webinar on sitecore.com link in social post)
Sitecore Stream2025
29/Aug
Andrea Rosero Vela (Mentoring)
Not sure if you want this in here but capturing anyway because I want to. (Call me crazy) Rob Huffstedtler referred Andrea to me as a mentee and I provided advice over time. It all started on LinkedIn the end of August. Ask Rob, he will tell you because he is that kind of stand up guy!
BWG Connect - Chicago
Primary speaker along with Dave Michela (representing Sitecore obvs) hosting a thought leadership table on "future-proofing" websites and personalization at scale. And you know what? We talked about AI too.... I KNOW! Weird. Event photo and recap in LinkedIn
Sitecore XM CloudSKO XMC <> Snowflake POC
I led a tiger team to create a demo/POC that focused on surfacing Snowflake data and AI intelligence within XM Cloud that allows marketers to query rich data for information around LTV, Churn, etc directly in Pages, and then drive content ideation and placement of that content into components. This was developed in a single sprint and demoed to multiple leaders at Sitecore SKO 2025 and I have the photos to prove it. :) This was also the first active use case on the new Sitecore Marketplace. Plea...
Sitecore XM CloudDigital Maturity Model for Travel & Hospitality - White paper
I wrote a 20+ page white paper on the state of Travel & Hospitality that is still available (gated) on Sitecore.com today. It was released in May and I drove social around it as well. It was focused on overall digital maturity but leaned toward XM Cloud and Personalize in subtext.
Sitecore PersonalizeBWG Connect - Seattle
A lead speaker at a BWG Connect event in Seattle along with Mo Cherif and Alyssa lutz. Part of an ongoing speaking series where I act as table captain, thought starter and moderator. The topic was on modern digital marketing solutions and like most events this year, focused on AI. As BWG Connect does not provide archive links I have provided a LinkedIn post that captures the event (from a Sitecore employee's perspective).
Sitecore Stream