Dylan Young Avatar

MVP Profile

Dylan Young

MVP 2026

Technology

United States
MVP 2025

Technology

United States
MVP 2022

Technology

United States
MVP 2021

Technology

United States
MVP 2020

Technology

United States
MVP 2019

Technology

United States
MVP 2018

Technology

United States

Timeline

2025

9/Nov

Unlocking the Future: Key Insights and Major Announcements from Sitecore Symposium 2025

I just returned back from Sitecore Symposium 2025 in Orlando, FL and I wanted to share all the latest announcements and give my take on challenges that may come up from those announcements.

2025

10/Oct

Tips for Debugging Conditions in Sitecore Personalize

In this blog, I cover some simple gotchas and scenarios for properly debugging a condition in Sitecore Personalize. Often developers don’t realize the differences with modern JavaScript syntax and those supported by Personalize and how they can create challenges when creating a condition.

2025

15/Sep

Taking the Sitecore Personalization Certification: My Advice

I recently took and passed the Sitecore Personalize Certification. I decided I would write up some notes that were helpful for me when taking this exam.

Sitecore Personalize

2025

25/Aug

Building a Sitecore Personalize Copilot with Streamable MCP Servers on Cloudflare Workers

This was a topic around building an MCP Server for Sitecore Personalize that is hosted. This was meant to be the first of many topics into this area, but will need to re-assess after the Symposium announcements. This also serves as a helpful guide for those trying to build hosted MCP servers on Cloudflare.

Sitecore Personalize

2025

12/Jun

AI Friday: Building a Hosted MCP Client and Consuming a Remote MCP Server

Technically this article has limited information about Sitecore, the focus was more on AI topics which could related to customers consuming the Sitecore Marketing MCP. But I did briefly discuss an app I had built and the use of the Sitecore Personalize connector, which I covered more in-depth later on in this series.

Sitecore Personalize

2025

5/Jun

First Look: Sitecore Personalize Code Assistant

Was fortunate to have been given early access to this new capability, so I used that to ask lots of questions, and prepare to write this content to be available on launch. This article talks about what this new feature is and how you use it.

Sitecore Personalize

2025

1/Jun

Built MCP Server for Sitecore Personalize

I wrote a blog about creating this MCP Server for Sitecore Personalize. It was the first remotely hosted MCP Server in the community. It used Cloudflare Workers to make it possible, and this is a great example of how you might build one. Obviously you now have the official Sitecore MCP server, but there still could be a good use case to build your own custom MCP Server.

Sitecore Personalize

2025

28/Mar

Sitecore Hackathon 2025: Team DED - My Thoughts and Review My Contributions

I participated in the Sitecore Hackathon 2025, and in this post, I share my experience and talk a little bit about our contribution and where I'll go next with it. Ironically the contribution that was done for the Hackathon. Erica took that initial app and built her XM Cloud Content Export Tool on it. And I used this contribution to get started building out my Sitecore Copilot tool.

Sitecore XM Cloud

2025

26/Feb

Sitecore XM Cloud: The Correct Way to Resolve GraphQL Too Nested to Execute Issue

I will explore a recent challenge I had while building a complex component with Sitecore XM Cloud, and the steps that I went through to solve that challenge.

Sitecore XM Cloud

2024

30/Nov

Sitecore Personalize (Node Based) SDK

This was an ongoing project for most of the year that went along with all the blog posts.

Sitecore Personalize

2024

30/Nov

Sitecore Assistant App

Started working on this project around 9/6, so that I could showcase Generative AI + Personalize. Was also wanting to showcase the new landscape for building customizations into Sitecore. This was before I knew about the Sitecore Marketplace, so now want to shift gears and build a Sitecore Personalize specific assistance for the Marketplace. It is currently an on-going project.

Sitecore Personalize

2024

30/Nov

Answered Multiple Questions

Two answers for CDP/Personalize on Community Forum:

  • https://community.sitecore.com/community?id=community_question&sys_id=c73f7a81c3b9465000c6acdc7a013124
  • https://community.sitecore.com/community?id=community_question&sys_id=d1fe004bc3ccd250e813349f05013140

Sitecore Personalize

2024

25/Oct

Sitecore Symposium Recap 2024

A very long blog post with every session I attended at Sitecore Symposium and picked my top 3 sessions, with tons of images and review of my thoughts of the event.

2024

23/Oct

Unleashing Personalization: Deep Dive into Sitecore Personalize SDK

Details here: https://dylanyoung.dev/speaking/unleashing-personalization-deep-dive-into-sitecore-personalize-sdk/

Sitecore Personalize

2024

7/Oct

Revolutionizing Sitecore Personalize: Unleashing the Power of Generative AI Function Calling

Part of a series of blog posts talking about the Sitecore Personalize SDK that I created. This blog post went up a few notches, showcasing just how powerful the SDK can be when paired with Sitecore Personalize.

Sitecore Personalize

2024

4/Oct

Unleashing Personalization: Deep Dive into Sitecore Personalize SDK

Details here: https://dylanyoung.dev/speaking/unleashing-personalization-deep-dive-into-sitecore-personalize-sdk/

Sitecore Personalize

2024

10/Sep

Creating an Experience with the Sitecore Personalize SDK

This blog post provides a detailed overview of using the Sitecore Personalize SDK to create Experiences and Experiments, emphasizing the importance of understanding required fields and variations in data for different flow types. It guides readers through the process of initializing the SDK and offers code examples for creating a simple experience and a more complex use case involving decision models.

Sitecore Personalize

2024

2/Sep

Optimizely SaaS CMS vs Sitecore XM Cloud

Got rare access to Optimizely's new SaaS CMS and spend time in this article comparing these two Headless SaaS CMS's. This got a lot of attention from Optimizely and Sitecore. Will likely do more in the future.

Sitecore XM Cloud

2024

13/Aug

Create Web Template and Flow Integration Tests with Sitecore Personalize

Continued the content around the Sitecore Personalize SDK and showcasing how to create a web template and more tests you can run with the SDK. What's not seen here as much, is that I keep improving the SDK for each of these blog posts.

Sitecore Personalize

2024

30/Jul

Introduction to Sitecore Personalize SDK and Testing

My Sitecore Personalize SDK is born! This is part of a series of blog posts that are all comingled with one another. This one introduces the SDK and talks about how you can get started with it, and who is it for, and then shows some coded examples.

Sitecore Personalize

2024

11/Jul

Sitecore Personalize: The Secret of Writing Code in the Product

Another blend of AI + Personalize, kind of a precursor to stuff I'm working on now, on creating experiences on the fly. This blog shows how you can work with Gen AI to have it help you create code samples for your experiences.

Sitecore Personalize

2024

28/Jun

AI Friday: Prompt Engineering Basics

On the surface, doesn't appear to be exactly tied to Sitecore, but I brought in the use case from my presentation at SUGCON Europe, where I used Generative AI to help me craft Personas and the scoring for those personas, which I had used for my presentation. Also an important topic for anyone in the Generative AI realm.

Sitecore Personalize

2024

26/Jun

Boost Your Sitecore MVP Journey: An Insiders Viewpoint

First blog post after being let go by Sitecore. I wanted to write a blog post that provided potentially new ways for the Sitecore community to contribute to the Sitecore community.