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MVP Profile

Lance Hayden

United States

MVP 2025

Strategy

United States
MVP 2024

Strategy

United States

Timeline

2024

21/Nov

Sitecore Strategy Happy Hour | November 2024 | Symposium Debrief for Marketers

Helped organize and spoke about Content Hub updates from Symposium, and the roadmap for the next year with AI and Content Hub.

Sitecore Content Hub

2024

9/Nov

Content Hub: Show Users Assets While Under Review

A blog post walking a user through how to best create components to show users how assets can be shown to users while they are undergoing review and workflow processes in Content Hub.

Sitecore Content Hub

2024

3/Nov

Content Hub: Applying IPTC Metadata to Taxonomy Items

A blog post talking about how easy it can be to automate the importing of IPTC metadata from photo or video assets onto asset detail properties for consumption by Content Hub.

Sitecore Content Hub

2024

18/Oct

Key Insights from Symposium 2024 - What's Next for Sitecore's Content Hub?

Blog post about updates from Symposium for Content Hub, and what that means for strategists working with the platform for the next yar.

Sitecore Content Hub

2024

17/Oct

Introducing Sitecore Stream: AI-Enhanced Workflows for Smarter Digital Experiences

Blog post talking about all the details around Sitecore Stream released at Symposium, and how they Content Hub and other Sitecore products.

Sitecore Content Hub

2024

15/Oct

Wranglin’ Your Assets with Content Hub and Connect

Spoke at Sitecore Symposium Theatre Session about how to utilize Sitecore Connect and Sitecore Content Hub for AI tagging and other AI-related features (with a heavy cowboy theme for Nashville).

Sitecore Connect

2024

20/Jun

Sitecore Strategy Happy Hour [June 2024]

Helped organize the meetup

2024

24/Apr

Generative Marketing Strategies - Factoring GenAI Into Your Content Strategy

Spoke with Mo Cherif, Kerry Perez Heffernan, and Chad Solomonson to a largely healthcare and education audience at the Microsoft office in Atlanta about GenAI and how it plays into a composable roadmap for your organization.

2023

14/Dec

Preparing Your Path to Composable | Sitecore Strategy Lunch NA

Helped organize the meetup

2023

28/Sep

Sitecore Strategy Lunch NA

Helped organize and setup the Sitecore Strategy Lunch NA with the rest of the team. Discussed content/strategies for the newly redefined group.

2023

13/Jul

Using Google Tag Manager to Implement Sitecore CDP and Sitecore Personalize by Lance Hayden, Digital Strategist @ RDA

The power of Sitecore CDP and Sitecore Personalize can be tapped by marketers using a tag management system like Google Tag Manager. I’ll walk through the steps of setting it up, and some cool ways to integrate it with other analytics you may already be collecting.

Sitecore CDP

2023

16/May

How to Use Google Tag Manager to Integrate Sitecore CDP and Personalize– Getting Started

Taking advantage of Sitecore’s Customer Data Platform (CDP), along with the personalization benefits that come with Sitecore Personalize, is an obvious boon to any marketer. Using Google Tag Manager to integrate Sitecore CDP and Personalize creates a unified view of your customers across all channels and enacts decision models to automate next-best actions based on your organization’s knowledge or predictive analytics. Traditionally, this type of system is integrated into a website, mobile app, ...

Sitecore CDP