MVP 2026
Strategy
MVP 2025
Ambassador
MVP 2024
Ambassador
I'm a Mentor
I have been involved with Sitecore for 3 years, I am a two time Ambassador MVP, and would be thrilled to help you point in the right direction towards achieving a Sitecore MVP
Timeline
Sitecore Day USFQ
I was happy to be a part of Sitecore Day USFQ at Universidad San Francisco de Quito, I shared with a tech and media community about what are CMS, DXP, Composable, shared what are the trends worldwide and what is the best way to approach them in a digital marketing maturity roadmap. A Partial video of the presentation can be found in the link Contributions, under Sitecore Day USFQ Partial
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore XM CloudWhy the Launch of Sitecore AI might give way to a New Era for Marketers
This blog highlights the important step that Sitecore is taking in the AI universe. It highlights the importance for organizations to consider Sitecore as their best option in the market that will make their lives easier and reach better to their users. As a side note Sitecore's LinkedIn account liked the blog and commented "Insightful piece. Thanks for sharing Augusto"
Sitecore XM Cloud Sitecore StreamSitecore Strategy Happy Hour Q4 2025
I was a key speaker in Sitecore Strategy Happy Hour Q4 2025, I shared insights and my experience in what and how address the roadmap from CMS to composable, and why Sitecore is the best way to support organizations in this journey.
https://www.meetup.com/sitecore-strategy-lunch-north-america/events/311948450/?utm_medium=referral&utm_campaign=share-btn_savedevents_share_modal&utm_source=link&utm_version=v2 https://www.linkedin.com/posts/mbjensen_sitecore-strategy-happy-hour-q4-2025-thu-activi...
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore XM CloudMeasuring What Matters: How to Identify and Quantify Business Value with Sitecore XP Analytics
It is a blog that helps organizations focus on measuring their sites, know what to measure and make the most out of their Sitecore XP features. It shares that I have seen clients that use XP just as XM, and they are missing a great opportunity to create amazing value for their users without additional investment but to actually use the platform.
Sitecore XPSUGHYD Session: From CMS to Composable: Building a Roadmap that works
I was a speaker at SUGHYD's Virtual Meet where I shared insights on how and when to go from CMS, to DXP, to Composable. I shared what are the key things to consider as a decision maker on the composable journey https://www.linkedin.com/posts/yamini-punyavathi-muttevi-15514213a_sughyd-virtual-meet-on-13th-october-2025-activity-7383465500925788160-1kiO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADydJsB-6A9fy9zxV69ta5dNuwXudLm1ik
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore XM CloudFrom CMS to Composable DXP: A Practical Guide for Executives
This blog helps strategic leaders and upper management to better understand about CMS, DXP, and Composable. It helps them realize it is not an option of which one they should get or move to, but a maturity journey. It shares why Sitecore is perfectly equipped to support organizations in this journey
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM CloudTapping into the Power of Experience Analytics in Sitecore XP (v10.2+)
A lot of teams I have worked with see and use Sitecore XP mainly for content management. They check traffic in GA4, maybe run some personalization, and stop there. What often gets overlooked is Sitecore Experience Analytics. It doesn’t replace GA4 — it complements it. GA4 shows you what happened; Experience Analytics shows you what it was worth. That’s a big difference when you’re sitting in front of executives who want to know which campaigns, assets, or audiences actually moved the business f...
Sitecore XPDigital Experience in a Cookieless World: Sitecore’s Answer to the Privacy First Era
This blog shares how brands can adapt, focusing on first-party data, trust, and what Sitecore’s tools like CDP and Personalize make possible in a privacy-first world.
Sitecore CDP Sitecore Personalize Sitecore SendSharing that an article of mine was selected as Best of LinkedIn MarTech Insights (CW 26/27)
My article “Sitecore’s Composable DXP – When (and Why) to Rethink Your MarTech Stack” was mentioned in the Best of LinkedIn MarTech Insights (CW 26/27) — a roundup curated by Thomas Allgeyer that highlights top posts and voices in the MarTech space. This brought high visibility and an opportunity to share this strategic insights with more people in Linkedin.
Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore XM CloudSitecore’s Composable DXP - When (and Why) to Rethink Your MarTech Stack
This blog is about when and why to rethink you MarTech Stack, and why Sitecore is a great fit for this. It is a blog for strategy analysts and management to evaluate what is their MarTech Stack and what should or can do
Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore XM CloudSitecore’s Comeback in the 2025 Forrester Wave: Why It’s More Than Just a Ranking
This blog explained what was the Forrester Wave, and why it was important for the MarTech industry? It also highlighted that Sitecore was back on track getting to a good spot in the Forester Wave
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore StreamSitecore’s Comeback in the 2025 Forrester Wave: Why It’s More Than Just a Ranking
This blog explained what was the Forrester Wave, and why it was important for the MarTech industry? It also highlighted that Sitecore was back on track getting to a good spot in the Forester Wave
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Stream2025
29/Apr
Sitecore Learning Update Framework Survey for External Stakeholders
I was part of the team supporting Global Sitecore Training in their Framework update sessions
Sitecore Stream: The Real-Time Engine Behind Modern Marketing
This blog was to share what Sitecore Stream was, what could be used for, how to bring value to organizations and why it was strategic to consider it as part of their near future timeline as Sitecore users/partners/clients
Sitecore StreamMastering the Sitecore 10 System Administrator Certification: A Four-Part Journey Through 8 Key Competencies (PART 4)
Final blog of the series, it addresses the best way to optimize performance and monitoring health, and taking and to consider Sitecore support services as a key feature of Sitecore to address potential problems. The knowledge and experience shared in this blog series was focused on helping people get to know more about what a Sitecore Sys Admin should be capable of doing, how it brings value to organizations, and how to get the best of their Sitecore instance
Sitecore XM Sitecore XPCrafting Exceptional Experiences A Sitecore XP 10 Guide to Personalization and A/B Testing
This blog was part of sharing my experience with a recent client that they wanted to approach Personalization and AB testing with Sitecore XP and didn't know how, or where to start. I shared the strategic approach towards achieving the most of Sitecore XP features of personalization and ab testing in a practical guide.
Sitecore XM Sitecore XPMastering the Sitecore 10 System Administrator Certification: A Four-Part Journey Through 8 Key Competencies (PART 3)
3rd out of 4 blogs about how to master Sitecore 10 as a System administrator, tips and strategies to excel in the right approach for the architecture and containerization of your Sitecore Instance, and the best approach towards updates and upgrades
Sitecore XM Sitecore XPMy Sitecore Chronicles Newsletter in LinkedIn
A Newsletter I created in 2022 to share Insights, Tips, and Trends in the World of Sitecore
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore StreamMastering the Sitecore 10 System Administrator Certification: A Four-Part Journey Through 8 Key Competencies (PART 2)
This was the second blog of the series of Sitecore 10 Sys Admin ceritification, this one explored the efficiency of managing users and roles to foster secure and aligned collaboration across teams, and providing support to content authors enabling them to create and publish confidently with Sitecore. It addresses strategies and tips for the essential skills as a Sitecore 10 user and admin
Sitecore XM Sitecore XPMastering the Sitecore 10 System Administrator Certification: A Four-Part Journey Through 8 Key Competencies
First blog of a four part series on sharing insights on studying to become a great Sitecore System Administrator and getting the Sitecore 10 System Administrator certification.
Sitecore XPVideo of SUGLATAM Roundtable 3 - Digital Marketing, Personalization y Global success cases
Video of SUGLATAM Roundtable 3 - Digital Marketing, Personalization y Global success cases. Here three people (among them I was a speaker) get together and speak about a topic lead by a fourth person. We share our experiences and insights on those topics
Sitecore XPHow to improve your relationship with your website visitors using A/B Testing with Sitecore XP
I was a speaker at the Sitecore day EPN organized by SUGLATAM, where I spoke about how to improve your relationship with your website visitors using A/B Testing with Sitecore XP. Sharing insights about Sitecore's A/B testing capabilities with over 190 enthusiastic university students was both exciting and rewarding. It’s inspiring to see the next generation of marketers, developers, and business strategists engaging with cutting-edge tools for digital personalization and optimization.
