Jaina Baumgartner

All the ways to create with Sitecore XM Cloud

At the Sitecore Cleveland user group, I sponsored/purchased the food for the event. I originally intended to present on Sitecore XM Cloud but pivoted after Sitecore's announcements and instead focused on Sitecore AI. I demo'd the product and showcased all the ways to create in Sitecore AI.

MSU Case Study

I created MSU's digital roadmap, worked with Jojo and John Sterling at Sitecore to sell XM Cloud, Content Hub, and Search into the account. I worked with MSU and RDA to implement each of these technologies. I lead the Personalization effort at MSU that has resulted in the numbers in this case study.

Sitecore XM Cloud - Out of the box Personalization Rules and How to use them

This post contains a brief description of each of the Sitecore XM Cloud out-of-the-box Personalization rules, available options for each of the fields, and how to use them.

A Hitchiker's Guide to Governance in Sitecore CDP/Personalize

Unlock the secrets to mastering Sitecore product governance and elevate your digital experience strategy with Sitecore CDP/Personalize. Well-known as the cadillac of Digital Experience Platforms, Sitecore customers regularly miss the mark on adopting the entire product they purchase. Our exclusive whitepaper dives deep into how to govern Sitecore CDP/Personalize:

Setting up the right team (roles and responsibilities)

The appropriate skillset, training, and resources for your team

The pr...

Sitecore Community Resources

A list of all the resources within the Sitecore community to help you learn Sitecore, get introduced to other Sitecore products, find out about events happening in the community, aid you in the next step in your career, or help you get and maintain your MVP. Anyone who signs up for updates also gets a regularly updated personalized list of community resources and events.

Taking the plunge: From Sitecore XP to Sitecore CDP/Personalize

In 2009 Sitecore had a breakthrough vision of going beyond a "typewriter" for the web to create and deliver personalized experiences. While many clients struggled putting that vision into action, there were the brave ones who did conquer engagement analytics and personalization. However, as omni-channel experiences became a reality, XP has fallen behind in the capability to deliver that experience, paving the way for Sitecore CDP/Personalize. In this whitepaper, we will focus on those customers ...

Personalization in a Cookie-less Future

My passion and interest in this article stems from the question I get asked most of all in any personalization workshop or presentation. What about cookies? This article will answer are cookies disappearing, what can you do about it, and how to truly create hyper-personalized experiences while realizing and dealing with both users concerns and following the rules and laws with cookies.

Personalization with Coveo and Sitecore CDP/Personalize

Blog post on using these two tools at each stage of digital maturity to ultimately achieve the goal of getting hyper-personalized interactions with both of these technologies

Personalization with Coveo and Sitecore CDP/Personalize

With the composable world, there are many clients today that have Intelligent Search and Customer Data Platforms (eg: Coveo and Sitecore CDP/Personalize, respectively). There are overlaps in these platforms when it comes to serving personalized relevant content and products to your customers at the right time. And customers generally have a difficult time getting the ROI of either tool, let alone leveraging the combined power. In this article, we will specifically discuss the overlaps, the diffe...

Downloadable agenda: Visioning workshop

This goes along with my SUGCON session on creating a composable roadmap for MSU. This is how I helped get stakeholders in the room towards a composable roadmap. This is a guide for others to run similar visioning workshops.

How to turn the Marketing Funnel into a Loyalty Loop

While most agree that a customer’s journey, creating an emotional connection, and tracking loyalty is more important than the Marketing Funnel, the truth is that most Martech tools (CRM, Marketing Automation, Analytics) are still made to support the Funnel. My focus for this article is how to take your marketing funnel and tools and use them to support your loyalty loop.

The Agile Brand: Maximizing Your Digital Experience Platform

Spnsored by RDA and Sitecore, this episode talks about three aspects that any brand should keep in mind when implementing a digital experience platform: Personalization & Relevance, Scale & Flexibility, and Speed & Performance. Specifically, we discuss Sitecore XM Cloud's role in taking DXPs to the next level

Baltimore & DC user group: Our Future with Sitecore

I've included this as we had to submit 2022 applications in November, so this one should count for this year. In this interactive discussion, we discussed Sitecore's roadmap, and how organizations have and are moving and adopting the roadmap, biggest concerns and risk points, dependencies, and lessons learned from different journeys.