Muhammad Ali Khan Avatar

MVP Profile

Muhammad Ali Khan

Pakistan

MVP 2026

Technology

Pakistan
MVP 2025

Technology

Pakistan

Timeline

2025

20/Nov

How Sitecore Marketplace Redefining Digital Innovation

Spoke on the topic “How Sitecore Marketplace is Redefining Digital Innovation,” sharing how ready-to-use apps are transforming the way Sitecore solutions are built, accelerated, and delivered.

2025

13/Nov

How Sitecore Marketplace Redefining Digital Innovation

Spoke on the topic “How Sitecore Marketplace is Redefining Digital Innovation,” sharing how ready-to-use apps are transforming the way Sitecore solutions are built, accelerated, and delivered.

2025

9/Nov

Netlify Cache-Tag Purge & ISR with Next.js

n this article I explain how to use Netlify’s cache-tag purge feature along with ISR (Incremental Static Regeneration) in Next.js to efficiently manage content updates and caching. I walk through setup and configuration so developers can deliver fresh content without sacrificing performance or cache integrity. The goal was to offer a reliable and streamlined caching strategy

Sitecore XM Cloud Sitecore JSS

2025

28/Oct

Integrating SAP Customer Data Cloud with Sitecore XM Cloud Next.js

In this article I explain how I integrated SAP Customer Data Cloud (CIAM) with a Sitecore XM Cloud + Next.js site to add secure user authentication, session management, and SSO support. I walk through the challenges, solutions, and middleware setup in detail.

Sitecore XM Cloud Sitecore JSS

2025

15/Oct

Sitecore Search and XM Cloud - Experiences and Learnings

Covered key topics including integrating the Sitecore Search React SDK into a Next.js headless application, extending and customizing the SDK, managing search configurations, and handling data crawling and extraction. Also discussed implementing multilingual search and enabling PDF crawling for richer discovery experiences.

Sitecore Search

2025

11/Oct

SEO Auditor — Sitecore Marketplace App for Automated SEO Insights

In this article I introduce the SEO Auditor, a Sitecore Marketplace app I built to automate SEO audits inside Sitecore. I made it open source so developers can use it, extend it, and improve it for real-world projects.

Sitecore XM Cloud

2025

30/Sep

SUGPK LinkedIn Group

Recently created a LinkedIn group for Sitecore User Group Pakistan, where I’ve started posting updates and bringing together Sitecore developers working across different companies in Pakistan.

2025

27/Sep

SEO Auditor — Sitecore Marketplace App for Automated SEO Insights

SEO Auditor, a Sitecore Marketplace app I built to automate SEO audits inside Sitecore. I made it open source so developers can use it, extend it, and improve it for real-world projects. The goal was to give the community an accessible, practical tool for elevating SEO quality.

2025

15/Sep

Sitecore User Group - Pakistan

I launched the Sitecore User Group Pakistan (sugpk.com) to build the first organized Sitecore community in the country. My goal is to bring local developers together, host regular meetups, and connect Pakistan’s talent with the global Sitecore ecosystem. I also coordinated with the Sitecore Community Team for guidance on official recognition, governance, and best practices to ensure long-term success.

2025

14/Sep

Secured Pages SXA Module for Next.js — Authentication Middleware Implementation

In this post I explain how to use a Secured Pages module with Next.js middleware in a headless Sitecore SXA setup to control access to protected pages.

Sitecore JSS

2025

19/Aug

GraphQL Optimization in Sitecore XM Cloud

In this article I show how to optimize GraphQL queries in Sitecore XM Cloud for better performance and efficiency. I walk through strategies and best practices to reduce response times and improve data fetching.

Sitecore JSS

2025

11/Jul

Setting Up Local HTTPS with Caddy for Development

In this article I walk through how to configure local HTTPS using Caddy to create a secure development environment.

Sitecore XM Cloud Sitecore JSS

2025

27/Jun

Experience Edge Caching — Advanced Strategies for Sub-Second Response Times

I explain how to use caching strategies with Experience Edge in XM Cloud to deliver sub-second page load times

Sitecore XM Cloud

2025

13/Jun

From Excel to Sitecore – My Streamlined Migration Workflow via PowerShell

In this article I describe how I built a robust pipeline to migrate content from Excel into Sitecore using a Next.js API and PowerShell automation. I explain how this workflow simplifies content migration, eliminates manual imports, and makes large-scale content imports safer and repeatable.

