MVP 2026
Strategy
MVP 2025
Strategy
MVP 2024
Strategy
MVP 2023
Strategy
MVP 2022
Strategy
MVP 2021
Strategy
MVP 2020
Strategy
MVP 2019
Strategy
MVP 2018
Strategy
I'm a Mentor
I have mentored 3 others thus far and enjoy the process of helping others along the path. I am an 8-time Sitecore Strategy MVP with over 15 years of experience guiding technical strategy, solution architecture, and implementation of digital experience platforms that put the needs of content authors and site users first. I am passionate about great author experiences and clean information architecture. Dan has spoken several times at Sitecore Symposium, most recently on the intersection of AX and AI. As VP of Velir’s Digital Solutions department, Dan oversees a multi-disciplinary team of technologists who act as a bridge, connecting our clients and our capability teams to deliver technology-focused solutions on Sitecore.
Timeline
Choosing the Right Tool: Rendering Variants vs. Rendering Parameters in SitecoreAI
Latest blog post continuing my focus on clean authoring experience: Clear guidance on when to use SitecoreAI rendering variants for layout and styling, and rendering parameters for behavior and logic—helping teams simplify components, empower authors, and maintain consistent, flexible designs.
Sitecore XM CloudComposed is the new composable: How Sitecore has planted agentic AI at the heart of its SaaS solution
Post-symposium blog post: SitecoreAI makes AI the core of Sitecore’s SaaS experience, unifying XM Cloud and composable tools into an agentic, brand-aware marketing workspace that speeds research, content creation, personalization, testing, and optimization—while keeping pricing and customization flexible.
Social media promotion: https://www.linkedin.com/posts/velir_composed-is-the-new-composable-how-sitecore-activity-7394393395063894016-XSNi
Sitecore MVP Summit - Oarlando 2025
Discussed latest Sitecore roadmap with Sitecore's product team, asked questions, provided feedback at roundtables, and reconnected with fellow MVPs.
Sitecore XM Sitecore XP Sitecore XC Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE Sitecore Connect Sitecore Stream Sitecore JSSLive Demos of VXA, Velir's SitecoreAI Accelerator
Aimed at customers thinking about a move to a modern SaaS platform like SitecoreAI or struggling to find ways to better leverage AI and their data, I prepared and delivered live demos of Velir's Sitecore XM Cloud build accelerator called VXA at our Sitecore Symposium booth via with a polished, realistic demo site (https://vxa-clarity-demo.vercel.app/) . This generated a lot of interest, potential Sitecore leads, and paired nicely with some of SitecoreAI announcements as we sought to put agentic ...
Sitecore CDP Sitecore Personalize Sitecore Search Sitecore XM Cloud Sitecore StreamSitecore Symposium - Orlando 2025
Reconnected with the community, ran booth demos of Sitecore solutions, discussed Sitecore upgrades and integrations with prospective clients. Provided feedback on design studio.
Sitecore XM Sitecore XP Sitecore XC Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE Sitecore Connect Sitecore Stream Sitecore JSSAI Opportunity Assessment for Sitecore Symposium
Worked with fellow MVP Matthew Richardson to research, produce, and oversee an AI Opportunity Assessment aimed at helping Sitecore customers accelerate content operations and scale impact with AI. This was used in MVP Corey Caplette's breakout session to have the audience evaluate where they currently fall on the scale and how to take quick action.
Sitecore XM Cloud Sitecore StreamProduct Owner for VXA SitecoreAI Build Accelerator
Spearheaded and serving as product owner of Velir's SitecoreAI build accelerator, VXA, that is being used to bootstrap and more quickly migrate several client solutions, leverage AI-driven component design, and provides a flexible multi-brand design system. We broke ground late May, launched an MVP in August, and have since added Sitecore Search-based functionality including dynamic listing and related content. Builds are underway or planned for Driscoll's, ACOG.org, hematology.org, nahb.org and...
Sitecore Personalize Sitecore Search Sitecore XM Cloud Sitecore StreamFeatured in Sitecore MVP Mentor Spotlight
Responded to a call from Nicole Montero and Myra Cueller on willingness to take on new mentors. I was featured in Sitecore MVP Mentor Spotlight posted by Sitecore. "Dreaming of that 2026 Sitecore MVP badge? Good news, no need to fly solo! Here are six incredible MVPs who’ve been exactly where you are and want to help you nail your 2026 application. With years of community experience and multiple MVP awards, they know what it takes. Meet our mentors: Ambassador MVP: Anne Norman Ambassador MVP...
Case Study: Inspiring Radiologists of the Future with ACR Redesign
Oversaw the complex XM Cloud rebuild and migration of American College of Radiology and assisted in the production of a case study on partnering with Velir to bring digital transformation to the ACR. ACR and Velir spoke at symposium, moderated by aspiring MVP Jeff Dimore (https://www.linkedin.com/posts/velir_sitecoresym-nextisnow-xmcloud-activity-7391534721505325056-0And).
