David San Filippo Avatar

MVP Profile

David San Filippo

United States

MVP 2025

Technology

United States
MVP 2024

Technology

United States
MVP 2023

Technology

United States
MVP 2021

Technology

United States
MVP 2020

Technology

United States
MVP 2019

Technology

United States

Timeline

2024

18/Oct

Modernize Your Customer Portal With Composable

A flexible customer portal offers personalized experiences that align with today’s high user expectations for efficiency and ease of use.

Sitecore XM Sitecore XP Sitecore Search Sitecore XM Cloud

2024

6/Aug

Mastering Your DXP Change Management Strategy

To support the successful long-term adoption of a digital experience platform, your change management strategy needs to address a few key areas.

Sitecore XM Sitecore XP Sitecore XM Cloud

2024

22/Jul

Sitecore's Power to Build

Reflections after Sitecore's Sales Kick Off

Sitecore XM Cloud

2024

24/Jun

Headless Architecture: Enhancing SEO and Digital Experience Through Modern Web Development

The performance improvements that headless architecture can bring can also benefit SEO and the experience, but rarely is it explained how.

Sitecore XM Cloud

2024

2/May

Sitecore 10.4 is Out, Now What?

Sitecore just released 10.4 of it's platform DXP products: XM and XP. Is it worth upgrading? A framework for evaluating your next upgrade

Sitecore XM Sitecore XP

2024

24/Apr

Customer Journeys: Lessons From the Healthcare World

Insights from the healthcare world to effectively address customer inquiries, enhance engagement and improve digital customer journeys.

2024

17/Apr

Creating a Composable AI Roadmap for Sitecore

A comprehensive overview of opportunities to integrate AI with Sitecore's composable solutions to help you create a Composable AI roadmap

Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud

2024

8/Feb

Rethinking Customer Portals with XM Cloud

Customer Portals haven't traditionally be implemented on Sitecore, but with XM Cloud the benefits and architecture are worth considering.

Sitecore XM Cloud

2024

24/Jan

Healthcare, HIPAA, Sitecore and BAAs

Navigate HIPAA regulations by understanding how and when you can use Sitecore's products including details on Sitecore BAA agreements.

Sitecore XM Cloud

2024

10/Jan

How you can make ChatGPT know about your Sitecore Instance

Learn how to provide Sitecore Context to ChatGPT so you can ask questions and generate code based on your content.

Sitecore XM Cloud

2024

3/Jan

7 Reasons Why 2024 Will be the Year of XM Cloud

Learn why XM Cloud is positioned to take off in 2024. Seven reasons why you should consider planning a move now!

Sitecore XM Cloud

2023

4/Dec

Using Sitecore Personalize Decisioning to drive Queries in Sitecore Search

Learn how to use Sitecore Personalize decisioning to take a next best action approach to create personalized search driven experiences.

Sitecore CDP Sitecore Personalize Sitecore Search

2023

30/Nov

Sitecore Tips & Tricks, Composing effective personalization with Sitecore Search and Personalize

Speaking at a Youtube live stream event with Sitecore Learning to demo my solution that integrates Personalize, CDP & Search

Sitecore CDP Sitecore Personalize Sitecore Search

2023

22/Nov

Composing Effective Personalization With Search

Article I wrote for CMS wire about composability, combining search, CDP and personalization to craft effective expeirences. Calls out Sitecore Search and Personalize specifically.

Sitecore CDP Sitecore Personalize Sitecore Search

2023

6/Nov

Composing Personalized Experiences with Sitecore Search and Personalize

Article describing how to integrate Personalize and Sitecore Search

Sitecore Personalize Sitecore Search

2023

13/Oct

The Case for Composable Front Ends

CMSWire article with XM Cloud components call out

Sitecore XM Cloud

2023

3/Oct

Sitecore Personalize Decision Modelling Tool Demo

Demoed tool I built

Sitecore CDP Sitecore Personalize

2023

11/Sep

Mastering Personalization in Digital Marketing Strategy

CMS Article about Personalization at Scale (Aligned to Personalize Decision Models)

Sitecore Personalize

2023

11/Sep

Making Sense of Sitecore’s Headless Options

Compares XM Cloud, XM and XP headless architectures

Sitecore XM Sitecore XP Sitecore XM Cloud

2023

5/Sep

The Big Deal with Headless

Shows why Headless is a big deal

Sitecore XM Cloud

2023

17/Aug

Easily Creating Web Experiences for Sitecore Personalize

Shows how to easily create Web templates from existing components

Sitecore Personalize

2023

14/Aug

Navigating the Long Tail of Composable

CMSWire article about composable strategy

2023

7/Aug

Empower Your Personalization Strategy with Our Decision Modelling Tool for Sitecore Personalize

Blog post about tool I built to create Decision Models

Sitecore CDP Sitecore Personalize

2023

2/Aug

Integrating ChatGPT into Sitecore’s XM Cloud

Blog post about POC I build integrating XM Cloud with ChatGPT in a novel way

Sitecore XM Cloud

2023

5/Jul

The Heart of Sitecore’s Composable Architecture

Followup to CMS Wire article about Sitecore's Composable Architecture

Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE

2023

30/Jun

The Heart of Composable

CMS Wire Article on Composable Strategy

2023

15/Jun

Skip the Sitecore Upgrade, Go Straight to XM Cloud

Makes the case for going to XM Cloud instead of upgrading

Sitecore XM Cloud

2023

24/May

Making Sense of Search Options in Sitecore

Compares composable search solutions and the need for them

Sitecore Search

2023

16/Jan

Using NextUI with Sitecore’s Headless SXA framework

Overview of integration approach

Sitecore XM Cloud

2022

19/Dec

5 Common Questions about Sitecore and Headless Content Management Systems

Headless Info

Sitecore XM Cloud