MVP 2025
Ambassador
MVP 2024
Ambassador
MVP 2023
Ambassador
MVP 2022
Ambassador
MVP 2021
Ambassador
MVP 2020
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I'm a Mentor
With over 15 years in the Sitecore community, I bring deep experience and a practical, empowering approach to mentorship. I’ve led Sitecore User Groups in the UK, helped others launch their own, build speaking confidence, and grow their presence through social and community contributions. I’ve officially mentored for two years, but have long supported aspiring MVPs behind the scenes. I won’t hold your hand—but I will help you find your voice, define your niche, and build the credibility that makes MVP recognition a natural next step.
Timeline
AI, Consumer Bias, and the Fast-Food Conundrum: What Are We Missing?
An article to promote the upcoming Symposium session: Is AI the new elephant in the room? The premise is that while we are pitching and building products we are making a lot of assumptions and AI, if we're not careful can perpetuate the problem.
Can Generative AI replace research?
We often talk about how Sitecore can be used to improve relevancy, content will resonate better, and people engage more - leading to better results. AI and ML are making this happen faster and more efficiently. Which makes it even more crucial to understand needs.
Sitecore CDP5 Types of Manipulators at work
Over the course of the year I had spoken to many companies that were experiencing the consequences of having been pitched Sitecore projects where the information shared in their decision making process wasn't as accurate as it should be. Having been on 3 sides of the community I decided to use a HBR article as the foundation for speaking to the community at large about exercising caution in the evaluation processes. More often than not, people consider leaving because of experience not the plat...
2023
6/Sep
Sitecore SMAC Webinar - Jobs To Be Done and Personas
Scenarios where Jobs To Be Done changed how people view customers and their needs and share some insights on how to go about identifying jobs and challenge people to understand what they are.
Why the B2B Journey is so hard to define
A dive into the complexity of the customer journey in B2B and some examples of how understanding the jobs of buyers can make more effective use of personalization (with a personal story of pitching SXA to the Sitecore community before it was SXA).