Sitecore XPLinkedIn post thanking the opportunity to be a part of the first Sitecore User Group Czechia Meetup where I spoke about SitecoreSend and how it facilitates amazing marketing campaigns with minimal development.
LinkedIn post thanking the opportunity to be a part of the first Sitecore User Group Czechia Meetup where I spoke about SitecoreSend and how it facilitates amazing marketing campaigns with minimal development. https://drive.google.com/file/d/1RoW0vKkPywH50H7qLg6PSDAGMCLoBs4Y/view?usp=drive_link
Sitecore SendVirtual Presentation on first in SUG CZ Meet, Sitecore Send, facilitating amazing marketing campaigns with almost no development needed
Presentation on first SUG CZ Meet, a 30 minute presentation with a live audience. It was a SUG CZ Meet with in person and virtual speakers. I spoke about Sitecore Send, facilitating amazing marketing campaigns with almost no development needed
Link to post from SUG CZ organizer thanking for all speakers participation, in the images of the post it shows my name and presentation title. there wasn't a video recording.
Sitecore SendLinkedIn post promoting the first Sitecore User Group Czechia Meetup where I will be sharing about SitecoreSend and how it facilitates amazing marketing campaigns with minimal development.
LinkedIn post about first Sitecore User Group Czechia Meetup and sharing that I was going to speak about SitecoreSend and how it facilitates amazing marketing campaigns with minimal development.
Sitecore SendLinkedIn post thanking SUGHYD and sharing the link to the recording of my Virtual meet session about "Tips and tricks to ace your Sitecore 10 System Administrator certification exam"
LinkedIn post thanking SUGHYD and sharing the link to the recording of my Virtual meet session about "Tips and tricks to ace your Sitecore 10 System Administrator certification exam"
Sitecore XP"Let's Talk" By SUG LATAM presentation about "Sitecore XP System Administrator"
I was part of the first "Let's Talk" by SUGLATAM held in the AUditorium of Centro Comercial La Esquina, in Cumbaya, Quito -m Ecuador. I presented the topic in spanish "Administración de Sitecore XP".
Sitecore XPSlack reply in Sitecore Send channel about SPF/DKIM/DMARC issue
Replied to Rob Ahnemann about Sitecore Send issues with SPF/DKIM/DMARC (https://sitecorechat.slack.com/archives/C02A06VKMR6/p1722283145558199) . Shared that sometimes takes 48 for DNS changes to be viewable, and he could try removing the domain and adding it back then resend the verification code.
Sitecore SendLinkedIn Post to promote Christian's Burn blog post about interview with Sitecore CEO Dave O'Flanagan
LinkedIn post about the Fantastic insights from the future of Sitecore! In Christian Burne's latest blog post, he reflects on an interview from Australian publication Mi3 with Sitecore CEO Dave O'Flanagan, highlighting significant shifts within Sitecore's strategy.
LinkedIn post summarizing to promote my blog about Sitecore has been recognized as a Leader in the IDC MarketScape: Worldwide Enterprise Headless Digital Commerce Platforms 2024 Vendor Assessment
LinkedIn post summarizing to promote my blog about Sitecore has been recognized as a Leader in the IDC MarketScape: Worldwide Enterprise Headless Digital Commerce Platforms 2024 Vendor Assessment
Sitecore Recognized as a Leader in IDC MarketScape: Worldwide Enterprise Headless Digital Commerce Platforms 2024
Blogpost explaining how and what it means to be a Leader in IDC Marketscape. Sitecore has been recognized as a Leader in the IDC MarketScape: Worldwide Enterprise Headless Digital Commerce Platforms 2024 Vendor Assessment. This recognition is a testimony to Sitecore's commitment to innovation, superior customer experience, and leadership in the digital commerce space.
Elevate Your B2B E-Commerce with Sitecore OrderCloud: A Guide for Organizations Serving Distributors and Reps
This blog post explores how Sitecore OrderCloud can revolutionize operations for organizations serving a B2B market, enhancing their relationships with distributors and reps (sales representatives) by leveraging key features and benefits of the platform. We will also look at success stories of leading companies such as Burroughs, Staples, Bachman’s, Papa John’s, and D&W Diesel showcasing the positive impact of implementing OrderCloud.
