MVP 2026
Technology
MVP 2025
Honorary
MVP 2017
Technology
MVP 2016
Technology
Timeline
Reflection on SitecoreAI and the evolution of XM Cloud
I wrote a long form commentary on LinkedIn after Sitecore Symposium that looked at how SitecoreAI has taken shape and how the platform has matured since the early XM Cloud vision. The post focused on the people behind the product, the architectural shifts, and how Sitecore’s leadership team helped move the platform from a simple idea to something more intentional and AI driven.
I highlighted the work of the engineers, designers, and leaders who shaped XM Cloud and SitecoreAI, and shared perso...
Sitecore CDP Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore Content Hub ONE Sitecore Connect Sitecore Stream Sitecore JSSExplaining Proper MCP Design Through the Netlify MCP Server
I shared a LinkedIn post breaking down why the Netlify MCP server is a strong example of how to design MCP tools the right way. Many teams in the Sitecore community are starting to experiment with MCP as part of their Agentic Experience work, and there is a lot of confusion about what “good” looks like. My post explained how Netlify avoided the common mistake of exposing dozens of raw endpoints and instead grouped functionality into clean domains with clear argument structures.
I highlighted ...
The Next Great DXP Will Sell Transformation, Not Software
Feature wars are a dead end. The next wave of DXPs will win by changing how teams ship, learn, and govern. This article shows how to anchor platform strategy to measurable business transformation and cultural adoption, not just tools.
Key Insights Defines a value chain for DXP that ties product, engineering, and change management Illustrates a transformation roadmap with operating model shifts, not just feature rollouts Outlines leadership metrics that prove impact across speed, quality, a...
Lipstick on a Pig: Why Most 'Agents' Aren't Agents
Many so called agents are thin scripts wearing AI makeup. Real agents reason, plan, and coordinate tools across changing contexts. This piece offers a litmus test for agentic credibility and explains why orchestration matters more than wrappers.
Key Insights Agent credibility checklist across autonomy, memory, tool use, and recovery Patterns for safe delegation and guardrails in production environments How to separate marketing claims from operational reality
The Commits Don't Lie: XM Cloud's Future in Plain Sight
Roadmaps whisper. Repos shout. By reading dependency shifts, module seams, and deployment scripts, you can forecast where a platform is headed. This article decodes XM Cloud commit signals to surface strategy early.
Key Insights Commit signal taxonomy across naming, dependencies, and platform seams How to distinguish refactor noise from roadmap intent Practical tips for investors, partners, and customers reading public repos
Sitecore XM Cloud Sitecore JSSTwelve Lessons I'm Still Learning: A Letter to My Younger Self
Leadership is a practice, not a promotion. These twelve lessons cover clarity under pressure, bias for delivery, and the discipline of kind feedback. It is a pocket guide for staying human while building hard things.
Key Insights Trade careful for clear when stakes are rising Build systems that make the right thing easy Coach in verbs and numbers, not vibes
Agent-to-Agent Personalization: Trust, First Impressions, and the Grudge Factor
Agents will increasingly serve other agents. Personalization must account for machine to machine trust, first contact rituals, and long memory. This article proposes patterns that reduce nondeterminism and build cooperative behavior.
Key Insights First impression protocols for agent handshakes Managing memory, reputation, and forgiveness across agents Designing for graceful failure and negotiated retries
The Future of Architects and Product Managers in the Age of AI
Architecture is shifting from diagram stewardship to outcome ownership. As AI automates scaffolding, the winning architects act like product managers who shape bets, measure impact, and tune loops.
Key Insights Outcome first design with experiment cadence and product telemetry From reference diagrams to performance contracts and SLOs Skills map for the architect to PM evolution
Building to Standards That Don't Exist Yet
On the frontier there are no recipes. This article lays out how to build responsibly when patterns are immature, including how to design seams, isolate risk, and write standards that can survive version two.
Key Insights Seam first architecture with well lit escape hatches Risk isolation by domain, not by team Drafting living standards that converge with use
Accelerators Done Right: From Sales Demos to Real Delivery
Most accelerators stop at the sizzle. This article details how to build accelerators that compress delivery time in production through reusable components, automation, and ops ready defaults.
Key Insights Separates demo kits from delivery accelerators with entry and exit criteria Defines reusable backbone assets across components, scaffolding, and CI Links accelerator value to margin, quality, and ramp time
Forget DevEx, The Future is AgEx
Developers are no longer the only first class users of platforms. Agents are. AgEx focuses on giving agents clear tools, contracts, and feedback loops so they can work with us and for us at scale.
Key Insights Designing APIs and events for agent consumption Operational contracts for agent behavior and cost control Metrics that track agent productivity and safety
The CMS is Dead. Long Live Structured Vibing.
Rigid content models cannot keep up with adaptive experiences. Structured vibing pairs typed content with generative flexibility so teams can keep control while the system improvises within safe bounds.
Key Insights Explains structure plus improvisation as a governance model Shows how tokens and policies set creative lanes for AI Maps use cases from content ops to on site orchestration
Three Lessons from Building and Scaling XM Cloud
Behind the scenes of launching and scaling XM Cloud. Three lessons on aligning architecture with unit economics, turning continuous delivery into culture, and designing for cost aware growth.
Key Insights Architecture choices tied directly to margin and tenancy economics Culture of continuous delivery as an operating system for teams Pragmatic patterns for scale without runaway complexity
Sitecore XM CloudSUGCON Europe: Full Circle: The Architect of XM Cloud builds an XM Cloud Site (as a partner for the first time)
A unique perspective presentation where the founding architect of XM Cloud demonstrates building an XM Cloud site as a partner implementation, offering insights into both the platform creation and practical implementation challenges.
Sitecore XM Cloud