MVP 2026
Technology
MVP 2025
Technology
MVP 2024
Technology
Timeline
Sitecore Symposium 2025: The Recap Roundtable
In this roundtable, we talked about our impressions of how we experienced the Symposium, what we learned, and the most important insights we took away.
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore Stream Sitecore JSSList of blogs for the MVP application 2026
Here is the list of all the blog posts I shared with the community throughout the year, including technical topics, a certification guide, and the essential Symposium recap
Sitecore XM Sitecore XP Sitecore Content Hub Sitecore XM Cloud Sitecore StreamSlack and Stack Exchange active participation
A list of interactions with the community to help some fellows with concerns about XM Cloud, Personalize, and Stream. It is really rewarding for me to help people solve problems or give them a guide on their issues.
Sitecore Personalize Sitecore XM Cloud Sitecore StreamNext is Now: The song for Symposium
I had the honor of collaborating with The BugBusters, formed by Sebastian Winter and Rodrigo Peplau, on this mega hit for Sitecore Symposium 2025! Working also with Megan Mueller Jensen, Jason Wilkerson, Jacqueline Baxter, and Emily Lord was an incredible experience. It truly shows how amazing this community is, and the fellowship we share is simply incomparable.
Sitecore Digital Experience Platform
G2 submission giving my opinion of Sitecore Digital Experience Platform, emphasizing the fact that users can find all the apps that help marketers create content and personalize it, configure the best search experiences, and also use integrated AI tools to make the user's life easier.
Sitecore CDP Sitecore Personalize Sitecore Search Sitecore XM Cloud Sitecore StreamSitecoreTEK blog milestone: 5000 Users
An important milestone in my journey of knowledge sharing and community contribution: 5,000 users from more than 70 countries. This only motivates me even more to keep giving my best and sharing everything I know about Sitecore. What I learn, I share!
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM Cloud Sitecore StreamSitecore Content Hub Developer Certification Preparation Tips
This Rinku Jain blog post takes my blog, among others, as a good source for preparing for the Content Hub Developer certification. This is the reason for doing this blog: to help people achieve their goals.
Sitecore Content HubDXP Platforms and AI: Sitecore Stream
I share with people of UISEK about how AI is reshaping the way DXPs operate and how Sitecore Stream is making a strong impact in the market with its innovative approach and features.
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM Cloud Sitecore StreamSitecore Content Hub Developer Certification
Getting this certification let me deep dive into Content Hub DAM, and during my preparation, I could share some interesting content with the community. And after this recognition, I wrote a blog to help some people who asked me to get prepared for this certification.
Sitecore Content HubParticipating in Sitecore Hackathon 2025
An experience that tests your knowledge, resilience, stress management, and an incredible way of having fun throughout 24 hours of developing. This time was special because even though we did not win, our idea was later taken into account in the features of the AI ecosystem in Sitecore, which means creating templates with just a prompt and using them in the solution.
Sitecore XM Sitecore XPWhen Multilist w/search reaches a number of selected items it throws SOLR error
Report the following issue: In a multilist with search field, when reaching a number (high) of selected items, the component loses the pagination, presenting the user Page 0 pages left, when there are still items to select.
Sitecore XM Sitecore XPTips for Setting Up Multilanguage Sites in Sitecore XM Cloud
In this video, I walk through some tips to enable multilanguage sites in Sitecore XM Cloud. The topics I show are: Adding a language in XM Cloud Sites; Set up fallback functionality in Template items; Configuring next.config.ts file to show multilanguage content on the site; Patch a file in XM Cloud to enable fallback in the environment.
Sitecore XM CloudSlack and Stack Exchange active participation
A list of interactions with the community to help some fellows with concerns about XM Cloud, Personalize, and a couple of things regarding MVP. It is really rewarding for me to help people, I even got a Huddle call with @Hema in Slack, so spontaneous, and very glad to help her in an issue on Personalize.
Sitecore Personalize Sitecore XM CloudList of blogs for the MVP application 2025
This is the list of all the blog posts that I share with the community during this year. Most of them are technical blogs, but there are a couple regarding what it meant for me to be an MVP.
