Jeroen Huizinga

Composable DXP: A Marketer’s Guide

A clear, strategic guide for marketers on what composable means, why it matters, and how XM Cloud fits into this new way of working.

AI in Sitecore: Where We Are and Where We’re Going

A visionary look at how AI is currently used within the Sitecore ecosystem (Personalize, Send, CDP) and how it will shape personalization and content in the near future.

Marketing Automation Without EXM: What You Need to Know

A deep dive into transitioning from EXM to Sitecore Send, focusing on differences, opportunities, and how to redesign journeys for modern marketing.

Speaker at the DXP Day event

Talked about the Sitecore DXP solution on stage during a Q&A panel at the DXP Day event.

Rethinking Campaigns in a Headless Architecture

How marketing campaigns evolve when content, personalization, and automation are decoupled — with practical guidance for marketers working in XM Cloud.

Personalization Without the Monolith

Explains how to deliver powerful personalization in a composable architecture by combining XM Cloud with Sitecore CDP and Personalize, replacing XP-style rules with data-driven decisioning.

From XP to XM Cloud: Rethinking Digital Experiences

A practical look at the organizational and marketing implications of moving from Sitecore XP to XM Cloud, highlighting new opportunities in personalization, integrations and agility.

XM Cloud demo video

Created a video that demo's the capabilities of XM Cloud Pages in combination with our uxbee XBE solution.

Personalization in Sitecore XM Cloud vs. XP

I released a video comparing personalization features between Sitecore XP and the new XM Cloud. In this presentation, I highlighted the key differences, advantages, and potential challenges of each platform. By providing clear examples and practical insights, I aimed to help users make informed decisions about which platform best suits their personalization needs.

Editing and Archiving Released in XM Forms

With the release of new editing and archiving features in XM Forms, I published a blog post to guide users through these updates. I explained how these new functionalities work, why they're important, and how they can significantly improve form management. My aim was to help users quickly adapt to the updates and incorporate them into their workflows.

Custom Values in XM Forms

I wrote a detailed blog post titled "Custom Values in XM Forms," where I explored how users can utilize custom values within XM Forms to enhance their forms' functionality. The article provided step-by-step instructions and practical examples, helping readers understand how to tailor forms to meet specific needs and improve user experience.

SMAC webinar - XM Forms Unleashed: Connect, Send, Engage

I hosted a live webinar titled "XM Forms Unleashed: Connect, Send, Engage" as part of the SMAC series. During this session, I presented a solution we developed that integrates XM Forms with Sitecore Send using Sitecore Connect. I demonstrated how this integration works in real-world scenarios and discussed the significant benefits it offers, such as improved marketing automation and enhanced customer engagement.

Introducing XM Forms

On the very day Sitecore launched XM Forms, I published a detailed blog post to help the community get up to speed quickly. Titled "Introducing XM Forms," this article provided an in-depth look at the new tool's features and functionalities. I walked readers through how to use XM Forms effectively, aiming to make the transition to this new product as smooth as possible for marketers and developers alike.

Sitecore XM Cloud bespaar tot 100K per jaar en meer voordelen

This webinar goes into the benefits of migrating over to XM Cloud. We will go over all the costs savings. https://uxbee.nl/migratie-naar-sitecore-xm-cloud/webinar-voordelen-xm-cloud

De Component Builder van Sitecore XM Cloud

This blog post explains how Sitecore XM Cloud Components is a powerful tool that lets you create new components or modify already existing components using an intuitive WYSIWYG builder.

Wat is XM Cloud?

This blog post explains that Sitecore XM Cloud is a cloud-native, SaaS enterprise-ready CMS that creates content once and delivers across any channel for unforgettable customer experiences.

Marketing Automation met Sitecore Send

This blog post explains how Sitecore Send uses APIs to create a ‘silo-free’ system, allowing you to build and automate marketing campaigns and nurture customer relationships across multiple channels.

List management in Sitecore Send

This blog post provides a deep dive into list management and contact segmentation in Sitecore Send, including the ability to create and manage email lists, add labels, and choose opt-in settings.

EXM or Sitecore Send: which fits for your organization best?

This blog post compares Sitecore Send and Sitecore Email Experience Manager (EXM) and highlights the differences between them.

The power of personalization

The blog post discusses the benefits of website personalization and explores the first steps to get started.

Social media exposure

These are all the social media outings that either got shared or liked:

31-10-2022 Sitecore personalization rule based on list size https://www.linkedin.com/posts/jerhui_sitecore-personalization-marketing-activity-6993199886519181313-iJnY?utm_source=share&utm_medium=member_desktop

02-11-2022 Use RAW values to copy layouts in Sitecore https://www.linkedin.com/pulse/use-raw-values-copy-layouts-sitecore-jeroen-huizinga

08-11-2022 Sitecore Symposium marketinghoogtepunten https://www.l...

Sitecore Symposion 2022 marketing recap video

Together with my colleagues Jan Bluemink (MVP) and Jeroen Speldenkamp (former MVP) we discuss what we have learned during the Symposium. These is also a video with all my highlights: https://www.youtube.com/watch?v=pxgLUftGX8c

Sitecore personalization rule based on list size

A case description of a custom rule created for a customer that describes how to personalize based on the size of a list within Sitecore.

Azure machine learning en Sitecore een krachtige combinatie

We combined Azure machine learning and Sitecore and created a demo. In this blogpost we describe what we were able to build.

6 Post-corona marketinglessen

Marketing lessons learned during the pandemic and the need for relevant and personalised content.

De trends in customer experience

It descripes some of the trends in digital marketing mainly aroud personalization and customer experience.

Personalisatie is als seks bij pubers

Starting with personalization can be scarry. This posts gives some easy tips on how to start using personalization and what the benefits are for the business.

Waarom Sitecore als CXP platform

In this blogpost I try to list the bennefits of Sitecore XP for the marketer and business user.