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Timeline
LinkedIn post: Solving AI Governance & Brand Consistency
Community Education: Solving AI Governance & Brand Consistency Category: Community Education / Thought Leadership
Description: I co-created a featured educational video and article addressing the practical challenges of scaling Generative AI within marketing teams. I focused on the "consistency gap"—the tension between rapid AI image generation and maintaining a unified brand identity across a decentralized team.
Key Contributions:
Framework for Collaboration: Demonstrated how the XBE...
Sitecore XM CloudLinkedIn post on Technical Advocacy: Enterprise Collaboration & Versioning in XBE AI Studio
Technical Advocacy: Enterprise Collaboration & Versioning in XBE AI Studio Category: Community Education / Product Advocacy
Description: I co-produced an educational video focused on the technical requirements for enterprise-grade AI adoption. While many AI tools are built for individuals, I demonstrated how we architected XBE AI Studio to solve organizational vulnerabilities like version fragmentation and lack of collaborative oversight.
Key Contributions:
Version Control for AI: Exp...
Sitecore XM CloudLinkedIn post - Attended the Sitecore Partner Enablement Day in Amsterdam
Sitecore AI-First Roadmap & Partner Enablement (Amsterdam) Category: Thought Leadership / Community Advocacy / Strategic Enablement
Description: Representing uxbee at the Sitecore Partner Enablement Day in Amsterdam (January 29, 2026), I engaged with Sitecore’s executive leadership and product teams to dive deep into the 2026 AI-first roadmap. My participation focused on translating Sitecore’s shift from "cloud-first" to "AI-first" into actionable strategies for the broader community and cl...
Sitecore XM CloudLinkedIn post - Just shipped: XBE AI Studio for SitecoreAI!
XBE AI Studio for SitecoreAI (Sitecore Marketplace) Category: Open Source / Community Tool / Technical Innovation
Description: I spearheaded the development of XBE AI Studio, a production-ready add-on for SitecoreAI that streamlines the content creation process. Recognizing the friction of "context-switching" between the CMS and external AI tools, I architected a solution that brings multi-model image generation (OpenAI & Google Gemini) directly into the Sitecore workflow.
Key Technical ...
Sitecore XM Cloud2025
15/Dec
Bug Report: Sitecore Search Widget Configuration Error – Could Not Get Items – Bug SEARCH-5838
When creating or configuring widgets in Sitecore Search, the system intermittently returns a “Could not get items” error during widget setup or when editing rules (such as blacklists). This prevents reliable configuration of widgets and disrupts the expected authoring workflow.
The issue has been acknowledged by Sitecore and registered as Bug SEARCH-5838. While a backend fix has been applied, a temporary workaround (publishing the widget before adding rules) was required, and additional fixes...
Sitecore XM Cloud2025
2/Dec
Bug Report: Escaped Quotes in Marketer MCP Server – Bug AI-6419
When updating content via the Marketer MCP server, escaped characters (such as " and escaped line breaks) are written literally to Sitecore instead of being properly interpreted. This leads to invalid markup and incorrect rendering in fields such as Image and Rich Text.
The issue has been acknowledged by Sitecore and registered as Bug AI-6419. This report is tracked under Support Case CS0645368 for reference and traceability.
Sitecore XM CloudFeatured in CMS Wire article on Sitecore Unveils SitecoreAI
I got featured and quoted as a 16x Sitecore MVP in the CMS Wire News Analysis on Sitecore Unveils SitecoreAI — and a Vision for Smarter Digital Experience by Dom Nicastro
"Customers are increasingly open to using AI but still need hands-on guidance to make it part of their daily operations, according to Robbert Hock, AI solutions architect at Sitecore partner uxbee and a 16-time Sitecore MVP. Many have moved beyond experimentation and now expect tangible results — quicker launches, stronger p...
Sitecore XM CloudMy Experience in the Sitecore Symposium 2025 Hackerspace
This year’s Hackerspace at Sitecore Symposium was a great mix of hands-on building, learning, and seeing what’s possible with SitecoreAI today. I had a lot of fun putting something together during the hackerspace. This blogpost handles my experience.
Code for the Symposium Marketplace Hackerspace Meme Generator
The code is a Next.js application built for the Sitecore Marketplace that uses Google's Gemini AI to generate custom memes. This app seamlessly integrates with Sitecore's Marketplace SDK, allowing users to create fun, personalized memes by combining popular meme templates with faces of Sitecore team members.
Wrote this during the Hackerspace at Symposium 2025 in Orlando
Sitecore XM CloudBlogpost on Three ways to retrieve large sets of data with the Content Hub WebClient SDK
I published this blogpost on something I ran into during a recent project with Sitecore Content Hub. I needed to import a large amount of data, and to keep things fast and efficient, I had to cache all the reference data up front. That led me to explore three different ways to retrieve large datasets using the WebClient SDK. In this blogpost I'll walk through these.
Sitecore Content HubFeatured in CMS Wire article on new Sitecore CEO
Got asked for feedback on the CMS Wire article 'Dave O'Flanagan out as Sitecore CEO After One Year; Eric Stine In', in which I was quoted the following:
Robbert Hock, a 16-time Sitecore MVP and architect at uxbee, told CMSWire, “As someone with a technical background, I’m a little sad to see Dave O’Flanagan step down. His impact on Sitecore has been significant—not only as CEO over the past year but also during his three-year tenure as chief product officer."
O'Flanagan was instrumental in...