Sitecore XM Sitecore XP Sitecore Personalize Sitecore XM CloudSnippets for Webhook and calling the Content Translation API on XM Cloud
These C# files contain the code of the method that will be called by an event handler webhook with the AddedVersion event. And the class for calling the API that will perform the translation on the XM Cloud side.
Sitecore XM CloudSUGLATAM Roundables, a fun conversation
I shared with the community my participation in the earlier SUGLATAM Roundtables. During these sessions, I had engaging and insightful discussions with colleagues from Oshyn about Sitecore, addressing topics tailored for newcomers to the platform and developers eager to explore its fascinating world
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore XM CloudSUGLATAM Roundtable: Sitecore Experiences from a Technical Perspective
A journey through Sitecore’s evolution, we discussed how to build effective teams for Sitecore projects, and examined what developers can expect when starting their journey with this amazing platform.
Sitecore XM Sitecore XP Sitecore XM CloudSitecore Day EPN - Live Sitecore Workshop
I lead another Sitecore Live workshop with the students at Escuela Politécnica Nacional. They gained firsthand experience with a world-class CMS, I talked about concepts like Headless architecture and the flexibility Sitecore offers for developers. I demonstrated an example using Next.js, guiding them through template creation, field mapping, and rendering results on the site.
Sitecore XM Sitecore XPNot all Study Guides are in the Certification Exams landing page
The study guide for the developer's exam for Content Hub is not present on the Certifications Exams landing page. It's in only place but the correct way is to find it in the Certification Exam area too.
Sitecore Content HubThe day arrived! I was at The MVP Summit in Nashville
Dream come true, an unforgettable day, my first MVP Summit, hopefully, the first of many. That day was amazing, I learned a lot and met spectacular Sitecore fellows, and as I call them, some Sitecore Celebrities, magnificent people who contribute a lot to the community.
All your digital assets in one place...
"All your digital assets in one place, with seamless workflows to maintain the right content." This is what I said about Sitecore Content Hub as the title of my feedback on the G2 platform. I put special emphasis on how the assets are managed in Content Hub and the seamless workflow it has to work in a collaborative manner.
Sitecore Content HubSitecore DXP a very customer-centric plaftorm
Answering some questions about Sitecore DXP on the G2 Portal, giving feedback about the platform, and mentioning that customers can grow at their own pace with Sitecore, and also how this platform is supported by a huge and friendly community of professionals willing always to help.
Sitecore XM Sitecore XPThe Role of Digital Experience Platforms in Technological Innovation
Present to the community my article in the 9th Edition of UISEK Global: Technological Innovation magazine, an important digital media of a prestigious University in Quito-Ecuador. In which, I remark on how Sitecore is a key platform for companies that are thinking about innovation.
Let's Talk SUGLATAM
I discussed how Sitecore enhances the digital experience by enabling the creation of stunning, reliable, and secure web applications that provide users with the best possible experience through personalized content for each target audience
Sitecore XM Sitecore XP Sitecore PersonalizeXM Cloud Migration Tool
I interacted with Rob Lloyd and Marcus Heath about an error that the XM Cloud Migration tool was presenting. I helped Rob check various options to resolve the problem, and after around two weeks of communication with him, he finally released a new version and the XM Cloud Migration Tool was operative. I could do a migration of templates and some content from my Sitecore 10 instance to XM Cloud.
Sitecore XM CloudThe migration XM Cloud tool is throwing an error about URI
The migration XM Cloud tool is throwing the following error Wizard Start: XM Cloud Migration System.InvalidOperationException: An invalid request URI was provided. Either the request URI must be an absolute URI or BaseAddress must be set.
Sitecore XM CloudReceiving my Sitecore MVP Swag
This post has a lot of significance because it shows how important the MVPs are for Sitecore, and the warm gift we received demonstrates that. Showing this to the community remarks that all the effort and passion we made to make this community greater and better is worth it.
SUGCON Dublin appearance
I applied to be part of the speaker's team at Dublin, I couldn't get it, but thanks to Sebastian Winter who shared that photo with me and made me participate at a distance. This year I will apply again to be a speaker on SUGCON. Sharing this photo sparked curiosity in my audience about the remarkable events hosted by Sitecore.
