MVP 2026
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MVP 2025
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MVP 2024
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MVP 2023
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MVP 2022
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MVP 2021
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MVP 2020
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I'm a Mentor
With over 15 years in the Sitecore community, I bring deep experience and a practical, empowering approach to mentorship. I’ve led Sitecore User Groups in the UK, helped others launch their own, build speaking confidence, and grow their presence through social and community contributions. I’ve officially mentored for two years, but have long supported aspiring MVPs behind the scenes. I won’t hold your hand—but I will help you find your voice, define your niche, and build the credibility that makes MVP recognition a natural next step.
Timeline
Sitecore AI Won’t Save You If You Don’t Understand Jobs to Be Done"
Most companies are racing to implement AI without understanding the actual jobs their marketers, buyers, or customers are trying to get done. They're still at kindergarten-level Jobs to Be Done thinking. This matters even more now that Sitecore AI is here - because if you misdiagnose the job, AI just becomes another content machine nobody asked for. In this edition: functional vs emotional vs social jobs, why marketers are drowning in the wrong work, and how JTBD + AI should eliminate waste fo...
Sitecore XMThe Hidden Bottleneck in Marketing
A thought leadership piece highlighting an overlooked constraint in digital transformation: the operational layer between marketing strategy and execution. Drawing on experience across industries, I explore how complexity, hand-offs and manual processes create invisible friction that slows even well-funded, high-performing teams. The article examines how AI innovations such as Sitecore Stream and orchestration tools like Gradial can reduce this operational drag by embedding brand, compliance and...
Sitecore StreamSitecore Stream and Gradial. Dramatically reduces operational friction in content & campaign execution
How do Sitecore Stream and Gradial play together? Marketers spend weeks moving from brief, to draft, to editing loops, to final content, to page, to QA, to go-live because of manual handoffs between teams, tools, and approvals.
The storyline: How Sitecore Stream and Gradial play together
A practical, scenario-based case study illustrating how Sitecore Stream and orchestration AI can transform marketing operations in highly regulated professional services environments. Using a global law firm example, the piece shows how Stream accelerates compliant, on-brand content creation, while Gradial removes execution bottlenecks across Sitecore XM Cloud. The result is dramatically reduced time-to-publish, improved collaboration between marketing, compliance and IT, and faster, more releva...
Sitecore StreamThe Great Digital Migration: Why Moving to Sitecore XM Cloud Isn't Just an Upgrade—It's Future-Proofing Your Business
Article inspired by many existing Sitecore customers challenging the heavy lifting required to move XP to XMC. The article positions the change as a strategic business initiate not an upgrade.
Redefining Marketing Ops & Hyper-Personalization for Global Law Firms
Webinar I developed focused on Marketing Ops challenges at law firms with Manager of Digital Marketing Operations from global law firm Hogan Lovells and Sitecore AE Diemen Ysewyn speaking on Sitecore Stream.
Sitecore StreamThe Drill, The Jobs, and Sitecore
A concise JTBD case study showing how meaningful innovation often comes from uncovering hidden customer jobs rather than focusing on obvious needs. Using a seemingly simple example (drill purchases), I explore how customer hesitation and uncertainty create unseen barriers to adoption, especially for renters and inexperienced DIYers. The piece demonstrates how Sitecore CDP and CRM can be used to identify these behaviours, personalise guidance and recommendations, and design customer journeys that...
Sitecore XM Sitecore XP Sitecore CDPAI, Consumer Bias, and the Fast-Food Conundrum: What Are We Missing?
An article to promote the upcoming Symposium session: Is AI the new elephant in the room? The premise is that while we are pitching and building products we are making a lot of assumptions and AI, if we're not careful can perpetuate the problem.
Can Generative AI replace research?
We often talk about how Sitecore can be used to improve relevancy, content will resonate better, and people engage more - leading to better results. AI and ML are making this happen faster and more efficiently. Which makes it even more crucial to understand needs.
Sitecore CDP5 Types of Manipulators at work
Over the course of the year I had spoken to many companies that were experiencing the consequences of having been pitched Sitecore projects where the information shared in their decision making process wasn't as accurate as it should be. Having been on 3 sides of the community I decided to use a HBR article as the foundation for speaking to the community at large about exercising caution in the evaluation processes. More often than not, people consider leaving because of experience not the plat...
2023
6/Sep
Sitecore SMAC Webinar - Jobs To Be Done and Personas
Scenarios where Jobs To Be Done changed how people view customers and their needs and share some insights on how to go about identifying jobs and challenge people to understand what they are.
Why the B2B Journey is so hard to define
A dive into the complexity of the customer journey in B2B and some examples of how understanding the jobs of buyers can make more effective use of personalization (with a personal story of pitching SXA to the Sitecore community before it was SXA).