MVP 2026
Strategy
I'm a Mentor
I mentor on digital experience strategy, leadership, and career progression — helping people move from execution to influence, bridge strategy and delivery, and build confidence as strategic voices in the Sitecore ecosystem, particularly supporting women and underrepresented perspectives.
Using my knowledge working within Sitecore and being part of the team growing the community, I'll help you to connect, find the contribution that best suits you, build a network of people to talk to, and put together a kick-arse application.
Timeline
Working out what SitecoreAI really means for marketers
A quick, practical breakdown of what SitecoreAI means for marketers, what’s actually changing, and what teams need to prepare for now (based on my best knowledge at the time of writing)
Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore ConnectFrom Brochureware to Agentware: Making Your Digital Experience AI Ready
Discover how today’s digital experiences must evolve for the AI-agent era. This article explains how brands can shift from “brochureware” to “agentware” by building dual-layer content (for people and machines), redesigning content architecture and data models, and applying the 4Ps of DX (Platforms, People, Processes, Planning) to become Sitecore-ready for AI-driven buyer journeys.
Sitecore XM CloudThe new 4 Ps of (Digital) Marketing – Why DX projects succeed or fail
Spoke at SUGCON ANZ on “The New 4 Ps of Digital Marketing”, providing Sitecore product owners, strategists and agencies with actionable methods for improving execution, aligning teams, and avoiding common DX project failures through the 4Ps framework.
2025
1/Jul
SUGCON ANZ organising committee
Put my hand up to join the SUGCON ANZ organising committee. Helped shape the event program and also glued a LOT of lanyards together for the cockatoos.