Another real case of an implementation with Sitecore Composable, with Oshyn as a partner
This post is particularly meaningful to me as I had the privilege of being part of the Oshyn team that built the project from the ground up. Starting with XM Cloud from scratch, I not only gained hands-on experience with the tool but also contributed to its evolution, helping Sitecore refine and mature this incredible product. This demonstrates how a composable approach has incredible value for our clients.
Sitecore CDP Sitecore Personalize Sitecore Search Sitecore XM CloudSUGDE Special Lunch Talk
I have the opportunity to be part of the SUGDE Special Lunch with the talk: Extending personalization capabilities with Sitecore Personalize on XM. I share in a Live demo how to work with decision models and web experiences and integrate them into a XM implementation.
Sitecore XM Sitecore XP Sitecore PersonalizeMy Sitecore XM Cloud blogs referenced
Dennis Velthuis referenced, on his page, six of my XM Cloud blogs. Alongside other XM Cloud blogs from prestigious members of the community and Sitecore agencies, it makes me feel proud that the way I share my knowledge is being recognized 🙂
Sitecore XM CloudSitecore XM Cloud Developer Certification was issued by Sitecore to Freddy Rueda.
I am dedicated to advancing my knowledge and earning certifications in Sitecore products. These milestones are crucial for my career growth, enabling me to stay at the forefront of expertise required for projects while also empowering me to share valuable insights with the community.
Sitecore XM CloudSitecore Technology MVP 2024 was issued by Sitecore to Freddy Rueda.
One of the most significant milestones in my extensive career in the Information Technology industry, being recognized as a Technology MVP is an incredible honor.
Sitecore XM Sitecore XP Sitecore Personalize Sitecore XM CloudSitecore Day Riobamba - Sitecore Workshop
The first live workshop I led was at Escuela Politécnica de Riobamba, where students engaged with Sitecore, exploring templates, renderings, and content mapping. It was a fantastic experience and an opportunity for students to discover world-class platforms like Sitecore.
Sitecore XM Sitecore XPDouble sc_site parameter on Link Type url in Pages
In Pages, when I want to edit the values for an internal link type, and point to another site item, the URL generates a double "sc_site" parameter by default and gets an error, removing one of the sc_site parameter works.
Sitecore XM CloudSlack and Stack Exchange active participation
Throughout this year, I have actively engaged in Slack channels to provide support to Sitecore fellows worldwide, primarily contributing in the #xm-cloud and #cdp-personalize channels on Slack, as well as participating in discussions on Stack Exchange. I have documented these interactions in an Excel file for easy reference. Please consult the respective tabs for Slack and Stack Exchange information.
Sitecore Personalize Sitecore XM CloudCreating personalized Digital Experiences with Sitecore DXP
Presentation to Business Administration students of UISEK (Universidad Internacional SEK) about Sitecore DXP and how Sitecore gives a world-class solution to the Digital Experience market.
Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM CloudPublication of my blog in the November Sitecore for Developers Newsletter.
Tips for XM Cloud Common Challenges (Part 1)
Learn about XM Cloud common tasks like pulling data into Next.js, getting images to show locally, adding rendering variants to Pages, and working with Placeholders. NOTE: This Newsletter is not on the Sitecore page yet, as with all newsletters, it comes by e-mail. Attached is the URL that comes in the e-mail
Transform the idea of Sitecore Day Yachay into a reality.
As a co-founder of SUG Latam, I had the vision of organizing a Sitecore Day at Yachay Tech University. I approached the necessary channels, successfully secured a meeting with the university authorities, and obtained permission to conduct informative and technical talks about Sitecore. It was a great event and a significant achievement.
Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE Sitecore ConnectXM Cloud Development: Tips for Overcoming Common Challenges (Part 1)
This blog post highlights some of the common challenges I've faced (as well as others, as I've observed in community channels) when starting to develop in XM Cloud. Its purpose is to assist as many people as possible, helping them save time and understand the basics of XM Cloud implementations. This is part 1 of 2 on this topic, which I divided to avoid writing a very long post.
