MVP Profile

Amrit Raj

United States

MVP 2026

Ambassador

United States

MVP 2025

Ambassador

United States

MVP 2024

Ambassador

United States

MVP 2023

Ambassador

United States

MVP 2022

Ambassador

United States

MVP 2021

Ambassador

United States

MVP 2020

Ambassador

United States

MVP 2019

Ambassador

United States

I'm a Mentor

Decades of experience

Timeline

2025

28/Nov

Agent Ideas for SitecoreAI

Ideas for agents that marketing teams can build in SitecoreAI to help with day-to-today activities:

Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud

2025

17/Nov

Next is NOW

Blog on SitecoreAI - why its unique and bold approach that’s transformational at the core in several ways.

Sitecore Content Hub Sitecore Search Sitecore XM Cloud

2025

10/Nov

Digital Transformation event in London

In November, XCentium and SitecoreAI team co-exhibited at the Digital Transformation event in London

Sitecore XM Cloud

2025

1/Nov

Sitecore Symposium Sessions

In November XCentium presented 4 sessions at Sitecore Symposium – 1) Reimagining B2B Commerce: AGLC’s Journey to a Composable Future; 2) Building a Unified Digital Foundation at Brookfield Residential; 3) Cutting Sitecore Development Time by Up to 80% with AI; 4) Love's Travel Stops: Scalable Innovation for a Complex Digital Ecosystem Explore how Love’s achieved composable success across a multi-brand enterprise

Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Search Sitecore XM Cloud

2025

10/Oct

Brookfield Residential XM Cloud

In October XCentium launched the Brookfield Residential site on XM Cloud. I am the account director for Brookfield. Eric Stine posted about our combined success at Brookfield

Sitecore XM Cloud

2025

1/Sep

Directors Guild of America Webby

In September, the Directors Guild of America website running on XM Cloud won a Webby award. DGA has been one of the longest customers (15+ years) and I have been DGA’s project director/account director since then. https://www.linkedin.com/feed/update/urn:li:activity:7389284940162555904

Sitecore XM Cloud

2025

1/Aug

Alberta Gaming, Liquor and Cannabis

In August we launched Alberta Gaming, Liquor and Cannabis (AGLC) on Sitecore XM Cloud and OrderCloud. I am the project director/account director for AGLC.

Sitecore OrderCloud Sitecore XM Cloud

2025

1/Jun

Masterclass on Next-Gen Experiential E-commerce

In June we co-hosted Masterclass on Next-Gen Experiential E-commerce for B2C and B2B with Sitecore

Sitecore OrderCloud

2025

1/Jun

Summerfest Tech

In June, Sitecore and XCentium co-sponsored and co-hosted Summerfest Tech in Milwaukee

2025

1/May

XM Cloud Healthcare Accelerator

I was the product owner for XCentium’s XM Cloud Healthcare Accelerator defining its vision and features. The accelerator was launched in May. The accelerator was later added to the Sitecore Partner Solutions Catalog.

Sitecore XM Cloud

2025

1/May

Digital Healthcare World Congress 2025 London

In May, Sitecore and XCentium co-sponsored Digital Healthcare World Congress 2025 in London. XCentium’s Healthcare Accelerator was demoed at the event.

Sitecore XM Cloud

2025

1/Apr

Digital Marketing Financial Services Summit

In April, XCentium presented at the Digital Marketing Financial Services Summit West with Jonathan Corley of Sitecore. We sponsored the event and had a booth with Sitecore to drive new leads

Sitecore XM Cloud

2024

10/Dec

Guidewire Net New Logo

In December, I worked with Sitecore on winning Guidewire as a net new logo against Contentful. Guidewire site launched in March 2025

Sitecore XM Cloud

2024

29/Nov

General activities

All my activities on social

2024

27/Nov

Sitecore Stream Review

Wrote an overview on Sitecore Stream. We are evaluating Stream for 2 potential customers.

2024

12/Nov

Discussion w Sitecore ELT

Presented and held discussions with Sitecore ELT in Chicago in November this year on composable marketplace, XP/XM retention strategies, XMC sales strategies, Order Cloud positioning. https://www.linkedin.com/feed/update/urn:li:activity:7265100744217751552/?actorCompanyId=2437556

Sitecore OrderCloud Sitecore XM Cloud

2024

30/Jun

Campaigns with Sitecore

o I worked with Sitecore and XCentium marketing teams on a campaign targeting Quick Service Restaurants. https://www.linkedin.com/pulse/perfect-meal-how-i-want-when-amrit-raj-6rdbc/?trackingId=OiaVWXOYjnFT517TuBYrBw%3D%3D o I worked with Sitecore and XCentium marketing teams on a campaign targeting Oracle CMS customer base.

Sitecore OrderCloud Sitecore Search Sitecore XM Cloud

2024

28/May

GenAI R&D

On the R&D side, I collaborated with our internal team and Sitecore product team on multiple initiatives. Led our overall strategy around GenAI and its application in the digital space. https://www.xcentium.com/blogs/generative-ai-in-digital.

2024

28/Feb

ETAIL

I presented at eTail West https://etailwest.wbresearch.com/speakers/amrit-raj (actual sessions has been archived) on omni-channel commerce.

2024

7/Jan

Meeting with Sitecore CEO

In January 2024, met with Sitecore's former CEO Steve Tzikakis to discuss challenges and opportunities in the composable marketplace, including OrderCloud positioning and analyst coverage.

Sitecore OrderCloud Sitecore XM Cloud

2024

1/Jan

Client work

I worked with multiple Sitecore clients on their Sitecore roadmap, upgrades, new sites, and transition to XMC or OrderCloud including: o Our first XMC client https://www.tessitura.com/ in 2024. o Our second XMC client https://www.guidewire.com/ in 2024. o https://www.avid.com/ as headless XM + Salesforce Commerce headless + Vercel head. o Order Cloud and Sitecore Search for https://www.texashealth.org/.

Sitecore OrderCloud Sitecore Search Sitecore XM Cloud