Rob Sanders Avatar

MVP Profile

Rob Sanders

United States

MVP 2026

Ambassador

United States
MVP 2025

Ambassador

United States

I'm a Mentor

As a 2x Sitecore Ambassador MVP (2025 & 2026), I love helping others find their voice and make a real impact in the Sitecore community. If you’re serious about contributing, whether that’s blogging, speaking, sharing on LinkedIn, or giving back in your own way, I’m happy to help you navigate the path.

As my mentee, you’ll get straightforward advice, practical direction, and someone in your corner to keep you focused and moving forward.

Step 1: Log in to start your application. Then click “Become my Mentee.”

Timeline

2025

18/Nov

Strategic Initiative to start SUG in Michigan

In collaboration with a few mentees, planning has already begun to launch a Sitecore User Group, starting in East Lansing, Michigan, in conjunction with the programs using Sitecore at Michigan State University. We have over 350+ current Sitecore Users at MSU which could double in the next year. Plans would be to expand this group to other Sitecore customers and Higher Ed institutions across Michigan.

2025

4/Nov

Sitecore Symposium 2025 Speaker: Accelerating digital transformation: Building cohesive and scalable experiences for MSU's key audiences

Sitecore Symposium Speaker - Helped organize and facilitate Symposium Fireside chat with Michigan State University reviewing their overall migration from Sitecore XP to Sitecore XM Cloud/Sitecore AI.

Michigan State University is setting a new benchmark for digital engagement with a unified, scalable XM Cloud platform designed to serve prospective students, current students, and alumni alike. In this session, discover how MSU partnered with RDA to create a “Model Home”—a bold initiative built...

Sitecore XP Sitecore Content Hub Sitecore Search Sitecore XM Cloud

2025

4/Nov

Sitecore Symposium Sponsor and Booth Expert

Posted up at the RDA Digital Partner sponsor booth at Sitecore Symposium 2025 as a resident expert and MVP Ambassador to answer attendee questions throughout the open expo floor times. Met many current customers, prospects and partners to talk through strategies and challenges to gain new business with Sitecore customers.

Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Connect

2025

3/Nov

Attended First Sitecore MVP Summit

Was able to attend my first Sitecore MVP Summit before the 2025 Sitecore Symposium conference in Orlando, Florida!

2025

1/Nov

Serve as Sitecore MVP Mentor to multiple clients

Served as Sitecore MVP Mentor to multiple RDA customers in order to promote the program with the Sitecore client base. I was also promoted via LinkedIn social by Sitecore as a Sitecore MVP mentor. Please ask directly for names of mentees to protect their privacy.

2025

23/Oct

October 2025 - Co-Led Greater Chicago Sitecore User Group

Co-Led the Greater Chicago Sitecore User Group with group of local partners to include starting to host at Chicago based Sitecore customers. This specific usergroup was held at United Airlines Corporate Office at Willis Tower in downtown Chicago. Activities included organizing, sponsoring, arranging guest speakers, confirming venue and schedule.

2025

29/Sep

Represented Sitecore at Higher Education Conference Digital Collegium - Grand Rapids, MI

Represented Sitecore as a Sitecore Ambassador MVP at their sponsor booth with a Sitecore Senior Account Executive at the Higher Ed conference Digital Collegium in Grand Rapids, Michigan, for 3 days. Answered strategic questions for higher ed prospects about the Sitecore product, described project implementation processes and shared direct experiences within the higher ed space with customer specific situations.

Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud

2025

21/Jul

The Power of an AI Strategy: Why the Advantages Go to the Curious

Wrote a blog about the ROI of AI. With Sitecore in mind while writing, I wanted to write about how AI can bring many advantages to the strategic and implementation efforts of building great experiences.

Sitecore XM Cloud

2025

12/Jun

June 2025 - Co-Led Greater Chicago Sitecore User Group

Co-Led the Greater Chicago Sitecore User Group with group of local partners to include starting to host at Chicago based Sitecore customers. This specific user group was held at Shure Electronics in Niles, IL. Activities included organizing, sponsoring, arranging guest speakers, confirming venue and schedule.

2025

20/Mar

March 2025 - Co-Led Greater Chicago Sitecore User Group

Co-Led the Greater Chicago Sitecore User Group with group of local partners to include starting to host at Chicago based Sitecore customers. This specific user group was held at the Microsoft Office in Downer's Grove, IL. Activities included organizing, sponsoring, arranging guest speakers, arranging and sponsoring food, confirming venue and schedule.

2025

14/Jan

RDA/Sitecore Team Gathering at NRF Big Show

The RDA team, including myself, met up with the Sitecore Team present at the NRF Big Show in New York City to strategize for the 2025 business year.

Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore Send Sitecore XM Cloud

2024

1/Dec

Director of Sitecore Delivery

As Practice Director for DXP and Commerce Platforms at RDA Digital, I own the strategic and operational performance of our Sitecore practice. I ensure our existing client portfolio is fully enabled, informed, and supported by high-caliber development and strategy teams, while continuously maturing our capabilities in lockstep with Sitecore’s evolving ecosystem.

I co-lead a 30+ person organization, driving talent growth, certification paths, and ongoing technical excellence across the team. I ...

2024

30/Nov

Greater Chicago Sitecore User Group Co-Creator/Organizer

Instrumental in kicking back up a SUG by the Sitecore Community, for the Sitecore Community for Greater Chicago. With myself at RDA, along with other leaders from Perficient, Xcentium, RBA and Merkle, we are expanding the Chicago SUG availability to other suburbs and locations for greater participation. We've already held one meeting with some success and pre-planning every quarter for 2025 with hosts, speakers and locations.

Sitecore XM Sitecore XP Sitecore XC Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE Sitecore Connect

2024

13/Nov

Why You Should Integrate Netlify with Sitecore XM Cloud: When One Stacks It All Up

Blog Post Originally posted at end of 2023, but reposted after corporate site rebrand. Original post had over 2,500 impressions and regained additional impressions in November of 2024.

Sitecore XM Cloud

2024

17/Sep

Chicagoland SUG Panel Co-Organizer & Speaker

Organized and help arrange the Sitecore User group in Chicagoland with hosts Perficient (Megan Jensen), XCentium (Samantha Goble), Americaneagle.com (Alex Lentz), Sitecore (Rich Carroll) and RDA (ME!). Came up with the idea with Megan Jensen for the event and we organized all of the logistics together to find speakers and sponsors. The SUG was livestreamed and titled "Navigating the Future of Sitecore, an Honest Conversation" where we talked for an hour through many scenarios and questions about...

Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore XM Cloud