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MVP Profile

Emily Lord

United States

MVP 2026

Strategy

United States
MVP 2025

Strategy

United States
MVP 2024

Strategy

United States

Timeline

2025

12/Nov

SitecoreAI and the new age of monolith

Perspective/recap on Sitecore AI announcement from Symposium. Writeup on how SitecoreAI is perceived as Sitecore going back to being monolithic, but that it's a new concept - "composed" - that is not the same as the traditional monolith.

Sitecore XM Cloud

2025

25/Jun

Sitecore Summer Vibes: The Hot New AI Features

Recap article about Sitecore's huge release across the entire suite of products. I wrote a detailed breakdown about what I determined were key features of Custom applications & dashboards (XM Cloud), Translation assistant (CMS), Guided image search (DAM), and Code assistant (CDP & Personalize). I also included a very large list of other features with a short description of the feature and what product(s) it applies to.

Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore Stream

2025

8/Apr

Key Insights from SUGCON Europe

Recap article from SUGCON Europe - key announcements and updates including Stream for XP, design library in XM Cloud, multi-site updates, and a new perspective on Search & content in the age of AI.

Sitecore XP Sitecore Search Sitecore XM Cloud Sitecore Stream

2025

4/Apr

Pairing Sitecore CDP with Salesforce Data Cloud for the Ultimate Customer 360

Presentation at SUGCON Europe about using Sitecore CDP and Salesforce Data Cloud together - why would you use two CDPs and squashing the perception that Sitecore and Salesforce are competitors. Combining digital experience data and customer service/loyalty data is critical for ultimate customer touchpoints.

Sitecore CDP

2025

15/Jan

Using Sitecore CDP with Salesforce Data Cloud

Blog article about how to utilize Sitecore CDP and Salesforce Data Cloud together. Perspective on combining digital experience data with customer loyalty/journey data for a customer 360. Leaning into the partnership between Sitecore & Salesforce and shifting the perspective that the two are competitors.

Sitecore CDP

2024

22/Aug

Sitecore Strategy Happy Hour

For Sitecore Strategy Happy Hour, I presented on the 2024 trends in MarTech with a focus on composability. I showed several examples of how XP is becoming more composable from the most recent releases. I also showed results from surveys that stressed the importance of good integrations and how that can be accomplished with Sitecore.

Sitecore XP Sitecore Connect

2024

15/Feb

Taxonomy: The Lifeblood of Site Search

Blog post describing the significance of a solid taxonomy model and its impact on site search. This post defines taxonomy, describes why it is important, lists some best practices, and finally discusses a few ways to implement taxonomy with Sitecore. I discuss how to implement a good taxonomy model both in the content tree and and in Sitecore Search.

Sitecore Search

2024

13/Feb

Sitecore Sessions Podcast: First-Time MVP

Sitecore Sessions Podcast recording at Perficient about becoming an MVP for the first time. We discussed why it's important to become an MVP, why we applied, and why others should apply for the program.