Erica Stockwell-Alpert Avatar

MVP Profile

Erica Stockwell-Alpert

United States

MVP 2026

Technology

United States
MVP 2024

Technology

United States
MVP 2023

Technology

United States
MVP 2022

Technology

United States
MVP 2021

Technology

United States
MVP 2020

Technology

United States
MVP 2019

Technology

United States

I'm a Mentor

I am a friendly and easy to work with mentor who can advise mentees on how to become MVP, give them ideas for ways to contribute, and keep them on track to make sure they are thinking about their MVP contributions throughout the entire year.

Timeline

2025

26/Nov

How SitecoreAI Reimagines SaaS Customization Through Next.js Apps and the App Studio

A major theme of Sitecore Symposium this year was customizability. Customizability has always been what has set Sitecore apart in the industry. The ability to make our sites do anything is why clients use Sitecore instead of Wordpress. However, that customizability also became what held Sitecore back technologically; what made it customizable (running a CM server on-prem or PaaS) also made it resource-heavy, difficult to debug when developers made customizations that broke Sitecore’s functionali...

Sitecore XM Cloud

2025

10/Nov

Marketplace Public App: Content Export/Import Tool

I completed a public app for the Sitecore Marketplace that was one of the first six apps available when the Marketplace launched. The Content Export/Import Tool makes exporting data from Sitecore easy for non-technical Sitecore users, with a friendly user interface and no need to write code or Powershell scripts. Users can generate reports of Sitecore data to easily review large amounts of content, save time for content authors by updating or creating hundreds of items with a single CSV file, an...

Sitecore XM Cloud

2025

4/Nov

Sitecore Symposium: Migrating an XM/XP Module to XM Cloud Marketplace

I presented at Sitecore Symposium on the creating Marketplace apps and reproducing functionality of native modules with the Marketplace SDK and GraphQL.

Summary: You're ready to move to XM Cloud, but your Sitecore module is not XM Cloud compatible. Converting your native .Net module to an external Node module may seem daunting, but it's easier than you think. In this session, I will explain how to replicate your favorite functions of .NET Sitecore Item API with GraphQL and webhooks, how to s...

Sitecore XM Cloud

2025

7/Aug

How to get the most out of the Content Export/Import Tool

If you haven’t used the Content Export/Import Tool, you might not be sure what you would use it for. Here are some use cases that work with both the original Content Export Tool, and the new CEI Marketplace App for XM Cloud (coming soon)

2025

29/Jul

Sitecore Item API to GraphQL Code Library

I library of the GraphQL queries that I have formulated for the purpose of reproducing Sitecore.Item.API functions, to help users transition from .Net to GraphQL

Sitecore XM Cloud

2025

25/Jul

Marketplace Early Access Program

I was granted early access to Marketplace to develop my Content Export Tool module. I worked with Sitecore to develop my module and provided feedback on the documentation and development process. I identified a few limitations of the Marketplace sandbox iframe, as well as a bug with retrieving the application context for XM Cloud extension points which I reported to Sitecore. I completed my app, which will be available once the public Marketplace is launched.

Sitecore XM

2025

26/Jun

Why you should never rename Sitecore components when using Experience Edge

In this blog post I explain why you should never rename a Sitecore component, and the issues caused by renaming a global component when using Experience Edge.

Sitecore XM Cloud

2025

22/May

Building out a Sitecore Content Tree With GraphQL

In this blog post I explain the logic and provide code examples for how I built out a Sitecore Content Tree in an external application using GraphQL. The challenge was in figuring out how to get the data with both an Edge endpoint and a Sitecore Authoring endpoint; and how to load the nodes of the tree incrementally on user interaction.

Sitecore XM Cloud

2025

17/Apr

Content Export for XM Cloud: Template Export and Import

In this post I detail the recent additions to the Content Export Tool for XM Cloud: exporting and importing templates with the authoring API. This post provides an overview of the logic for how to export templates with the authoring API as well as a simple tutorial on how to use the module.

Sitecore XM Cloud

2025

24/Mar

Sitecore Hackathon 2025: Our XM Cloud Content Export Tool

In this blog post I describe my experience participating in Sitecore Hackathon, the module that my team created, and my advice for having a successful and fun Hackathon experience.

Sitecore XM Cloud

2025

19/Mar

SUG: Unlocking Sitecore: Innovations in Rendering, Content Hub, and xDB

5:30-6:20 Welcome - Food & Drinks

6:20-6:50 "Cascading Renderings in Dynamic Placeholders" (Erica Stockwell-Alpert)

6:50-7:00 Intermission

7:00-7:30 "Extending Content Hub with Azure Functions" (Dan Solovay)

7:30-8:00 "Mining the xDB: A pipeline for high-powered insights" (Mark Stiles)

Presented at Velir's Sitecore User Group on my dynamic placeholder cascading solution from my previous blog posts.

