Samantha Goble

DMFS New York: Benefits of Composable for FinServ

https://www.financialdigitalmarketingus.com/sponsor/xcentium/

Presented to approx. 150 attendees about the benefits of composable. Focused on Sitecore as the leading platform and shared case studies from MGIC and Guidewire, both Sitecore customers.

Event resulted in 5 opportunities we are pursuing.

AI eCommerce Assistants demo

Wrote and co-led theater session for AI eCommerce assistants. Demoed the assistants at booth, driving highest level of engagement XCentium has had at Symposium to date. Generated 16 new opportunities with existing Sitecore customers.

Sitecore Blog Posts

Blog posts highlighting what clients should be getting from their Sitecore Partner. I emphasized that a good partner shares expertise and best practices and can provide advice re: composable roadmaps. They should be helping customers to get the most from their Sitecore stack so that they do not want or need to consider moving to a different platform.

I emphasized that partners should be able to help customers save money by addressing tech debt and developing solutions that increase operatio...

Webinar for AI enabled B2B Commerce

Webinar produced jointly with Sitecore OrderCloud team to share thought leadership and XCentium built examples of AI Shopping assistants on OrderCloud.

I wrote and produced the webinar and brought in experts from XCentium and collaborated with OrderCloud Marketing and product teams.

Our panel of experts from Sitecore and XCentium will guide you through the three essential steps to crafting a robust business case for AI implementation in B2B commerce. Learn how to identify key opportunities...

AI Content Personalization

Produced video targeted to Marketers to show how GenAI is used to power Personalization in XM Cloud.

Meritage Client Success: strategy to sell XM Cloud migration

Long time Sitecore client, Meritage Homes, was considering their digital roadmap and when to take on a large migration project to XM Cloud. They had previously invested in a large project with us to upgrade on Sitecore XP and integrate Content Hub and Salesforce. Because of the success of our strategic plan--balancing the needs of both the Marketing and IT functions, we were able to make a compelling business case re: the value of a migration to XM Cloud. My involvement during this stage was t...

eTail West

eCommerce focused event--worked in collaboration with Sitecore AEs to drive engagement and pipeline.

Conducted OrderCloud Forward demos at booth as well as following session. Shared GenAI and Sitecore Search examples with large audience which was a balance of IT and Marketing leadership.

Why now is the right time to adopt composable

Part of a content syndication campaign I created to drive leads for XM Cloud. POV that composable fits well with the times in that every org is looking for less expensive systems that can deliver more, faster.

Sitecore DX Presentation

Spoke at MN DX with Jeff Nunn, Sitecore Award winner from Meritage Homes, and Adeline Ashley. Shared success story from Meritage and their complex strategy and implementation project that included CH DAM and CMP.

Sitecore MN DX: Why attend

Encouragement to attend DX because of the focus on Composable and the business value it offers. POV that attendees will come away with practical tips they can use to create efficiencies and deliver more value.

Webinar: Future Proof Commerce

Comarketed webinar with Sitecore to share the value of OrderCloud and its competitive advantage. Shared marketing perspective on the quick enablement that OC provides. Part of a targeted campaign that I spearheaded with Sitecore.

Tessitura: XM Cloud Business Case and Sale

Worked with longtime mutual customer, Tessitura, to create TCO/ROI calculation on migrating to XM Cloud from XP. Client was able to take our work to crafting the business case to get migration approved. XM Cloud implementation will go live in a few weeks.

Digital Marketing and Project Management

POV that having Project Management that understands Digital Strategy is imperative to ensure delivered business value.

Most Effective Ways to Personalize

Exploration of personalization strategy and ability to take action quickly. Evangelizing to marketers the immediate need to deliver on the composable promise.

Digital Marketing Best Practices

Vertical focused examples of what marketers can do today to drive digital maturity.

Getting Unstuck with Digital Marketing

Discussion to encourage marketers to not make excuses or paralyzed with indecision. Practical guide for how to take first steps, fail fast, and deliver measurable personalization.

Retail Summit Atlanta

Part of team presentation at Retail tradeshow. Message included customer success stories with OrderCloud and Sitecore Commerce.