Jill Roberson Avatar

MVP Profile

Jill Roberson

United States

MVP 2026

Ambassador

United States
MVP 2025

Strategy

United States
MVP 2024

Strategy

United States
MVP 2020

Strategy

United States
MVP 2019

Strategy

United States
MVP 2018

Strategy

United States
MVP 2017

Strategy

United States
MVP 2016

Strategy

United States

Timeline

2025

17/Nov

Multiple linkedin posts

I am sure you HATE when people do this but it's kind of a pain to submit individual linkedin posts BUT please don't be mad. see a few additional links below February - post about Sitecore + Velir F1 event in Boston https://www.linkedin.com/posts/activity-7295820699418415104-d094?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAL472kBvOanObvKIiZjeZZILWYJhSw6FuU March - webinar promotion with Sitecore - https://www.linkedin.com/posts/activity-7302696607592923140-Pieu?utm_source=share&utm_med...

2025

12/Nov

LinkedIn Post - Sitecore AI

Commentary on post re: Sitecore AI from Velir blog

Sitecore XM Cloud Sitecore Stream

2025

10/Nov

LinkedIn Post - Sitecore Ecosytem entering new era

Linkedin post on Sitecore AI reflecting on blog post

Sitecore XM Cloud Sitecore Stream

2025

5/Nov

From Search to Answers: Why Generative Engine Optimization (GEO) Is the Next Frontier for Visibility

Blog post on the importance of DAM for GEO - specifically Content Hub

Sitecore Content Hub

2025

5/Nov

The Dawn of Sitecore AI

Blog post about the SitecoreAI announcement while at SYM

Sitecore XM Cloud Sitecore Stream

2025

4/Nov

Beyond One-Size-Fits-All: The ASH Annual Meeting Personalization Journey

Sitecore SYM Session Over the past two years, the American Society of Hematology (ASH) and Velir have transformed the ASH Annual Meeting digital experience with a bold Sitecore-powered personalization strategy. Learn how ASH advanced from basic tactics to tailored content for diverse attendee needs. We’ll share the roadmap, governance, and lessons learned, plus measurable impact: stronger engagement, higher registration, and better alignment between user intent and meeting content.

Sitecore XP Sitecore XM Cloud

2025

4/Nov

LinkedIn - SYM Promo Post

Promo of SYM session

Sitecore XP Sitecore XM Cloud

2025

10/Oct

Unlocking AI with Sitecore and Velir

webinar with Sitecore (Ru)

Sitecore XM Cloud Sitecore Stream

2025

14/Aug

From Search to Systems: Rethinking Digital Visibility in the Age of AI

This is a blog post recapping the lessons learned from our Sitecore BWG dinner

Sitecore XM Cloud Sitecore Stream

2025

8/Aug

CMSWire Article: Inside the AI Engines Powering DXPs

I wrote this article for CMSWire reflecting on the AI features across DXPs and talk about Sitecore A snippet:

Sitecore AI, through its new strategic partnership with Gradial, is making real-time personalization more actionable by integrating dynamic content testing with advanced customer data modeling — helping marketers deliver tailored experiences at scale, with proven use cases like dynamically adapting product offers based on live behavioral signals

Sitecore Stream

2025

14/Jul

Sitecore AI

I know there is no attribution to author on this but I created this page to promote Sitecore AI capabilities

Sitecore Stream

2025

10/Jul

LinkedIn post - Sitecore Supercharged

Linkedin post promoting blog re; XM Cloud

Sitecore XM Cloud

2025

9/Jul

Sitecore, Supercharged: Migrate to XM Cloud with Confidence

Blog post highlighting the value of upgrading to XM Cloud and helping to promote Velir's packages I supported creating for t-shirt sizing upgrades and lift and shifts

Sitecore XM Cloud

2025

20/Jun

LinkedIn post -

Curious how AI can actually work for Sitecore developers?

Mark Stiles breaks down how using Retrieval-Augmented Generation (RAG) can supercharge Sitecore builds with RAGflow—a framework that bridges AI and structured content to make development faster, smarter, and more scalable.

2025

17/Apr

Sitecore + Velir BWG Dinner

We co-hosted a dinner through BWG Connect Topic: Digital-First Growth: Leveraging AI and Data for Customer Experience Success

Invite language: Join us for an exclusive event where we’ll explore how data, AI, and DXPs are reshaping the future of digital marketing. Discover how to harness data-driven strategies to optimize campaigns, enhance customer retention, and maximize ROI. Learn how AI-powered insights and real-time personalization can elevate customer experiences—and why clean, structu...

Sitecore XM Cloud

2025

12/Mar

Unlocking Digital Success: The Power of Content and Data webinar

Sitecore Content Hub Sitecore XM Cloud

2025

19/Feb

Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers

Quoted in press release

Sitecore Stream

2025

13/Feb

The website dilemma

Websites are the core of any successful digital strategy. But as customer expectations soar, organizations face challenges like CMS limitations, budget pressures, and technical complexity. How are leading brands overcoming these hurdles?

Join Chris Purcell, Senior Product Marketing Manager at Sitecore and Jill Grozalsky Roberson, Vice President, Digital Marketing at Velir, as they unpack insights from our latest Websites 2025 report, revealing what’s truly on the minds of today’s digital lead...

2025

11/Jan

Three Things to Know About Sitecore, AI and Personalization

Sitecore Personalize Sitecore XM Cloud

2024

1/Aug

How to Plan Personalization with Sitecore Personalize

https://www.velir.com/ideas/2024/07/26/how-to-plan-personalization-with-sitecore-personalize

Sitecore Personalize

2024

20/Jun

Sitecore Strategy Happy Hour [June 2024]

"Optimize your World with Sitecore" As you know Personalize and XM Cloud’s built in personalization features vary a bit with XM Cloud more focused on in-page personalization and Personalize serving as more of a CRO tool (at least OOTB) so I will highlight the varying use cases for these tools and how to marry them together for a supercharged and well-rounded optimization strategy.

Review of personalization and CRO – similarities and differences High-level overview of how to use Sitecore pro...

2024

11/Jun

Scaling Up! Using Search to Accelerate Your Content Personalization Journey

This was a CMS Wire webinar I did with Sean Broderick. Promo blurb: Join Jill Roberson, SVP of Marketing at Velir and Sean Broderick, Director of Product Marketing & GTM at Sitecore as they delve into the dynamic synergy between content personalization and search strategies.

Sitecore Search Sitecore XM Cloud

2024

8/May

How to Personalize Experiences in Sitecore XM Cloud

2023

7/Nov

Sitecore Helps Brands Speed Time to Market with XM Cloud Plus

A blog post about the benefits of the new XM Cloud Plus offering (co-authored)

Sitecore XM Cloud