Blogpost on Recap: SUGCON Europe 2025 – Synchronizing Sitecore XM Cloud with Azure DevOps
Created a blogpost and posted my slides - Recap: SUGCON Europe 2025 – Synchronizing Sitecore XM Cloud with Azure DevOps On April 4, 2025 I presented at SUGCON Europe 2025 in Antwerp, this blogpost was a recap of that presentation. Also uploaded the slides for download.
Sitecore XM CloudLinkedin post on my blogpost Recap: SUGCON Europe 2025 – Synchronizing Sitecore XM Cloud with Azure DevOps
LinkedIn post with photos of the presentation. Post was for the blogpost where I posted my slides - Recap: SUGCON Europe 2025 – Synchronizing Sitecore XM Cloud with Azure DevOps
Sitecore XM CloudBlogpost on Sitecore announces Sitecore Stream: My thoughts featured in CMSWire's latest article
Blogpost on Sitecore announces Sitecore Stream: My thoughts featured in CMSWire's latest article. I was asked by CMSWire to give some input on Sitecore and AI and what I would like to see in the platform.
Sitecore XM CloudLinkedin post on Tune In: AI-Generated Podcast on Sitecore's Upcoming Symposium and Innovations
With the focus on AI-driven innovations at the Sitecore Symposium 2024, I thought it would be a great idea to do a completely AI-generated podcast. The podcast dives into the exciting world of Sitecore and how AI is shaping the future of digital experiences!
Sitecore CDP Sitecore Personalize Sitecore XM CloudYoutube video of the AI podcast: Tune In: AI-Generated Podcast on Sitecore's Upcoming Symposium and Innovations
With the focus on AI-driven innovations at the Sitecore Symposium 2024, I thought it would be a great idea to do a completely AI-generated podcast. The podcast dives into the exciting world of Sitecore and how AI is shaping the future of digital experiences! 🌐🤖
Sitecore CDP Sitecore Personalize Sitecore XM CloudBlogpost on my SUGNL presentation on XM Cloud BYOC
In this blogpost I've open-sourced the code and published the slides of my presentation at the Dutch Sitecore User Group (SUGNL) in Utrecht, The Netherlands. The topic was ‘Sitecore XM Cloud – A Deep Dive on Bring Your Own Components (BYOC)’
Sitecore XM CloudLinkedin post on my blogpost Robbert Hock is now a Sitecore Certified Personalize Developer
Linkedin post for my blogpost: Robbert Hock is now a Sitecore Certified Personalize Developer. Discover insights from completing the Sitecore Personalize ILT training and certification. In this blog post, I'll show you what the training and certification encompass, including key takeaways, hands-on experiences, and essential competencies.
Sitecore PersonalizeBlogpost Robbert Hock is now a Sitecore Certified Personalize Developer
Discover insights from completing the Sitecore Personalize ILT training and certification. In this blog post, I'll show you what the training and certification encompass, including key takeaways, hands-on experiences, and essential competencies.
Sitecore PersonalizeCode for SI-Snitch compatibility with Sitecore 10.4
Made the SI Snitch opensource project compatible with Sitecore 10.4. SI Snitch is a debugging tool for reading claims passed to Sitecore from Sitecore Identity, after transformation of those claims from Sitecore Identity.
Sitecore XM Sitecore XPBlogpost: How to Build a Great UI for your Sitecore XM Cloud BYOC Components
Blogpost on how to build a great UI for Sitecore XM Cloud BYOC components, where I go in detail on the declarative json schema syntax and where I provide snippets of the FEaaS register component registrations
Sitecore XM CloudLinkedIn post on my Q1 contributions of the Sitecore MVP 2025 season overview
Posted an overview of my Q1 activities/contributions for the Sitecore 2025 season (December 1st, 2023-November 30th, 2024) on LinkedIn to inspire other people to put the work in
Sitecore XM Sitecore XP Sitecore XM CloudCode for blogpost Implementing a Headless Sitecore Dictionary Service with the ASP.NET Core Rendering SDK
The code for my blogpost at https://www.kayee.nl/2024/01/12/implementing-a-headless-sitecore-dictionary-service-with-the-asp-net-core-rendering-sdk/
Sitecore XM Sitecore XP Sitecore XM CloudXM Cloud - Sitecore Content Serialization (SCS) Best Practices - Module Explorer
Part 3 of a series on Sitecore Content Serialization (SCS) Best Practices - this one is on the the Sitecore Module Explorer in Visual Studio. How it looks like, what a good setup looks like. It's basically as well on Sitecore for Visual Studio.
Sitecore XM Sitecore XP Sitecore XM CloudXM Cloud - Sitecore Content Serialization (SCS) Best Practices - Include naming
Part 2 of a series on Sitecore Content Serialization (SCS) Best Practices - this one is on the Include naming. I'm very opinionated on how a proper naming convention should look like while working with the Sitecore CLI and items serialization
Sitecore XM Sitecore XP Sitecore XM CloudXM Cloud - Sitecore Content Serialization (SCS) Best Practices - File System
Part 1 of a series on Sitecore Content Serialization (SCS) Best Practices - this one is on the File System setup. I'm very opinionated on how a proper filesystem architecture should look like while working with the Sitecore CLI and items serialization
Sitecore XM Sitecore XP Sitecore XM CloudHow to become a Certified Sitecore XM Cloud Developer
Wrote up my finds on how to become a Certified Sitecore XM Cloud Developer, based upon my experiences with the ITL training, the e-learning experience and the exam experience. Was very active during the MVP ITL training from Andrew Vieau and provided very valuable feedback.
Sitecore XM Cloud