Sitecore XP Sitecore JSS

2025

9/May

Next.js Image Wrapper for Optimized Media Handling

In this article I explain how to build a Next.js image wrapper to simplify and optimize image handling in React/Next.js projects.

Sitecore JSS

2025

15/Mar

XM Cloud with Sitecore Stream

In this article I explain how Sitecore Stream helps marketers generate AI-driven content within XM Cloud. I walk through the core concepts and practical usage so teams can understand its real value.

Sitecore Stream

2025

11/Feb

Sitecore FED-First Approach: Building the Frontend Before CMS Integration

In this post I describe how to adopt a front-end–first (FED-first) approach with Sitecore, decoupling UI development from CMS setup. I outline how teams can build the frontend ahead of content integration and later connect it with Sitecore’s APIs.

Sitecore XM Cloud

2025

9/Jan

Workflow Email Notifications in Sitecore XM Cloud

I wrote this article to show how teams can enable workflow email alerts in XM Cloud using Webhook Submit Actions and a simple Next.js API. It walks through the setup end to end and provides a practical pattern for real projects. My focus was to make workflow automation easier for developers moving to XM Cloud.

Sitecore XM Cloud Sitecore JSS

2024

8/Sep

Sitecore Performance Optimization Configuration

In this post, I discuss key performance optimization settings for configuring a Sitecore instance in a production environment. I cover adjustments to caching, memory usage, and resource management to ensure smooth operation under heavy traffic, including fine-tuning features like analytics and content management.

Sitecore XP

2024

15/Aug

Exposing Site Settings from the Settings item in a Headless JSS Next.js Application

I wrote a blog on exposing Sitecore site settings from the Settings item in a Headless JSS Next.js application, explaining how to access and manage site-specific configurations to enhance flexibility and maintainability in headless implementations.

Sitecore XM Cloud

2024

1/Aug

Sitecore User Group Atlantic Canada

Sitecore Search & XM Cloud - Experiences and Learnings

AGENDA: INTRODUCTION SITECORE SEARCH & XM CLOUD - EXPERIENCES AND LEARNINGS

Sitecore Search SDK -Integrating Sitecore Search React SDK into the Sitecore XM Cloud Starter Repo -Extending Sitecore Search React SDK -Search Configurations, controlling Search from Sitecore XM Cloud

Sitecore Search Data Crawling -Sitemap Data Crawling and Extraction -Multi Language Sitemap Data Crawling and Extraction -PDF Meta Data Crawling and ...

Sitecore Search Sitecore XM Cloud

2024

16/Jul

Handling Sitecore CM and IdentityServer Behind a Proxy or CDN in an Azure Environment

In this post, I share how we resolved a challenge with a Sitecore 10.4 deployment in an Azure environment, where Sitecore Content Management (CM) and IdentityServer (SI) were behind a proxy/CDN setup using Azure Application Gateway. I explain how the DNS configuration at the Application Gateway level was managed to overcome the issue.

Sitecore XP

2024

27/Jun

Indexing Sitecore Content Hub Assets in Coveo

I wrote a blog on indexing Sitecore Content Hub assets in Coveo, focusing on how to index only approved PDF documents with public URLs. The post explains how we used the Scroll API to efficiently retrieve and process large volumes of data.

Sitecore Content Hub

2024

24/May

Sitecore User Group - Columbus

Discussed about: -Integrating Sitecore Search React SDK into the Sitecore XM Cloud Starter Repo -Extending Sitecore Search React SDK -Search Configurations, controlling Search from Sitecore XM CloudSitecore

Sitecore Search Sitecore XM Cloud

2024

10/May

Sitecore Search SDK Starter Kit Enhancements

In this GitHub repo, I have forked the starter kit and made the following enhancements to improve the user search experience:

1 - Introduced "Show More" and "Show Less" functionality on facets. 2 - Added filtering functionality on facets. 3 - Implemented a mechanism to append facet selections and the page number to the query string, allowing the search URL to be shared with preselected facets and page numbers.

Sitecore Search

2024

3/May

Pittsburgh Sitecore User Group

Discussed about:

  1. Integrating Sitecore Search React SDK into the Next.js headless application
  2. Extending and customizing the Sitecore Search React SDK
  3. Controlling search configurations

Sitecore Search Sitecore XM Cloud

2024

16/Apr

Sitecore Search Implementations

I wrote blogs on Sitecore Search, covering how to integrate the Sitecore Search SDK into a Next.js solution, enhance the overall search experience and utilize geospatial data to deliver location-based, contextually relevant results.

Sitecore Discover Sitecore Search Sitecore XM Cloud