Sitecore XP

2025

18/Mar

Content Export Tool for XM Cloud - public module

Released first public instance of the Content Export Tool for XM Cloud

Github repo: https://github.com/estockwell-alpert/Content-Export-Tool-for-XM-Cloud

Sitecore XM Cloud

2025

18/Mar

Content Export Tool for XM Cloud

If you’ve been waiting for the Content Export Tool to be available for your XM Cloud Sitecore instance, your wait is over! The new version of the Content Export (and Import) tool is now available with two ways to use it. The easy way is to go to https://content-export-tool-for-xm-cloud.vercel.app/. The other option is to download it from Github and run it locally (if you want to try modifying or debugging it or just see how it works). Continue reading for instructions on how to set up and use th...

Sitecore XM Cloud

2025

17/Mar

Using the GraphQL Authoring API in a NextJS application: CORS issues and client vs server side

In my previous posts, I have written about using the GraphQL Item and Authoring APIs from an external application to replace native CM customizations. For a while now I’ve known that native customization to CM is discouraged and will eventually be impossible, and the new approach is to make a custom application that uses the GraphQL APIs. Last week I participated in Sitecore Hackathon with Dan Solovay and Dylan Young, and with their help I made huge progress in figuring out how exactly to make s...

2025

7/Mar

Sitecore Hackathon

I participated in Sitecore Hackathon on Team DED with Dylan Young and Dan Solovay. Together, we created the basis of a new Content Export Tool for XM Cloud, making use of the GraphQL Item and Authoring APIs and Open AI.

Sitecore XM Cloud

2025

21/Feb

Setting up the GraphQL Authoring API: Obtaining an Authorization Token through an MVC Controller in a Custom Applicaton

In the process of creating a .Net application to make mutation queries to the GraphQL authoring API, figuring out how to get the necessary authentication token was the most challenging part. In this post I compiled the guides that I used and documented the missing links that I needed to get it working.

Sitecore XM Cloud

2025

19/Feb

Unable to get auth token from Sitecore identity server, "invalid client"

I was following the documentation to get an auth token for the GraphQL authoring API but no matter what I tried, I got a bad request with response "invalid client". I shared the answer that I eventually found: updating the AllowedScopes on the client node in Siteocore.IdentityServer.Host.xml

Sitecore XM Cloud

2025

7/Feb

Transitioning from the Sitecore Item API to the GraphQL API

My earlier post "Retrieving Sitecore content from an external application using the GraphQL API" went into the basics of making a simple GraphQL query from a .Net application, including getting the API key, making the web request, and deserializing. In this post, I go into greater detail on how to specifically replicate the same functionality that was easily available in the Sitecore Item API, such as getting all descendants of an item and reading all fields on an item.

Sitecore XM Cloud

2025

3/Feb

Retrieving Sitecore content from an external application using the GraphQL API

In my previous post, I went into detail about why native CM customization is now discouraged and that the recommended approach for customization is to use webhooks and the GraphQL API in an external application. In this post, I go into greater detail on how to do that - starting with how to retrieve and read Sitecore content in an external .Net application

Sitecore XM Cloud

2025

3/Feb

Setting up the Sitecore GraphQL API and playground in XP

There’s a lot of documentation on how to get the GraphQL API endpoints set up- perhaps too much documentation. Finding the right documentation is tricky due to the fact that the same articles exist for XMC, XP, and Commerce but the steps are different, and in some cases the documentation makes assumptions that you already have certain things installed that may not be obvious if you’re doing this for the first time. Here is a guide where I have compiled all of the relevant documentation that I ne...

Sitecore XP

2025

3/Feb

Sitecore GraphQL API and playground return 404

I tried to set up the GraphQL playground in my 10.4 instance but the path returned a 404. Answer: You will need to install Sitecore Headless Rendering Engine inside the Sitecore in order to enable endpoints for authoring and management operation.

2025

31/Jan

GraphQL mutations - The specified root type `Mutation` does not exist

I was trying to test basic mutation queries in the GraphQL playground, but got the error "The specified root type Mutation does not exist". I shared the answer that mutation queries are not possible in Edge; you have to enable and use the CM authoring endpoint.

Sitecore XP

2025

28/Jan

Installing custom module packages in XM Cloud – why you can’t and what to do instead

If you’ve been on Sitecore for a long time and previously used XP, you may be used to installing custom modules via the package installation wizard (like the Content Export Tool). Now you’re on XM Cloud, and you tried to install the Content Export Tool package. And it worked! But a few months later a new version of the tool is released with a new feature, but when you try to install it, the installation fails with a permissions error; you’re not allowed to overwrite the file.

Why can’t you ov...

Sitecore XM Cloud

2025

14/Jan

Smart publish is publishing too many items (Sitecore 10)

The publishing actions are picking up way too many items; publishing even a single item without Subitems or Related Items checked is processing over a thousand items, and publishing a single item with Related Items publishes over 10k items. Authors are regularly publishing folders with Subitems and Related items, and the publishes are processing over 20k items which causes the publishes to queue for hours.

This is due to the default DeepScanRelatedItems setting in Sitecore 10. This setting m...

