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MVP Profile

Piers Matthews

Australia

MVP 2026

Ambassador

Australia

Timeline

2025

27/Nov

MarTech Spotlight 3 Melbourne

Hosted the, cross-industry event featuring real-world stories and practical insights: • Real-world customer panels sharing successes, challenges, and lessons learned • Cutting-edge insights from local experts and MarTech thought leaders • Ample networking with peers across business, tech, and marketing • This event will also provided our learnings from Sitecore Symposium 2025, giving our Australian community the opportunity to reflect on what's next for Sitecore.

2025

5/Nov

Sitecore Symposium 2025 – Session 2 How QBE and Toyota Achieved Excellence

REPEAT SESSION: Showcased how QBE and Toyota successfully adopted modern Sitecore headless architectures by focusing on the foundations that determine enterprise success. The session highlighted real-world outcomes across performance, DevOps maturity, security implementation, and automation effectiveness. I demonstrated how both organisations achieved rapid, reliable, and secure delivery of headless experiences by investing early in platform operations, including environment standardisation, ren...

Sitecore XM Sitecore XP Sitecore XM Cloud Sitecore JSS

2025

5/Nov

Symposium 2025 - Beckman Coulter Life Sciences Streamline Sitecore XP Deployments

Shared how Beckman Coulter Life Sciences transformed the way they operate Sitecore XP by removing long-standing infrastructure bottlenecks and adopting a fully automated deployment and operations model. The session demonstrated how the organisation achieved a 75 percent reduction in downtime, doubled their monthly feature release cadence, and significantly improved reliability by partnering with Dataweavers.

We explored the shift from manual, high-risk processes to a predictable and agile dig...

Sitecore XP

2025

3/Nov

Sitecore Symposium 2025 – Session 1 How QBE and Toyota Achieved Headless Excellence

Showcased how QBE and Toyota successfully adopted modern Sitecore headless architectures by focusing on the foundations that determine enterprise success. The session highlighted real-world outcomes across performance, DevOps maturity, security implementation, and automation effectiveness. I demonstrated how both organisations achieved rapid, reliable, and secure delivery of headless experiences by investing early in platform operations, including environment standardisation, rendering host mana...

Sitecore XM Sitecore XM Cloud Sitecore JSS

2025

18/Sep

Key Considerations When Selecting a Headless CMS Platform

This article outlines the essential factors organisations should evaluate when selecting a headless CMS platform. It highlights criteria such as security posture, scalability, API performance, content delivery flexibility, operational overhead, and vendor support. The article emphasises the importance of aligning platform capabilities with business need, especially for enterprises requiring compliance, multi-channel delivery, and long-term maintainability. It helps decision-makers choose a platf...

Sitecore XM Cloud

2025

15/Sep

Enterprise Reference Architecture for Headless CMS Adoption

This article presents a practical, enterprise-grade reference architecture for adopting a headless CMS. It goes beyond simple CMS + renderer setups by defining the full stack: frontend, backend-for-frontend (BEFE), experience APIs, integration/data APIs, and supporting infrastructure such as CDN, WAF, CI/CD, security, and operational monitoring. It explains that many “headless” efforts fail because they ignore critical layers like integration, governance, scalability, and multi-channel readiness...

Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore JSS

2025

14/Aug

SUGCON ANZ 2025

Delivered the main-room session, which explored the key considerations for running Sitecore effectively in an enterprise context using Azure, Sitecore, and the surrounding ecosystem of technologies required for mature platform operations. The session provided a clear view of what large organisations must account for when operating Sitecore at scale, including environment design, automation, security, performance, and governance.

It covered the full spectrum of architectures that enterprises a...

2025

11/Jun

MarTech Spotlight 1 Melbourne (Valhalla)

Hosted a major cross-industry event featuring real-world stories and practical insights. The selected panellists shared deep industry experience, exploring the human side of MarTech, modern approaches to personalisation, and how digital, marketing, and technology teams can better align to deliver stronger customer experiences.

Sitecore XM Sitecore XP Sitecore XM Cloud

2025

2/Jun

The hybrid approach to Headless CMS architecture: Transitioning to XM Cloud without disrupting your enterprise

This article explains how enterprises can migrate to a headless CMS with Sitecore XM Cloud using a phased hybrid approach that maintains business continuity while improving agility and performance. It outlines how teams can transition gradually, moving sections of a site over time and using proxy based routing to direct traffic between legacy and headless environments. The article discusses how to establish core components first, such as the headless CMS, rendering host and supporting services, ...