Sitecore XM CloudBeta Testing: XM Cloud Developer Certification Exam
I participated in the Beta Testing XM Cloud Developer Certification Exam and gave my feedback on the documentation. I was glad to help improve the documentation for developers who want to get the certification. NOTE: Please check the resolved comments too, because by default the link only shows the unresolved comments, look for frueda@oshyn.com comments.
Sitecore XM CloudJason St-Cyr recognize my blog about getting integrating XM Cloud with Personalize and call a GraphQL via API endpoint useful to the community.
Jason mentioned this really puts the head application in control of the flow and is an interesting approach to utilize Personalize to gather and determine an outcome, but the Next.js application to decide what to do with that and how to get the data it needs for the related items.
Sitecore Personalize Sitecore XM CloudSend Sitecore Personalize Decision Model Result as an input parameter to GraphQL within XM Cloud code
This blog post shows a complete integration between XM Cloud (NextJs code) -> Sitecore Personalize -> API -> GraphQL to show personalized content based on a decision model result in a .tsx component. It helps to understand many concepts around XM Cloud development like Middleware Plugins, API endpoints, Server-set cookies integration, among others.
Sitecore Personalize Sitecore XM CloudNextJs classes to integrate XM CLoud with Personalize and call GraphQL query
This gist contains the files to integrate Sitecore Personalize with XM Cloud and call GraphQL via the API endpoint. These files support the blog "Send Sitecore Personalize Decision Model Result as an input parameter to GraphQL within XM Cloud code"
Sitecore Personalize Sitecore XM CloudPublication of my blog in the August Sitecore for Developers Newsletter.
"XM Cloud: Work with GraphQL in your local environment Learn how to work with GraphQL in a local environment when using XM Cloud in Sitecore, highlighting the challenges and solutions of retrieving content from the content tree and testing queries in a development environment."
Sitecore XM CloudFeedback program participation
I've participated in some feedback and testing programs this year, and I'm waiting to start the next review of Sitecore products. I've shared a link with a couple of evidence about that interaction to help with feedback.
Sitecore Content Hub Sitecore XM CloudPublication of my blog in the July Sitecore for Developers Newsletter.
Sitecore Personalize Decision Model result on my Sitecore Backend code In this article, learn how to integrate Sitecore Personalize into Sitecore backend code. Follow a step-by-step instruction on creating a decision model, setting up a web experience, connecting to the Sitecore Personalize API, and retrieving the decision model result in backend code.
Sitecore XM Sitecore XP Sitecore PersonalizeJason St-Cyr recognize my blog about getting Decision Model result in the backend code useful to the community.
Jason St-Cyr shared my blog with people who sometimes need to run a decision model in the existing XM backend code and have it managed outside your code base.
Sitecore XM Sitecore PersonalizePublication of my blog in the June Sitecore for Developers Newsletter.
Get Sitecore Personalize Decision Model result on your Backend code. Explore this step-by-step guide on how to obtain personalized content for specific groups of users based on their behavior, using Sitecore Personalize Decision Model. Learn how set the logic and rules, create a web experience, and connect to the Sitecore Personalize API.
Sitecore XM Sitecore XP Sitecore PersonalizeHow to get Sitecore Personalize Decision Model result on my Sitecore Backend code
In this blog post I explain in a detailed way how we can get a result from Sitecore Personalize Decision Model into our backend code. I go through creating a decision model, referencing it in a web experience, and calling it from Sitecore's backend via API. An important thing is how to manage the cookie value to get the browserId.
Sitecore XP Sitecore PersonalizeXM Cloud: Crawling before walking!
I started my XM Cloud journey at the beginning of the year, and, in this blog post I shared my experience creating an XM Cloud environment from scratch, I know it's challenging when someone starts reviewing what XM Cloud is, so here there's a step-by-step guide to create our first XM Cloud site. Also, there's an update in November to describe the Vercel Deployment Protection, to see the starter kit working correctly.
Sitecore XM CloudSitecore: Extending Key Lookup Value field type
In this blog post, I describe how to add a column in the Key Lookup Value Type in Sitecore 9, due to this type of field has a key and value, sometimes we need a third column to give extra meaning to these entries, in this case, to order them by the content editor criteria.
Sitecore XM Sitecore XP