Vickie Bertini Avatar

MVP Profile

Vickie Bertini

United States

MVP 2025

Ambassador

United States
MVP 2024

Ambassador

United States
MVP 2023

Ambassador

United States

Timeline

2024

16/Oct

AI Bias - The New Elephant in the Room

One of 4 panelists at Sitecore Symposium 2024 in Nashville, TN. Our session addressed bias in AI model outputs when it comes to gender, race, religion and age. This session was very well attended (over 80 registered) and sparked some meaningful conversations throughout the community.

2024

5/Sep

G2 Review for Sitecore Content Hub

At the request of Sitecore, I provided a thorough review of the Content Hub product on the G2 website.

Sitecore Content Hub

2024

22/Aug

Benchmarking Strategies

One of three speakers featured at a remote (video hosted) Sitecore Happy Hour about strategies to employ during a CMS implementation and how to back up its success with benchmarking data.

Sitecore XM Sitecore XP Sitecore Personalize Sitecore Content Hub Sitecore XM Cloud

2024

1/May

Why Organized Content Matters Now More Than Ever

I was interviewed by the EPAM marketing team journalist about content strategies. Once the article was written, I was asked to edit and adjust the content before it was published on the company website.

Sitecore Content Hub

2024

22/Mar

Testing for new Sitecore.com website

Participated in Tree testing for the new Sitecore website per an email request from Jacqueline Baxter at Sitecore.

2024

11/Mar

Sitecore.com Content Review

Participated in Content Organization exercise for the redesign & rebuild of Sitecore.com (REF: Alison Sainsbury via Slack)

2024

14/Feb

MVP Application Submission Ideas

Follow-up meeting with Rob Huffstedtler, Tamas Varga, Jacqueline Baxter, Ivan Lieckens, Richard Seal on 2/14 about some MVP auto-assignment/filtering options. This would work towards making the MVP application more automated, where the applicant would not select their category, but rather be placed into a category based on their submissions for MVP. The result would be a higher likelihood of acceptance because some applications are rejected simply because they are mis-categorized and must be ma...

2024

2/Feb

Content Hub Permissions: Solving the Mystery

"Anyone who has ever worked with configuring security rules and permissions can tell you that it is tricky. One thing I learned early on in computer science is that machines do exactly what you program them to do. Exactly. This is the key to setting up proper permissions layers. Start thinking like a computer..."

2024

8/Jan

Sitecore SSO with SAML User Testing

I met with Krassi Eneva at Sitecore for a 30 minute meeting and gave feedback about their SSO with SAML dashboard when they conducted a community user test.

2023

7/Dec

MVP Application Reviewer

Reviewed applications for 2024 MVP hopefuls.

2023

7/Nov

Sustainable Content Architecture - The Top 3 Tips & Tricks

The quest for content organization and sustainability is not linear - it is an ongoing cycle with no beginning and no end. How do you stay on top of the constantly changing content demand? Read now about how to make your content sustainable. (REF: Sitecore XP/XM, Sitecore XM Cloud, Content Hub, Sitecore Connect)

Sitecore XM Sitecore XP Sitecore Content Hub Sitecore XM Cloud

2023

2/Nov

Initiating and Implementing a Content Architecture Plan (from a Sitecore perspective)

So you’ve admitted you have a content problem. That’s the first step – now where should you start to start making sense of the content jungle? Getting a plan put together can feel like herding cattle, but it doesn’t have to be that hard.

Sitecore XM Sitecore XP Sitecore Content Hub

2023

26/Oct

Sitecore Migration Adventure Tool Feedback

In response to an email sent on 9/25/2023 requesting a review of the new Sitecore Migration Adventure Tools (corporate and fantasy track), I went through both tools thoroughly and provided detailed feedback to the Sitecore team.

Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore Send Sitecore XM Cloud

2023

26/Oct

North America Sitecore Strategy Lunch: All Content SUPERWEBINAR

Content Architecture 101 - Making your Content work for YOU Content overload is a problem many companies face, and one of the drivers for managing it within a CMS. However, when it comes to digging through that content and making decisions on what to keep, what to dump, and what to re-use, it is often a very overwhelming task. Learn how to map out the current state, the future state, and how to get there from here. The outcome will result in less content maintenance and fresher output for your ...

2023

25/Oct

Community Engagement via LinkedIn

I routinely promote Sitecore events, concepts, and activities of the Sitecore community via my LinkedIn channel.

2023

24/Oct

Four Reasons you need Content Architecture TODAY

Content Strategy is such an important part of business operations. This article describes why you need a solid Content Architecture and in it's sister articles, will point towards the benefits of using Content Hub to manage that strategy.

2023

5/Oct

SUGCON NA - Minneapolis, MN

Content Architecture 101 - Making your Content work for YOU --- Content overload is a problem many companies face, and one of the drivers for managing it within a CMS. However, when it comes to digging through that content and making decisions on what to keep, what to dump, and what to re-use, it is often a very overwhelming task. Learn how to map out the current state, the future state, and how to get there from here. The outcome will result in less content maintenance and fresher output for yo...

