Leonardo Bravo

Sitecore and the Digital Brain

University Presentation (USFQ): Conducted a high-energy, interactive session for students on the impact of AI in digital experience. Discussed the "unfiltered" reality of the industry and demonstrated how Sitecore AI drives innovation in User Experience (UX). The event resulted in high in-person engagement and an in-depth Q&A regarding the Sitecore ecosystem. Crucially, the subsequent social media post about the lecture generated high engagement, significantly extending the reach of the Sitecore...

Blog: Beyond traditional CMS: How Sitecore Stream transforms Content Management into Customer Experience Management

📊By 2029, 80% of B2C companies will abandon traditional digital experience platforms in favor of AI-powered solution. Many marketers are still using outdated content tools.

💡In this blog, I explore how Sitecore Stream is revolutionizing CX with AI-powered features like real-time personalization, seamless integration, and continuous optimization.

Stop just managing content. Start delivering experiences that resonate.

Public speaking: Personalization - Sitecore CX

📖 Great session with the Master's students at Universidad de Otavalo de Ecuador!

I had the pleasure of discussing the critical role of personalization in digital marketing and how world-class platforms like Sitecore are empowering brands to deliver unique customer experiences.

💡It was inspiring to see such active participation and genuine interest from the students in leveraging advanced technology to create a competitive edge.

We covered the key advantages of using Sitecore: ...

XM Cloud delivers ROI during the agentic experience era

My contributions extend to thought leadership, where I actively engage with industry discussions to validate Sitecore's value. For instance, I recently highlighted how Sitecore XM Cloud's SaaS-native architecture directly addresses the demands of the agentic experience world. Citing data from the Forrester TEI study, I affirmed that the platform is pivotal for marketing teams, enabling them to improve digital conversion by 50% and increase marketing productivity by 60%. This commentary reinforce...

Agentic AI Partner Challenge Proposals​ (August 2025)

Participant – Sitecore Agentic AI Partner Challenge: actively participated by leading the proposal's strategic direction. My primary contribution focused on aligning Agentic AI capabilities with a customer-centric approach, ensuring the concepts delivered real value to end users. Although the proposal was not ultimately selected, the process resulted in the development of high-value Agentic AI use cases. It demonstrated a strong commitment to adopting and innovating within Sitecore’s emerging AI...

Blog: Part 9 - Predictive Power: Forecasting Marketing Success with Sitecore Stream's AI Analytics.

What if you could predict what your customers want next❔

💡That's the power of predictive analytics. In fact, companies using it are 60% more likely to see a significant improvement in their marketing ROI.

In this blog, I explore how Sitecore Stream can help you transition from guessing to knowing. Learn to build proactive, personalized customer journeys that convert.

Blog: Part 7 - The A/B Advantage: Optimizing Content with AI-Powered Experimentation in Sitecore Stream.

Unlock the power of A/B testing with Sitecore Stream! 🚀 This blog explores how AI-driven experimentation can optimize your content and elevate your marketing strategies.

📈 Discover actionable tips to enhance user engagement and boost conversions.

MVP 2025 Swag Has Arrived!

The official Sitecore MVP 2025 swag has landed! 🎁 I am incredibly proud to be recognized once more as a Sitecore MVP. 🏆

Blog: Part 4 - Data-Driven Dynamo: How Sitecore Stream Transforms Marketing Insights.

🚀 Curious about how AI is transforming marketing?

In this blog, I explore how Sitecore Stream is turning real-time data into powerful marketing insights, enabling brands to personalize experiences at scale and boost ROI.

Discover real success stories, future trends, and practical steps to get started.

Let’s embrace the data-driven future together! 💡

Blog: Part 2 - Beyond Content: Decoding the AI-Enabled Sitecore Stream Ecosystem

Imagine a Sitecore ecosystem of the future that intuitively responds to user behavior. Based on Sitecore’s own research, personalized experiences can increase customer satisfaction by 20% and revenue by 15%. How do we transcend intelligence streams with AI personalization that does more than basic personalization?

In this blog, I write about the components of an AI-enabled Sitecore Stream ecosystem and how digital experiences are evolving with better analytics and machine learning.

Blog: Digital marketing meets security: The advantages of using Sitecore for safe campaigns

Nowadays, marketers have a double dilemma: capturing the attention of the audience and keeping their information safe.

With the growing number of cyber threats, seeking a marketing platform that empowers a campaign while protecting sensitive data is crucial. 📈My blog discusses how Sitecore meets this challenge and provides a secure environment for your digital marketing campaign.

Find out how marketing outcomes can be achieved on Sitecore whilst having your data secured.

Newsletter: Sitecore for Everyone (The Marketers Lab)

💡 I am proud to report that my Sitecore newsletter had a high impact in the community this year, achieving high engagement while growing its audience by 17% to over 700 active subscribers.

Key Content Contributions:

📝 Blog series: "Unleashing Marketing Mastery with AI-Powered Sitecore". My 2025 project: a 10-edition blog series. My goal was to provide market-focused content on Sitecore Stream and AI. The series generated substantial discussion and adoption, clearly demonstrating a signif...

