Jill Roberson Avatar

MVP Profile

Jill Roberson

United States

MVP 2025

Strategy

United States
MVP 2024

Strategy

United States
MVP 2020

Strategy

United States
MVP 2019

Strategy

United States
MVP 2018

Strategy

United States
MVP 2017

Strategy

United States
MVP 2016

Strategy

United States

Timeline

2025

17/Apr

Sitecore + Velir BWG Dinner

We co-hosted a dinner through BWG Connect Topic: Digital-First Growth: Leveraging AI and Data for Customer Experience Success

Invite language: Join us for an exclusive event where we’ll explore how data, AI, and DXPs are reshaping the future of digital marketing. Discover how to harness data-driven strategies to optimize campaigns, enhance customer retention, and maximize ROI. Learn how AI-powered insights and real-time personalization can elevate customer experiences—and why clean, structu...

Sitecore XM Cloud

2025

12/Mar

Unlocking Digital Success: The Power of Content and Data webinar

Sitecore Content Hub Sitecore XM Cloud

2025

19/Feb

Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers

Quoted in press release

Sitecore Stream

2025

13/Feb

The website dilemma

Websites are the core of any successful digital strategy. But as customer expectations soar, organizations face challenges like CMS limitations, budget pressures, and technical complexity. How are leading brands overcoming these hurdles?

Join Chris Purcell, Senior Product Marketing Manager at Sitecore and Jill Grozalsky Roberson, Vice President, Digital Marketing at Velir, as they unpack insights from our latest Websites 2025 report, revealing what’s truly on the minds of today’s digital lead...

2025

11/Jan

Three Things to Know About Sitecore, AI and Personalization

Sitecore Personalize Sitecore XM Cloud

2024

1/Aug

How to Plan Personalization with Sitecore Personalize

https://www.velir.com/ideas/2024/07/26/how-to-plan-personalization-with-sitecore-personalize

Sitecore Personalize

2024

20/Jun

Sitecore Strategy Happy Hour [June 2024]

"Optimize your World with Sitecore" As you know Personalize and XM Cloud’s built in personalization features vary a bit with XM Cloud more focused on in-page personalization and Personalize serving as more of a CRO tool (at least OOTB) so I will highlight the varying use cases for these tools and how to marry them together for a supercharged and well-rounded optimization strategy.

Review of personalization and CRO – similarities and differences High-level overview of how to use Sitecore pro...

2024

11/Jun

Scaling Up! Using Search to Accelerate Your Content Personalization Journey

This was a CMS Wire webinar I did with Sean Broderick. Promo blurb: Join Jill Roberson, SVP of Marketing at Velir and Sean Broderick, Director of Product Marketing & GTM at Sitecore as they delve into the dynamic synergy between content personalization and search strategies.

Sitecore Search Sitecore XM Cloud

2024

8/May

How to Personalize Experiences in Sitecore XM Cloud

2023

7/Nov

Sitecore Helps Brands Speed Time to Market with XM Cloud Plus

A blog post about the benefits of the new XM Cloud Plus offering (co-authored)

Sitecore XM Cloud