Sitecore XM Sitecore XP Sitecore Content Hub

2023

1/Sep

How to Uninstall Sitecore XM/XP Manually

Automation is great and I always recommend it first, but what happens when automation fails and you just need to get something accomplished? Let's go old-school and review how to uninstall Sitecore manually.

Sitecore XP

2023

8/Jul

Central Package Management and Sitecore - Part 3 of 3

A write up on how to reap the benefits of .NET Core while still using .NET Framework in your legacy Sitecore project.

2023

5/May

Central Package Management and Sitecore - Part 2 of 3

How to begin retrofitting a legacy .NET Framework project to work with .NET Core tools

2023

27/Apr

Central Package Management and Sitecore - Part 1 of 3

How do you decide if Central Package Management is right for your project? This article goes through some of the pros and cons of this type of project structure.

Sitecore XP

2022

22/Dec

FUN-ctional New Tool - Sifon

I wrote this blog post to support a new Sitecore installation tool that one of my fellow community members wrote (Jeremy Davis), which was really brilliant and easy to use. It was a promotion and a critique of a really helpful tool.

Sitecore XP

2022

1/Dec

Sitecore Lunch Participant

I routinely attend the weekly Sitecore Lunch on Zoom to exchange ideas with the community and network with fellow Sitecore enthusiasts and experts.

2022

1/Dec

Sitecore Slack Channel Participant

I contribute to answering questions that are posted throughout the year on the Sitecore Slack channel.

2022

1/Dec

Community Engagement - X Sitecore Promotion

I'm not very active on the X (Twitter) platform unless it is to promote a Sitecore event or blog post, but it is still out there when I can get it to work with Wordpress

2022

1/Dec

Sitecore For You Blog

I have maintained the Sitecore For All Wordpress site since 2010 to give tips and tricks on using Sitecore and the tools that might be helpful within the community. Prior to 2020 the name of the blog was RU Sitecore, since I started the blog while working at Roosevelt Univeristy. It took a bit of a hiatus between 2013 and 2020, but has been pretty active since the re-branding.

2022

3/Nov

Workbox Misbehaving Article

A quick-fix article to pass along a solution I worked with Sitecore support to implement. Hopefully this will help someone else having a similar problem find a quick fix to a frustrating problem. I have already had a colleague tell me this helped them with an issue they were having.

Sitecore XP

2022

13/Sep

Sitecore Powershell for Workflows Article

After working through an extensive issue surrounding a custom workflow using PowerShell, I found there wasn't much information out on the web about solutions for that particular scenario. I had worked with Michael West to try to troubleshoot the problem, and finally came up with a solution. Shortly after it was implemented, I penned a blog post to contribute what I learned in case someone else came across something similar.

Sitecore XP

2022

1/Jan

Sitecore Lunch

I am very active in the weekly Sitecore lunch that meets on Fridays and got the great opportunity to meet many of the attendees at Symposium this year. They have provided some great insights to tricky problems since I have started joining regularly a year ago.

Sitecore XM Sitecore XP Sitecore XC Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud

2022

1/Jan

Active Member of Sitecore Slack Channel

I have been a member of the Sitecore Slack Channel for several years and contribute as much as time allows. It is a great networking tool, as well as an opportunity to help out other professionals and pick up some great tips to make my job easier.

Sitecore XP Sitecore Content Hub

2022

1/Jan

Sitecore Support

I regularly open tickets with Sitecore support to investigate complex issues with various client environments. I enjoy working through these issues with your support team to see if we can come up with solutions to tricky problems. If there's something I come across that I feel others would benefit from knowing, I'll do a blog write-up on it so the non-technical may be able to apply it in their situaiton.

Sitecore XP Sitecore Content Hub

2022

1/Jan

Feedback Participant

Each time Sitecore reaches out via e-mail or phone for feedback, I take a considerable amount of time to provide detailed input on the topic at-hand. I feel my extensive expertise in all areas of Sitecore and it's history for the past 12 years gives me a unique insight, not only as a former customer and now partner, but also as an advocate for the platform. I truly want to see it continue to improve and provide more and more functionality, while still addressing some of the underlying challenges...

Sitecore XP

2022

1/Jan

Pre-Sales Assistance

As a Sitecore Solution Architect with EPAM, I am regularly consulted to provide input about various Sitecore technologies for pre-sales activities. I have given presentations about headless technologies, Sitecore in the healthcare space, the benefits of upgrading, cost and time analysis, system audits, and much more. Our clients and potential clients rely on my wealth of Sitecore knowledge to further Sitecore as a leader in the CMS and digital experience marketplace.

Sitecore XM Sitecore XP Sitecore Personalize Sitecore Content Hub

2022

1/Jan

LinkedIn Sitecore Advocate

I follow Sitecore on LinkedIn fairly closely and regularly share, comment, and react to newsworthy posts about the Sitecore platform and add-ons. I welcome comments to these posts and always respond to them quickly.

2022

1/Jan

Member of the Women of Sitecore Slack Channel

A great opportunity to network with other women Sitecore technologists and consider different perspectives of the community.