MVP Profile

Dan Cruickshank

Canada

MVP 2026

Strategy

Canada

MVP 2025

Ambassador

Canada

MVP 2024

Ambassador

Canada

MVP 2023

Ambassador

Canada

MVP 2022

Ambassador

Canada

MVP 2021

Ambassador

Canada

MVP 2020

Ambassador

Canada

MVP 2019

Ambassador

Canada

MVP 2018

Ambassador

Canada

MVP 2017

Technology

Canada

MVP 2016

Technology

Canada

MVP 2015

Technology

Canada

MVP 2014

Technology

Canada

Timeline

2025

30/Nov

SitecoreAI Pricing & Packaging

This in-depth guide helps customers understand Sitecore AI—how it impacts their current products and what it means for their ecosystem. I cover the benefits, map the product landscape, explain the new Essentials tier, and highlight key considerations moving forward.

Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud

2025

10/Nov

In Memoriam: Sitecore XM Cloud

A fun in memoriam video from Fishtank. Co-created by myself and Theresa Gutierrez.

I know it's a LinkedIn post - I don't do much on social - I'm sharing this as a video.

2025

18/Sep

Masterclass: Digital Marketing and AI

Masterclass does not list historic/past URLs on their website, but I've attached a LinkedIn post to the event.

This was an event that I presented at along with Jennifer O'Brien from Sitecore. Kelly McKay was also in attendance. We presented on AI, Sitecore's perspective on AI, and conducted a series of roundtable sessions with local marketing leaders.

Sitecore Stream

2025

7/Jul

Sitecore XP: Maximizing Your Long-Term Investment

This piece acknowledges an important reality: not every organization is ready to migrate to Sitecore XM Cloud. Many have made significant investments in the existing Sitecore ecosystem, and this content directly addresses their concerns. It lays out a clear path and framework to help organizations maximize their current Sitecore XP investment through an iterative approach—while strategically positioning them for a future on Sitecore XM Cloud and SitecoreAI.

Sitecore XM Sitecore XP Sitecore XM Cloud Sitecore JSS

2025

30/Jun

The Truth: Sitecore vs Optimizely

This was the only piece of content n the ecosystem like this. Not only defending Sitecore XM Cloud about Optimizely's insurgent campaign but also digging into Optimizely's claims against Sitecore and debunking them.

Sitecore XM Cloud

2025

7/May

What is Vercel?

A deep dive look at Vercel, which has become a core technology in the XM Cloud/Sitecore AI ecosystem. An education and awareness piece.

Sitecore XM Cloud

2023

23/Sep

Deep Dive: Composable DXP vs Traditional All-In-One DXP

A long blog, helping customers understand and make the case to the composable stack of Sitecore. It's not obvious why they used to have everything in one solution, and now they're being asked to buy multiple products. I walk them through those dynamics.

Sitecore XM Cloud

2023

20/Apr

Using Coveo and Sitecore XM Cloud

With the many Sitecore customers tied to Coveo, highlighted a path to continue using Coveo while being free to migrate to XM Cloud.

Sitecore XM Cloud

2023

12/Feb

Sitecore XM Cloud: A Visual Guide To Setup And Sitecore Pages

A lightweight visual walk-through to introduce to people how easy it is create sites and on XM Cloud.

Sitecore XM Cloud

2023

11/Feb

Sitecore XM Cloud vs Sitecore XP vs Sitecore XM

A fairly detailed breakdown comparing XM, XP & XM Cloud for customers. Nice tables. Easy to understand. Popular content. :)

Sitecore XM Sitecore XP Sitecore XM Cloud

2023

14/Jan

Guide To Fixing Setup Errors: Sitecore Headless SXA, Next.js, XM Cloud Dev

Covered errors and solutions for errors encountered while configuring Sitecore Headless, SXA * Next.js

Sitecore XM Sitecore XM Cloud

2023

13/Jan

What Is Sitecore XM Coud (Updated)

This blog predates January 13 originally, but was updated in the new year with relevant / accurate information as the platform was related.

Sitecore XM Cloud

2023

9/Jan

XM Cloud: Sitecore Component Overview

An overview of Sitecore Components.

Sitecore XM Cloud

2022

25/Dec

Sitecore XM Cloud: How To Setup Sitecore Headless SXA And Next.js

Deep dive on setting up a standalone Sitecore instance with Next.js + SXA for headless dev.

Sitecore XM Sitecore XM Cloud