Sitecore OrderCloudReplied to Jaleesa Sandridge about roles and workflows
I replied to Jaleesa Sandridge Slack question in Sitecore #general channel. I suggested the access that the content creator and reviewer should have, I suggested to check cache and cookies since they sometimes give problems accessing the experience editor. Print screen: https://drive.google.com/file/d/1S5nOAySHUfwD5D2YNsg2-SBPUtBYSOWF/view?usp=drive_link
Sitecore XPSUGLATAM's Support - Co-founder
- Support testing SUGLATAM's website before publishing, reporting any findings and potential improvements to our Front End developer from May until July 20204.
- I am SUGLATAM's treasurer, so receiving voluntary fees and making payments of materials, and swag for our sessions.
The document in the link shows the tasks performed in SUGLATAM of all the SUGLATAM personnel
Adding engagement value points to every PDF request in Slack
Replied Jason Killingsworth's question on how to apply an engagement value to every PDF on a site. I attached the print screen of the interaction in MyDrive under "02152024 Report issue on sitecore.com blog broken link" where I shared a PowerShell script to do so.
2024
6/Mar
Sitecore MVP Mentor
I was Fernando Torres' Sitecore MVP Mentor this year. here are some of our activities:
- 03/06/2024 First meeting, discussing goals and motivation for becoming an MVP, discussing MVP categories, discuss contributions plan for the year.
- 04/30/2024 Second meeting. Discussed about contributions, Fernando didn't work on any contribution yet, he was looking into how to work on content about Sitecore and Front End Development. He worked on a POC for Sitecore with Astro together with Ramiro Batalla...
Report issue on sitecore.com blog broken link
Sent an email to webmaster@sitecore.net reporting the reference Part One has a broken link on https://www.sitecore.com/knowledge-center/blog/498/the-most-efficient-translation-approach-4320 "02152024 Report issue on sitecore.com blog broken link" PDF of the email is in the Drive folder.
Sitecore Send: that brings excellent value to all scale businesses with its standalone API-first, composable solution
I was a speaker at SUGHYM Virtual Meet on a productive discussion on Sitecore SEnd, bringing excellent value to all scale businesses with its standalone API-first, composable solution. This session was initially planned for November 4th but the organizer changed it to November 17th
Sitecore SendSUGCON NA Speaker: Sitecore Send Power, bringing Seamless Marketing Campaigns closer to everyone
I was a speaker at SUGCON NA in Minneapolis on October 5th (Room Minnetonka C at 5:15 pm). It was a 45 minute presentation where I shared a description of Sitecore Send, all of its features and shared a brief demo.
Sitecore SendMastering Marketing Campaigns: Unveiling Sitecore Send's Next-Level Strategies
This blog shows how Sitecore Send revolutionizes campaign management with its dynamic A/B testing, repeatable, and real-time RSS campaigns. As a member of the #sitecorecommunity, and in a world where impactful marketing is non-negotiable, Sitecore Send stands out with its user-friendly interface, empowering you to refine strategies, boost conversions, and engage audiences like never before.
Sitecore SendUnlock the Power of Marketing Campaigns with Sitecore Send: Seamless Management and Compelling Results
Discover the Power of Sitecore Send for Seamless Marketing Campaigns! This incredible platform offers a range of campaign options, including regular, A/B testing, repeatable, and RSS campaigns, empowering you to connect with your current and potential customers like never before.
Sitecore SendStreamline Your Campaign Management and Marketing Automation: Unlocking the Power of Sitecore Send
The blog provides an introductory summary of Sitecore Send's features and benefits, and the way it helps improving campaign management and making use of state-of-the-art marketing automation.
Sitecore SendSUG Latam co-founder
Me and a couple of Sitecore enthusiasts and friends got together and started the Sitecore User Group LATAM. The Sitecore User Group LATAM! Our motto is, 'What we learn, we share.' To achieve this, we organize virtual and in-person events in different cities to share knowledge and experiences about the world-class Sitecore platform. We have organized 10 virtual sessions, and two Sitecore Days in Manta - Ecuador (09/18/2023) and Yachay-Ecuador (11/16/2023).