Himanshu Dhamija

Identifying and Coordinating Product Bugs in Sitecore XM Cloud During the Willis Tower Watson (WTW) Project

In my ongoing role as Lead Business Analyst on the Willis Towers Watson (WTW) Sitecore XM Cloud program, I work closely with architects, developers, and authors to identify and validate platform issues during requirement walkthroughs, content authoring testing, and end-to-end experience reviews. As part of this process, our team has discovered and logged more than 50 product bugs and platform defects across Page Builder, Search, Indexing, Publishing, Deployment, and Cloud SDK components.

I he...

AI-Driven Experiences Are Here: Insights from Sitecore Symposium 2025

This post examines the latest AI-driven features and announcements from Sitecore Symposium 2025 and explores how they will shape digital experiences in the near future. It outlines how businesses can leverage Sitecore’s AI capabilities to deliver more personalized, dynamic, and context-aware content. The intent is to help readers stay updated on the evolving Sitecore ecosystem and understand the strategic value of AI-enabled experiences for their own projects.

How Our Team Helped Improve Sitecore XM Cloud — One Bug at a Time

This post describes how my team and I found over 20 confirmed bugs in Sitecore XM Cloud during our project with WTW (Willis Tower Watson). It outlines the issues identified, from workflow problems to content-delivery quirks, and explains how we raised them through our technical team and shared them with Sitecore leadership for resolution. The intent is to show real-world testing and quality assurance in live enterprise work and to demonstrate how feedback from actual projects helps improve Sitec...

Beyond the Search Bar: How Sitecore Search Drives Conversions and ROI

This post explores how Sitecore’s search capabilities go beyond basic site search to help drive conversions and improve return on investment. It describes ways to leverage search to deliver relevant content, improve user journeys, and guide customers toward key actions. The intent of the post is to show how smart use of Sitecore’s search features can directly impact business outcomes and help marketers build more effective digital experiences.

Retention Over Acquisition: Why Winning Back Your Existing Customers Is Smarter Than Chasing New Ones

This post explains why focusing on retaining existing customers can be more valuable than constantly trying to acquire new ones. It outlines how using Sitecore’s personalization, content targeting, and experience management can help brands reconnect with previous customers and increase lifetime value. The intent is to help businesses and decision-makers understand how a retention-first strategy with Sitecore can lead to more sustainable growth and better customer relationships.

Why Businesses Are Shifting from Client-Side to Server-Side Applications – A Sitecore Perspective

This post explains why many organizations are moving from client-side to server-side applications and how Sitecore can facilitate that transition. It highlights advantages such as improved performance, better SEO, easier maintainability, and more control over content delivery. The intent is to help decision makers and technical teams understand the benefits of server-side architecture with Sitecore, enabling more stable, scalable and efficient digital experiences.

Understanding Sitecore Aliases and How They Improve User Navigation

This post explains how the Sitecore Aliases feature helps create cleaner, shorter and more user friendly URLs without changing the underlying content structure. It highlights how aliases improve navigation, support SEO needs and reduce friction for both content authors and visitors. The intent is to help teams understand a simple but powerful Sitecore capability that can solve common usability issues and make content more accessible across large websites.

5 Essential Features for Commerce Websites & Why Sitecore OrderCloud is the Best Fit

This post explains how Sitecore OrderCloud can be used as a strong and flexible ecommerce solution. It highlights the features that support large product catalogs, smooth buying journeys, and easy integrations with other systems. The intent is to help teams understand why OrderCloud is a good fit for modern commerce needs and how it can support businesses that want a scalable and reliable ecommerce foundation.

Optimizing Your Sitecore Website with a Content Delivery Network (CDN)

This post examines how to optimize a Sitecore website by leveraging a Content Delivery Network (CDN) to improve performance and scalability. It walks through best practices for configuring CDN integration, handling caching, and ensuring fast, reliable delivery of content to users worldwide. The intent is to help teams understand how adding CDN support can enhance Sitecore’s performance, improve user experience, reduce load times, and support growth at scale.

Sitecore Wokflows: Advanced Sitecore Workflow Strategies for Enterprises

This post explains advanced workflow strategies in Sitecore and how enterprises can use them to manage content at scale. It covers designing effective approval flows, improving collaboration between authors and reviewers, and reducing publishing risks through structured governance. The intent is to help teams understand how strong workflow design in Sitecore leads to better control, smoother content operations and higher quality output.

Travel Reimagined: How Sitecore Can Make Air Travel Smoother and Smarter

The goal of this blog was to show how Sitecore can solve real problems in the travel and airline industry by improving the end-to-end passenger experience. Through practical scenarios, the post explains how Sitecore’s personalization, content orchestration and data capabilities can reduce friction during the travel journey and help brands deliver smoother, smarter and more meaningful interactions. The intent was to help business users, marketers and decision makers understand how Sitecore can be...

Driving Business growth with Sitecore

This post highlighted how Sitecore’s solutions like XM Cloud and Personalize drive measurable results, such as increased user retention. It aimed to inspire the community by sharing real-world success and best practices for leveraging Sitecore’s full potential.

Sitecore Symposium

Shared excitement about the Sitecore Symposium and new AI innovations in Sitecore products, especially the launch of AI Stream for smarter, faster content delivery.

Content Modeling with Sitecore

This infographic talks about how integrating content models within headless CMS platforms like Sitecore can elevate your content game.

LinkedIn Impressions: 563

Sitecore’s powerful Digital Experience Platform

The post speaks to marketers about leveraging Sitecore's DXP to enhance campaigns with real-time personalization, AI insights, and consistent omnichannel experiences.

The Benefits of Sitecore Send for Email Campaign Management

This blog talks about how Sitecore Send simplifies email marketing, enhances personalization, and drives better results for your business.

LinkedIn Impressions: 806

Sitecore Symposium

Resharing of post from Sitecore on an upcoming event of Symposium. Shared my own thoughts about the current year sessions to get networks excited or informed about Sitecore Symposium 2024.

How Sitecore Keeps Up with Market Trends: Insights from a Content Editor’s Perspective

This blog is about mastering digital engagement with Sitecore Suite from a Content Editor's Perspective. The blog highlights details about Sitecore's content management tools, personalized experience delivery, and AI-powered insights.

LinkedIn Impressions: 698

Safeguarding Your Brand: Sitecore's Approach to Addressing Cybersecurity Vulnerabilities

This blog talks about how Sitecore infrastructure is addressing cybersecurity vulnerabilities. Different Sitecore Security features are discussed in this blog.

LinkedIn Impressions: 1113 This blog sparked an insightful discussion with a prospect in the comments.

Driving Business Growth with the power of Sitecore Experience Platform (SXP)

This blog talks about Sitecore XP and how it is an all-in-one solution that puts everything in one place, making it easy to manage customer journeys smoothly and quickly for Marketers.

LinkedIn Impressions: 608

The Power of Personalization with Sitecore: Creating Engaging Experiences For Every Visitor

The blog post reveals easy ways to use Sitecore Personalize and the best market trends. Discover how personalization can boost engagement, drive sales, and please your visitors. Focuses on the benefits of a dynamic website. Impression: 527