Sitecore Personalize Sitecore XM CloudDeveloped T-shirt-Sized Sitecore XM Cloud Migration Program
In an effort to make it easier for customers to make the just from platform DXP to XM Cloud, I worked with Sitecore and Velir team to create a 3 tiered program with fixed, t-shirt-sized packages depending on the size and complexity of the migration. This began as a technical primer presentation early in the year with Steven Hanvey, Recai Yuksel, Justin Laster, Rob Earlam, Robert Huffstedtler, Matt Dinovo, Sara Jones and the conversation evolved to include the use of Velir's accelerator VXA to un...
Sitecore XM Sitecore XP Sitecore Personalize Sitecore Search Sitecore XM Cloud Sitecore StreamMVP Coffee Chat: All things AI with Mo Cherif
Attended a session with Mo Cherif where were able to discuss AI agents and provide our feedback and experience. "Hearing about AI a lot? Have thoughts around AI? Want to talk about the latest AI tools you are using? We would love to have a coffee chat with you and our VP of AI here at Sitecore, Mo Cherif. We would love to hear what AI you are using today, what you love and don't love so much, and all thoughts in between.
Sitecore XM Cloud Sitecore StreamMVP Mentorship: Leonardo Bravo
Served as a mentor for Leonardo Bravo this year working on goals, planning, peer-review, and Sitecore MVP application review and recommendations before submitting. MVP Mentor Session – 5/16/2025 MVP Mentor Session - 11/25/2025 Informal chats throughout
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore StreamMVP Mentorship: Joey Running
Conducted MVP mentor sessions in the early part of the year with Joey Running who is an experienced Sitecore mind making push this year for MVP.
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore StreamSitecore new demo sites design and build
Served as proxy-product owner at Velir for the build of Sitecore's new demo sites (Alaris automotive, etc). Between January and April of 2025, I worked with Recai Yüksel and Richard Seal and our team to produce figma designs, define specifications and data models, and build three different site themes with up to 5 rendering variants per component to use to train AI. These sites were demoed and shown in many material since. https://sitecore-demo-two-iota.vercel.app/ https://sitecore-demo-a.ver...
Sitecore XM CloudVelir Stream Early Access Kickoff Call and Feedback
Velir Stream Early Access Kickoff call and feedback with the following Sitecore staff. This led to a focused initiative that let to an AI assessment and Sitecore partner award for Velir. o Mo Cherif o Christa Marousek o Rich Carroll o Jonathan Retelle
Sitecore StreamReviewed MVP application submissions for 2025 MVPs
Participated once again in the Sitecore MVP application process, reviewing an assigned batch of applications, evaluating them, and making judgment call on MVP readiness.
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Search Sitecore XM Cloud Sitecore StreamCase Study: Laying a Foundation for Suncoast’s Growth with XM Cloud
Assisted in the production of a case study on partnering with Velir to bring digital transformation to a Suncoast Credit Union, including their first foray into personalization.
Sitecore Personalize Sitecore XM Cloud Sitecore ConnectMeetup: Sitecore Innovations & Symposium Insights
Hosted and spoke at meetup at Velir. Spoke in a panel on insights from symposium and where we think the product is going. Answered questions about Sitecore Stream and other topics.
Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore ConnectSitecore DXP Campaign Page
Created a campaign landing page for promoting Sitecore DXP specifically.
Sitecore XM Sitecore XP Sitecore XC Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE Sitecore ConnectExperience Platform Profile Page for Sitecore
Created a more comprehensive and revamped experience platform profile for Sitecore and its capabilities on Velir.com
Sitecore XM Sitecore XP Sitecore XC Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE Sitecore ConnectWhy Migrate from WordPress to Sitecore
As an agency specializing in digital transformation and enabling content management system (CMS)-driven experiences, we increasingly encounter requests to re-platform sites from WordPress to platforms like Sitecore. But what's behind this trend? WordPress is the most widely used web content management on the market — a capable and a battle-tested staple in the industry. There are many factors that drive an organization to migrate from WordPress to Sitecore, so it's important to understand the va...
Sitecore XM Sitecore XP Sitecore XM Cloud2023
17/Jan
MVP Lunches
- MVP Lunch 2022 - Europe, Middle East, Americas – 12/20/2022
- MVP Lunch 2022 - Europe, Middle East, Americas – 1/17/2023
- MVP Lunch 2022 - Europe, Middle East, Americas – 2/21/2023
- MVP Lunch 2022 - Europe, Middle East, Americas – 3/21/2023
- MVP Lunch 2022 - Europe, Middle East, Americas – 4/18/2023
- MVP Lunch 2022 - Europe, Middle East, Americas – 5/16/2023
- MVP Lunch 2022 - Europe, Middle East, Americas – 7/18/2023
- MVP Lunch 2023 - Europe, Middle East, Americas –...