MVP Profile
Kevin Suarez Melendez
United States
MVP 2023
Technology
Timeline
GenAI to ease the content creation process
The marketing challenge of creating relevant, personalized content while also evaluating and testing its effectiveness is ongoing, especially as teams are expected to deliver more with improved technology. Our session will demo and provide access to how Sitecore CDP, XM Cloud, and OpenAI work together to generate segmented content, as well as content variants for A/B testing and optimization.
This talk was done at Sitecore Symposium 2024.
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM CloudEmbracing XM Cloud - Insights for Developers
A different take on my written article "The Developer's Role in Elevating Marketing with XM Cloud". In this video, I go through my experience with XM Cloud and pitfalls that not only I ran into, but I see many others run into as well. I share insight into those pitfalls and ways to mitigate them. Pitfalls such as not planning for upgrades to your next.js head, not using SXA Modules, now understanding how serialization works in XM Cloud, and more.
My part is from: 1:02:27 - 1:47:35
Sitecore XM CloudThe Developer's Role in Elevating Marketing with XM Cloud
Show new or curiously XM Cloud developers how XM Cloud solves different marketing problems and what role they, as technologist, play. I go through a wide range of XM Cloud features and how it impacts the day-to-day life of someone implementing an XM Cloud solution.
Sitecore XM Cloud