Cade Whitbourn Avatar

MVP Profile

Cade Whitbourn

Australia

MVP 2026

Strategy

Australia
MVP 2025

Strategy

Australia
MVP 2024

Strategy

Australia
MVP 2023

Strategy

Australia

Timeline

2025

28/Nov

AI readiness: why it matters and how to assess it

Most organisations know AI is important but lack a clear way to assess whether they’re actually ready for it. This short AI readiness assessment — built for Sitecore teams — helps you quickly benchmark leadership clarity, governance strength, content quality, and operational capability so you can see where you stand and what to fix next.

Sitecore Stream

2025

5/Nov

Speaker at Sitecore Symposium

Delivered a hands on workshop at Symposium. 2:30pm on Day 1 called The Post-Click Playbook: Composable Strategy for a New Web.

2025

4/Nov

Presenter - Symposium - Partner Theatre

Co-presented 2 sessions on 'Launch Fast. Stay Confident: XM Cloud Launcher' as part of Partner Theatre at Symposium. 6:45pm on 3/11/25 and 3:20pm on 4/11/25 Session description: Codehouse Launcher delivers enterprise sites in 90 days with Sitecore Search, content migration*, and an unlimited warranty for speed and peace of mind.

Sitecore XM Cloud

2025

13/Oct

How to Stay Visible in the Age of AI

Why your website is no longer the front door and how to build for both humans and machines.

Sitecore XM Cloud

2025

14/Aug

SUGCON ANZ Organising Committee

One of the organisers of this event, including weekly meetings in the leadup and supporting smooth running of event on the day

2025

14/Aug

Speaker at SUGCON ANZ 2025

Presenter on Thursday at 2pm.

2025

17/Jul

Presenter at Sitecore User Group Hyderabad (SUGHYD)

Rethinking digital strategy for a post-click world

2025

7/Jul

Going Global: How to Make Your Website Speak to Every Audience

Sitecore XM Cloud

2025

16/May

The web is dead: Rethinking digital strategy for a post-click world

2025

29/Apr

Getting Practical with Sitecore XM Cloud’s A/B Testing

Initial Thoughts, Learnings, and Real Use Cases

Sitecore XM Cloud

2025

27/Mar

Sitecore Stream: Transforming Digital Experience Management with AI

A blog post on Sitecore Stream based on Sitecore City tour in Sydney Feb 2025

Sitecore Stream

2025

11/Mar

Assessing Analytics in Sitecore XM Cloud

Sitecore XM Cloud

2025

20/Feb

Digital Experience & Content Management Trends 2025

As a digital strategist with extensive experience delivering sophisticated digital solutions across multiple DXP platforms and technologies, I’m sharing my perspective on the key trends shaping our industry in 2025.

2025

1/Jan

Referenced in Sitecore digital strategy guide

A quote from me is included here https://www.sitecore.com/resources/insights/digital-transformation/engage-teams-digital-transformation-journey https://www.linkedin.com/posts/cadewhitbourn_pretty-cool-to-be-referenced-and-represent-activity-7288308566745092096-SCH1/

2024

20/Nov

SMAC Quarter 4 Webinar #1

Speaker: Cade Whitbourn, Head of Client Services and Digital Strategy, Aceik

Title: From Clicks to Conversions: Mastering Marketing Automation with Sitecore XMC

Description: Discover how to seamlessly integrate Sitecore XM Cloud Forms, Sitecore Send, and Personalization (with Analytics insights) to create a powerful marketing automation engine. This session will give you step-by-step demo of the end-to-end implementation for capturing leads, nurturing prospects, and turning engagement into...

Sitecore CDP Sitecore Personalize Sitecore Send Sitecore XM Cloud

2024

20/Nov

Contributions to a Sitecore asset

A range of insights, recommendations and tricks contributed to Sitecore asset being compiled by Jacqueline Baxter. Not published yet, but as below:

“The Digital Maturity Reality Check" Digital maturity at most organisations is almost always lower than you expect. Skip the jargon - those everyday acronyms and buzzwords you live with? They're barriers to others. Always explain in plain language and meet organisations where they are, not where you wish they were.

"The Start Small Principle" ...

2024

15/Sep

Crafting a Composable Marketing Automation Strategy with Sitecore Send

Sitecore CDP Sitecore Personalize Sitecore Send Sitecore XM Cloud

2024

6/Sep

A Headless Approach to Streamlining Content Management for Web Forms

Sitecore XM

2024

27/Aug

Digital Experience Explained: Key DXP Concepts Every non-technical Marketer Should Understand

2024

12/Aug

Leveraging Our Expert ‘Stances’ to Supercharge Your Digital Experience

2024

31/Jul

Unlocking Your Digital Potential: A Guide to your Digital Experience Maturity Model (DXMM)

2024

10/Jun

Building a Composable Marketing Automation Strategy with a Digital analytics measurement model

Sitecore CDP Sitecore Send Sitecore XM Cloud

2024

4/May

Composable Marketing Automation Strategy: Personas and Journey Maps

2024

24/Apr

Unlock the potential of XMC Component Builder

Presenting at SMAC webinar

Sitecore XM Cloud

2024

19/Mar

Step-by-Step Sitecore Form Guide: Build, Configure & Launch on Your Site

Sitecore XM Cloud

2024

10/Mar

Sitecore XM Cloud Forms: Unlock Seamless User Experiences

Sitecore XM Cloud

2024

1/Jan

Sitecore Personalize – Decision models for next best action

Sitecore Personalize

2023

28/Dec

Sitecore Personalize using Decision models, Offers and Templates

Sitecore Personalize

2023

8/Dec

Simple Experiments (Web testing) with Sitecore Personalize

Sitecore Personalize

2023

8/Dec

Simple Web Experiments (A/B/n testing) with Sitecore Personalize

Sitecore Personalize

2023

4/Dec

Sending Events to Sitecore CDP & Personalize with Google Tag Manager

Sitecore CDP Sitecore Personalize

2023

3/Dec

Sending Events to Sitecore CDP & Personalize with Google Tag Manager

Sitecore CDP Sitecore Personalize