Sitecore XP

2024

23/Dec

Sitecore Experience Editor fails to open with error 'Connection to your rendering host failed with a Request Entity Too Large error.'

In our headless 10.2 site, pages that have a lot of content fail to load in Experience Editor, with the error Connection to your rendering host failed with a Request Entity Too Large error. Ensure the POST endpoint at URL https://mysite/api/editing/render has been enabled.

I thought the issue was with Vercel's data limits - payload size is limited by Vercel to 4.5mb - but it's actually a setting in the source code limiting the payload size to only 2mb that breaks EE.

2024

18/Dec

Cascading Renderings in Dynamic Placeholders Part 2: Advanced Options to Further Customize Cascading

In this post I expand on my previous post, going into advanced options I developed to cascade renderings in dynamic placeholders into different positions on the child pages.

Sitecore XP

2024

2/Dec

Cascading renderings in dynamic placeholders

Cascaded renderings is a common and simple customization to Sitecore, but not generally compatible with dynamic placeholders, since dynamic placeholders all have a unique placeholder key and cascaded renderings depend on the same placeholder key existing on every page. However, when a client needed to implement ROS ads on their site which was built out almost entirely with dynamic placeholder containers, I rethought cascading logic to make it work with dynamic placeholders so that we could imple...

Sitecore XP

2024

7/Nov

User Group: Sitecore Innovations & Symposium Insights

Presented at a user group hosted at Velir

2024

4/Nov

Why I’m Excited for AI as a Sitecore Developer

In this post I explain how AI can streamline Sitecore development and how the efficiencies gained with it also benefit our clients.

2024

30/Oct

Symposium 2024: XM Cloud Customization & the New Marketplace

In this post I share how Sitecore addressed XM Cloud customization concerns at Symposium 2024, including its revival of the Sitecore Marketplace.

Sitecore XM Cloud

2024

28/Oct

Coveo number field being indexed as decimal instead of integer

Stack overflow post where I shared the solution for correctly indexing Sitecore fields to Coveo as Integers instead of Decimals

2024

26/Sep

Solr - C# query appending "s" to sort field

The .Net code to query Solr within our Sitecore solution was automatically appending "s" to the Sitecore field. Shared the solution on Stack Overflow of how to fix it by updating the fieldMap

2024

10/Sep

Sitecore Workflow – Custom datasource items with children

Workflow can sometimes cause some tricky issues. This blog post explains my solution for allowing workflow to work with custom datasource archicture.

Sitecore XM

2024

6/Sep

Content Export Tool Update 9.5.1 - Javascript update to Browse Fields

Updated the Content Export Tool to use Display Name for fields, which makes the tool more user friendly in headless sites where fields may often have different names from their display names

2024

4/Sep

Content Export Tool Update 9.5 - Add "Workflow" filter, version number, strip HTML

Added new features to the content export tool to enhance user capabilities

2024

31/Jul

A perplexing problem with rendering parameters

In one of my projects, we had a bizarre and frustrating issue: In Experience Editor, certain renderings could not get removed from the page. Clicking the X would make them disappear, only to reappear on save; for some reason, the final renderings were not getting updated. However, it did not happen with all renderings on the affected page; it only seemed to happen with certain renderings, and not on every page. This unusual experience provided important insight into the functionality of final re...

Sitecore XM

2024

18/Jul

Coveo Atomic React wrapper - Use default sort on page load but change sort to Relevancy automatically on search

In Stack Overflow, shared a solution for custom sorting to allow a default sort option other than relevancy when there is no query, while still defaulting to relevancy when there is a query. This was important for our headless Sitecore 10.3 site which is built on NextJs and required the Coveo Atomic React wrapper

2024

3/Jun

Right to be Forgotten: Anonymizing a contact in xDB

If you get a request from a user to execute their right to be forgotten, you may be unsure of how to do so in Sitecore. Sitecore provides documentation on how to write code that will anonymize a contact, but it’s not so clear how to just do this as a Sitecore admin without writing custom code. This blog post explains two simple ways to do this.

Sitecore XP

2024

8/May

Embedding scripts from Sitecore content in an XM Cloud NextJS app

It’s common in Sitecore for content authors to request the ability to add and manage their own scripts from within Sitecore. Though the Rich Text field does not allow scripts, it’s easy to allow by using a plain multiline text field and rendering is as raw HTML. However, using Sitecore XM Cloud with NextJS, we ran into some unexpected behavior – specifically, when navigatigating directly to a page in the browser, the scripts work as expected, but when navigating to that page internally from the ...

Sitecore XM Cloud

2024

24/Apr

How to prevent an item:saved event from killing CM performance with silent editing

A blog post about customizing the save pipelines and Sitecore performance.

Sitecore XM

2024

16/Apr

Sitecore User Group of the Hudson Valley: Meet and Greet

Participated in a new user group where we had an open conversation discussing Sitecore development and sharing ideas.

2024

16/Feb

Serialize Complex Data for Sitecore XP Headless Development

Learn about two ways you can provide custom computed data through the layout service as an item field in a headless Sitecore 10 XP project.

Sitecore XP