Rachna Gupta Avatar

MVP Profile

Rachna Gupta

United States

MVP 2025

Strategy

United States
MVP 2024

Strategy

United States
MVP 2023

Strategy

United States
MVP 2022

Strategy

United States

I'm a Mentor

As a Sitecore mentor, I bring extensive hands-on experience in Sitecore development, privacy compliance, SEO optimization, and digital marketing strategy. Over the years, I have worked closely with teams to implement best practices that ensure websites are not only high-performing but also privacy-conscious and search engine-friendly. My passion lies in helping others understand, implement, and master Sitecore’s powerful capabilities to build optimized, scalable, and compliant digital experiences.

I have been a mentor for 2 years and have been actively involved in the Sitecore MVP application review process for the past three years, gaining valuable insights into what makes an outstanding Sitecore contributor. This experience has allowed me to mentor professionals on building thought leadership, engaging with the Sitecore community, and strengthening their expertise to stand out as potential MVPs.

As a mentor, my goal would be to support, guide, and empower those looking to deepen their knowledge of Sitecore.

Timeline

2024

12/Nov

Sitecore Symposium 2024 Highlights

The article highlights key updates from the Sitecore Symposium 2024, focusing on AI-driven personalization, privacy-conscious tools, and the introduction of Sitecore Stream, an AI-powered brand assistant. It showcases Sitecore's commitment to innovation, data privacy, and partnerships to enhance digital experiences.

2024

11/Nov

Sitecore Symposium and AI

When I wrote this blog some time ago, I did not know that I will hear a lot about AI during Sitecore Symposium. It was insightful to see that even Sitecore Symposium had heavily focused on AI or should I say GenAI.

Sitecore XM

2024

11/Nov

Linkedin Sitecore Posts

I regularly share my Sitecore content and engage with the Sitecore community on LinkedIn.

2024

17/Oct

Sitecore Symposium : Women in Tech

Live post during Sitecore Symposium

2024

14/Oct

Sitecore Symposium, Nashville

I attended the Sitecore Symposium 2024 in Nashville. I participated in insightful sessions and networked with industry peers. I also attended partner meetings. The highlight was winning the Sitecore raffle, which was an exciting moment!

2024

3/Oct

The Role of AI in Sitecore: How Machine Learning is Changing Digital Marketing

The blog "The Role of AI in Sitecore: How Machine Learning is Changing Digital Marketing" explores how AI and machine learning are transforming digital marketing through Sitecore. It highlights the integration of AI for personalization, content recommendations, and improving customer experiences, making digital marketing efforts more data-driven and efficient. By utilizing these technologies, marketers can create more relevant and impactful interactions with their audience.

Sitecore XM

2024

1/Oct

5 Effective Ways to Promote Your Sitecore Website

The blog "5 Effective Ways to Promote Your Sitecore Website" provides actionable strategies for boosting the visibility and reach of a Sitecore-powered website. It covers methods like leveraging SEO, utilizing personalized content, integrating social media, enhancing user experience, and leveraging analytics for optimization. These tactics help businesses engage with their audience effectively and drive traffic to their Sitecore sites.

Sitecore Content Hub

2024

6/Sep

The Strategist’s Playbook: Unlocking Success with Sitecore Commerce

The Strategist's Playbook: Unlocking Success with Sitecore Commerce focuses on how businesses can leverage Sitecore Commerce to drive digital sales. It outlines strategies for creating seamless and personalized shopping experiences, optimizing product offerings, and integrating marketing efforts. By utilizing Sitecore’s robust features, organizations can enhance their e-commerce performance and maximize customer engagement.

Sitecore XC

2024

31/Jul

Sitecore Security Best Practices: Ensuring Your Sitecore Environment is Secure from Threats

The blog "Sitecore Security Best Practices: Ensuring Your Sitecore Environment is Secure from Threats" offers guidance on securing Sitecore environments against potential security risks. It outlines key practices such as regular software updates, managing user roles, protecting data, and configuring secure access controls. These best practices are essential for ensuring Sitecore sites remain secure, minimizing vulnerabilities and protecting against cyber threats.