Blog series: "A Comprehensive Guide for Marketers"

My 6-edition blog series, "A Comprehensive Guide for Marketers," was not only completed but also proved highly effective in expanding our reach. The content drove substantial discussion and achieved significantly better engagement than last year's content, attracting interest from the Sitecore marketing community and new audiences outside the platform.

List of editions:

A Comprehensive Guide for Marketers: Part 6: Leveraging Sitecore's Built-in SEO Tools for Maximum Impact: https://t.ly/t...

Speaker at the VIII Alfaro Ciencia International Research Conference

I had the opportunity to talk about Sitecore and AI, key tools to optimize the user experience, we took a look at Stream and how Sitecore integrates the use of AI.

We had an audience of more than 170 people online, who asked many questions about Sitecore and showed their interest. A wonderful experience.

Certification (Virtual Instructor-Led Training): Sitecore XM Cloud for Business Users ILT

One of my goals this year was to deepen my understanding of Sitecore's latest offerings. I achieved this by completing a Sitecore XM Cloud instructor-led live course.

Earning my Sitecore XM Cloud certification was a significant milestone. I'm excited to apply my newfound knowledge to future projects and contribute to the Sitecore community.

The Role of AI in Innovation with Sitecore: Building High-Impact Digital Experiences

I had the honor of sharing my thoughts on the transformative power of AI in digital experiences at the Sitecore Day event. It was a blast!💥 Huge shoutout to Escuela Politécnica Nacional and SUGLatam for organizing such an incredible event.

We dove deep into how AI can supercharge your Sitecore solutions, creating mind-blowing digital experiences that leave a lasting impression. 🤯

Key Points from Sitecore MVP Summit 2024 in Nashville US

Just wrapped up an incredible moments at the Sitecore MVP Summit. It was filled with innovation, networking, and mind-blowing insights. Sitecore team unveiled their groundbreaking Intelligent DXP vision with the launch of Sitecore Stream. And if that wasn't enough, we also dove deep into how Sitecore DXP can supercharge customer experiences.". 💡

Unlocking the future: Transforming digital marketing and customer experience.

I am thrilled to have had the opportunity to speak at the 2nd edition of SUGLatam Let’s Talk! 🎙️ My session, “Unlocking the Future: Transforming Digital Marketing and Customer Experience,” explored the latest trends and best practices in digital marketing and how Sitecore can help businesses deliver exceptional customer experiences.

Sharing the highlights of Let's Talk SUGLatam - 01

Sharing the highlights of Let's Talk SUGLatam - 01

Let’s Talk SUGLatam

Let’s Talk SUGLatam a new space designed for all Sitecore enthusiasts in Latin America. 🌎💻 It is a meeting point where we will explore the latest trends in marketing and technology, share knowledge and learn together. If you are passionate about digital marketing, a tech lover or simply want to stay up to date with what is happening in the Sitecore community, this space is for you. 🚀

Mentor new candidates in the MVP program

This year, I had the privilege of mentoring an MVP candidate (Marcelo Davalos). It's been a truly fulfilling experience to share my knowledge and support their journey. I'm excited to continue mentoring and giving back to the community in the years to come.

I would be honored to contribute my expertise to the initial review of new MVP candidate applications.

During this year, we had monthly follow-up sessions focused on developing activities required to apply for the MVP. With great optimi...

I got my Sitecore MVP 2024

I was thrilled to learn that I had been selected as a Sitecore MVP. The overwhelmingly positive response from the community has been incredibly encouraging, reaffirming my commitment to the Sitecore ecosystem. It's humbling to see how much engagement my posts have generated, and I'm grateful for the support and feedback.

Invitation to public speaking: "Sitecore: The Future of the Digital Experience"

Co-founder of Sitecore User Group "SUG Latam"

As a co-founder of SUGLatam, I've actively contributed to creating a vibrant and supportive community. We've witnessed significant growth, and I'm committed to continuing to drive engagement and foster a vibrant ecosystem. Our community has become a hub for knowledge sharing, collaboration, and innovation.

We have seen the growth of our community with great joy, and our plans for next year mainly include events with private companies.

Submitted my application for Sitecore MVP 2024

With joy, I sent my application for what would be my first year as MVP; I started my application for this year with this that fills me with great enthusiasm.

Sitecore Certifications

Knowing in detail the characteristics of the different Sitecore products is an invaluable asset, empowering me to confidently navigate the complexities of the platform and expertly guide clients toward achieving their digital goals. This in-depth knowledge serves as a cornerstone for writing insightful blogs, crafting compelling presentations, and engaging in stimulating discussions with fellow industry professionals. I am truly grateful for the opportunity to continuously expand my expertise in...

LinkedIn post: Inviting to Sitecore day

The engagement of this post made me notice the high interest of my LinkedIn community in knowing about Sitecore and its benefits in improving users' digital experience.

Host in the Woman Talk Tech Latam

I had the privilege of hosting Women Talk Tech Latam, an inspiring event that brought together a remarkable group of women who are shaping the future of technology in Latin America. The atmosphere was electric as these dynamic individuals shared their experiences, insights, and aspirations. It was a true celebration of female talent and innovation.

Each presentation beautifully showcased Sitecore's profound impact on the industry, while the exhibitors' expertise highlighted the transformativ...