2025

29/May

What Is A Headless CMS? (In Simple Terms)

Education Piece: Still confused about what actually IS 'Headless"? This article explains in simple terms.

Sitecore XC

2025

29/May

Headless CMS Platforms and Composability: Is It the Right Fit for Your Business Now

A deeper dive into the headless adoption area. This article explains that while headless CMS offers speed, flexibility, and modern digital capabilities, it requires strategic planning, technical maturity, and a clear business case to avoid complexity, cost, and operational pitfalls.

2025

20/May

Spotlight 2 Sydney

Co-hosted a large community event with Sitecore focused on AI, modern MarTech, XM Cloud, and enterprise platform operations. Highlighted customer success from QBE, Globus and showcased Sitecore Stream (with Michael Wingert).

Sitecore XM Sitecore XP Sitecore XM Cloud Sitecore Stream

2025

20/May

Headless CMS Solutions: Is Headless Right for your Digital Experience?

This article helps organisations decide whether a headless CMS is the right fit for their digital experience strategy. It explains the benefits of headless such as faster delivery, greater flexibility, multichannel reach and improved scalability, while highlighting trade offs. It guides readers toward a balanced, business aligned decision and recommends phased or hybrid adoption to reduce risk. The article is aimed at digital leaders, architects and teams evaluating modern CMS approaches.

Sitecore XM Sitecore XP Sitecore XM Cloud

2025

3/Apr

SUGCON Europe 2025 – Antwerp

Delivered a breakout session titled “Sitecore at Scale: Securing, Operating, and Surviving Enterprise Demands,” which focused on what it takes for organisations to operate Sitecore XP, XM, and modern headless architectures such as XM Headless and XM Cloud in complex enterprise environments. I explored how headless introduces new operational considerations, including frontend build pipelines, rendering host management, API performance, and the need for stable, secure integration patterns across b...

Sitecore XM Sitecore XP Sitecore XM Cloud Sitecore JSS

2025

17/Mar

Key Decisions to Make Before Upgrading Sitecore DXP

This article outlines the critical decisions organisations must make when planning a Sitecore DXP upgrade. It guides readers through assessing current platform state, choosing between monolithic XP/XM vs modular or headless architecture, deciding on hosting and infrastructure (on-premise, PaaS, cloud), and evaluating change management and operational readiness. The article emphasises aligning upgrade strategy with business goals, future scalability, maintainability, and compliance needs. It help...

Sitecore XM Sitecore XP

2025

6/Mar

Sitecore Support: When Do I need a Sitecore Upgrade and How Long Will It Take?

This article guides organisations on when to upgrade Sitecore and how to approach the upgrade process safely and efficiently. It outlines key signals for upgrade readiness including end-of-support timelines, security patching needs, performance constraints, and technical debt. The article describes best-practice upgrade steps: assessment, planning, infrastructure preparation, testing, and deployment. It emphasises the importance of automation, repeatable processes, rollback capability, and minim...

Sitecore XM Sitecore XP

2025

5/Mar

How to Upgrade Your Sitecore XP or XM Codebase: A Step-by-Step Guide

This article provides a comprehensive, enterprise-grade roadmap for upgrading a Sitecore XP/XM codebase. It walks through critical steps including .NET and Sitecore version alignment, package and hotfix management, config updates, deprecated API replacement, logging and security hardening, content synchronization, and validation workflows. It highlights the importance of careful planning, automated processes, rollback readiness, and thorough testing to ensure performance, stability and complianc...

2025

6/Jan

Delivered an APAC-wide webinar on XP/XM upgrades

Delivered an APAC-wide webinar on XP/XM upgrades with a case study from London & Partners, covering performance, security, automation, and upgrade readiness.

Sitecore 10.3 ends mainstream support on Dec 31, 2025. If you're on 9.2 or earlier, you're already out of patch support. You need to upgrade now to avoid risk.

Upgrades should be fast, repeatable, and secure. In this webinar we share how London & Partners used Dataweavers Fusion to upgrade, boost performance, and strengthen security....

Sitecore XM Sitecore XP