Sitecore Content Hub

2024

18/Jun

Unlocking the Power of Sitecore DXP: A Comprehensive Guide for Digital Marketers

Unlocking the Power of Sitecore DXP: A Comprehensive Guide for Digital Marketers" explores how Sitecore's Digital Experience Platform (DXP) empowers marketers to create personalized, integrated, and data-driven customer experiences. It covers the platform’s tools for content management, customer insights, and marketing automation, offering actionable strategies to improve engagement and drive conversions.

Sitecore CDP

2024

11/Jun

Harnessing Sitecore Analytics to Navigate Consumer Consent Challenges for Digital Marketers

The blog "Harnessing Sitecore Analytics to Navigate Consumer Consent Challenges for Digital Marketers" discusses how Sitecore Analytics can help marketers navigate the complexities of consumer consent. It highlights strategies for ensuring compliance with privacy regulations while still gathering valuable insights into consumer behavior. By leveraging Sitecore’s capabilities, digital marketers can strike a balance between respecting user privacy and enhancing personalized marketing efforts.

Sitecore Content Hub

2024

30/May

What you need to know about Google Consent Mode V2?

This blog explains the key features and updates in Google Consent Mode V2. It outlines how businesses can use the tool to balance compliance with privacy regulations while still gathering valuable analytics. The post covers its integration with Sitecore websites, helping marketers manage user consent for cookies and data processing effectively.

Sitecore Content Hub

2024

10/Apr

Privacy Protection on Sitecore Websites: Best Practices for Data Security

This blog highlights best practices for ensuring data security and privacy protection on Sitecore websites. It provides essential guidance on safeguarding sensitive user information, complying with privacy regulations, and implementing robust security measures. These practices help maintain user trust and ensure that Sitecore websites operate securely in an increasingly data-sensitive digital landscape.

Sitecore Content Hub

2024

26/Mar

Harmonizing SEO and Human Experience Optimization (HEO): A Comprehensive Guide

This blog explores the synergy between SEO and Human Experience Optimization (HEO) in driving online success. It highlights the importance of balancing technical SEO with human-centric design to enhance user engagement and site performance. By integrating both strategies, businesses can improve visibility and provide a seamless user experience, ensuring sustainable digital growth.

Sitecore Content Hub

2024

20/Mar

Personalization vs. Privacy: Navigating the Ethical Landscape in Sitecore Marketing

This blog delves into the balance between personalization and privacy within Sitecore Marketing. It explores how businesses can ethically leverage customer data to provide personalized experiences while respecting privacy laws and customer consent. The article emphasizes the importance of transparency and trust in building successful marketing strategies.

Sitecore Content Hub

2024

22/Feb

Building Successful E-commerce Experiences with Sitecore Commerce: Strategies and Best Practices

This blog discusses strategies and best practices for creating effective e-commerce experiences using Sitecore Commerce. It covers essential aspects like personalization, seamless user journeys, and optimizing checkout processes to drive conversions. By implementing these techniques, businesses can enhance customer engagement, improve sales, and build a successful digital commerce presence.

Sitecore XC

2024

7/Feb

SEO on a Sitecore Website

I conducted internal training sessions on maintaining effective SEO practices while building Sitecore websites. These sessions focused on optimizing site architecture, improving page load speed, using metadata strategically, implementing structured data, creating high-quality content, and utilizing Sitecore's SEO capabilities to enhance search engine rankings.

Sitecore Content Hub

2024

29/Jan

Maximizing Marketing Potential: A Deep Dive into Sitecore XM Forms

This blog post explores how Sitecore XM's forms can be leveraged to enhance marketing potential. It covers form creation, personalization, and integration features, which allow marketers to gather valuable insights and engage users more effectively. By maximizing Sitecore XM’s form capabilities, businesses can streamline data collection and drive targeted marketing efforts.

Sitecore XM

2024

15/Jan

Sitecore MVP Applications Review

I have been reviewing Sitecore MVP applications for the past three years. This process involves evaluating submissions to identify individuals who have significantly contributed to the Sitecore community. My focus has been on assessing expertise, community engagement, and the impact of contributions to ensure deserving candidates are recognized for their efforts in advancing the platform.

2024

6/Jan

Navigating the Digital Landscape: Sitecore in the Era of Data Privacy

In an era where data privacy has become a paramount concern for users, marketers are faced with the challenge of delivering personalized digital experiences while respecting individual privacy rights. As regulations like GDPR and CCPA shape the digital marketing landscape, businesses need a reliable ally to navigate this complex terrain.

Sitecore Content Hub